Portable Fridges Market Scope
A portable fridge is basically a small refrigerator, which is used to keep food, beverage, medicines, and cosmetics. It is most widely used at the traveling. It is smaller in size and lighter than conventional refrigerators. Consumers can set them up wherever they want instantly after purchase. Travelers can move around for long and short trips with these fridges. The market of portable fridge is growing due to the factors like increasing enthusiasm for outdoor recreational activities among various people while some of the factors like growing raw material cost is hampering the portable fridge market.
The market study is being classified by Type (Compressor Portable Fridges, Absorption Portable Fridges and Thermoelectric Portable Fridges), by Application (Home, Office, Automotive, Ship and Others) and major geographies with country level break-up.
The rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market in the near future. Players are anticipated to focus on the development of new compounds, which is likely to encourage the growth of the global market throughout the forecast period.
ARB (Australia), Danby (Canada), Dometic (Sweden), Engel Coolers (United States), EdgeStar (Living Direct) (United States), Electrolux (Sweden), Whynter LLC (United States), Godrej Group (India), Whirlpool Corporation (United States) and Haier (China) are some of the key players profiled in the study.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Portable Fridges market by Type, Application and Region.
On the basis of geography, the market of Portable Fridges has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Trend
- Rising demand for the portable and compact fridge in personal vehicles and recreational vehicles (RV) among the adventure lovers
Market Drivers
- Increasing enthusiasm for outdoor recreational activities among millennials
- Use of portable fridges for keeping the freshness of food and beverages
Opportunities
- Innovations and development of portable fridge with improved ergonomics
Restraints
- Availability of various substitutes fridge types
- Lack of awareness about portable fridge
Challenges
- Growing raw material prices
- Use of refurbished devices
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
Customization available in this Study:
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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