Global Ad Spending Market

Ad Spending Comprehensive Study by Type (Search Advertising, Banner Ads, Digital Videos), Platform (Online Advertising Platform, Offline Advertising Platform), End Use Industry (Retail, Automobile, Financial services, Telecom, Electronics, Travel, Media and entertainment, Healthcare) Players and Region - Global Market Outlook to 2028

Ad Spending Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Ad Spending Market?

Global advertisement spending will be going to boost in the upcoming years due to increased digitalization as well as increased number of internet users across the globe. Also, due to innovations in the advertising portals the overall market will be expected to grow at the highest CAGR. The market is primarily segmented on the basis of service types, applications and regions.

Highlights from Ad Spending Market Study
AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledFacebook (United States), Google (United States), LinkedIn Corporation (United States), Twitter Inc. (United States), BCC Profit Growth Ltd. (Canada), Deutsche Telekom, IAC (United States), Pinterest (United States), Tumblr (United States), Twitter (United States) and YouTube (United States)


The advertisement spending significantly depends on the publisher who is providing the same platform. In case of global market very seldom trusted publishers are available in the market. Thus, the market is concentrated to certain number of players, which leads to create oligopoly in the global market. The existing market players will try to enhance their advertising portals to gain the competitive edge. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Ad Spending market throughout the forecasted period.

Facebook (United States), Google (United States), LinkedIn Corporation (United States), Twitter Inc. (United States), BCC Profit Growth Ltd. (Canada), Deutsche Telekom, IAC (United States), Pinterest (United States), Tumblr (United States), Twitter (United States) and YouTube (United States) are some of the key players profiled in the study.

Ad Spending Market Segmentation:
ScopeSub-Segments
TypeSearch Advertising, Banner Ads and Digital Videos
PlatformOnline Advertising Platform,Offline Advertising Platform
End Use IndustryRetail,Automobile,Financial services,Telecom,Electronics,Travel,Media and entertainment,Healthcare


On the basis of geography, the market of Ad Spending has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Increasing Adoption of Customized Online Advertising Portals and Increase Support from Social Media Applications and Availability of Internet across the Globe

Market Growth Drivers:
Assists in Improving Incoming Demand to the Clients and Robust Growth in Digitalization across the Globe

Challenges:
Uncertainty of Return on Investment

Restraints:
Increasing Instances of False Advertisements and Lack of Trustworthy Publishers

Opportunities:
Up Surging Demand for Digital Advertising in the Emerging Economies and Increase in Target Crowd across the Globe

Key Target Audience
Advertisement Platform Providers, Advertisement Clients, Digital Marketing Firms, Government Agencies, Private Research Organizations and Others

Market Leaders & Development Strategies
In November 2022, Dotdash Meredith Merger Marred By Weak Traffic and a decrease in advertising spend and The combined company, formed to create a stronger digital media presence, has experienced lower-than-expected website traffic, impacting its ability to attract advertisers. Additionally, the overall decline in ad spending across the industry has further compounded the difficulties faced by the merged entity. These challenges highlight the competitive nature of the digital media landscape and the need for ongoing adaptation and innovation to maintain growth and profitability.
In June 2023, Deutsche Telekom launched its latest campaign with Saatchi & Saatchi, focusing on its Gen Z audience and Deutsche Telekom, in collaboration with Saatchi & Saatchi, has recently launched a new campaign targeting its Gen Z audience. This campaign aims to engage and resonate with the specific preferences and behaviors of the Gen Z demographic. By partnering with Saatchi & Saatchi, Deutsche Telekom seeks to create compelling and relevant content that captures the attention of this influential audience segment. The campaign highlights Deutsche Telekom's commitment to understanding and connecting with the unique needs and interests of Gen Z, leveraging their insights to drive brand awareness and customer engagement.
On 13th December, 2018, Google Ads has announced new call to action extension which enables the users to combine their creativity with the power of Google’s machine learning to help them deliver more relevant ads. On the same day, its responsive search ads is being availed in 10 additional languages including Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish and Turkish. In addition, the company has introduced four new reporting and feedback tools to help you create more effe

Report Objectives / Segmentation Covered

By Type
  • Search Advertising
  • Banner Ads
  • Digital Videos
By Platform
  • Online Advertising Platform
  • Offline Advertising Platform

By End Use Industry
  • Retail
  • Automobile
  • Financial services
  • Telecom
  • Electronics
  • Travel
  • Media and entertainment
  • Healthcare

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Assists in Improving Incoming Demand to the Clients
      • 3.2.2. Robust Growth in Digitalization across the Globe
    • 3.3. Market Challenges
      • 3.3.1. Uncertainty of Return on Investment
    • 3.4. Market Trends
      • 3.4.1. Increasing Adoption of Customized Online Advertising Portals
      • 3.4.2. Increase Support from Social Media Applications and Availability of Internet across the Globe
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Ad Spending, by Type, Platform, End Use Industry and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Ad Spending (Value)
      • 5.2.1. Global Ad Spending by: Type (Value)
        • 5.2.1.1. Search Advertising
        • 5.2.1.2. Banner Ads
        • 5.2.1.3. Digital Videos
      • 5.2.2. Global Ad Spending by: Platform (Value)
        • 5.2.2.1. Online Advertising Platform
        • 5.2.2.2. Offline Advertising Platform
      • 5.2.3. Global Ad Spending by: End Use Industry (Value)
        • 5.2.3.1. Retail
        • 5.2.3.2. Automobile
        • 5.2.3.3. Financial services
        • 5.2.3.4. Telecom
        • 5.2.3.5. Electronics
        • 5.2.3.6. Travel
        • 5.2.3.7. Media and entertainment
        • 5.2.3.8. Healthcare
      • 5.2.4. Global Ad Spending Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. Ad Spending: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Facebook (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Google (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. LinkedIn Corporation (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Twitter Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. BCC Profit Growth Ltd. (Canada)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Deutsche Telekom
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. IAC (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Pinterest (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Tumblr (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Twitter (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. YouTube (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Ad Spending Sale, by Type, Platform, End Use Industry and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Ad Spending (Value)
      • 7.2.1. Global Ad Spending by: Type (Value)
        • 7.2.1.1. Search Advertising
        • 7.2.1.2. Banner Ads
        • 7.2.1.3. Digital Videos
      • 7.2.2. Global Ad Spending by: Platform (Value)
        • 7.2.2.1. Online Advertising Platform
        • 7.2.2.2. Offline Advertising Platform
      • 7.2.3. Global Ad Spending by: End Use Industry (Value)
        • 7.2.3.1. Retail
        • 7.2.3.2. Automobile
        • 7.2.3.3. Financial services
        • 7.2.3.4. Telecom
        • 7.2.3.5. Electronics
        • 7.2.3.6. Travel
        • 7.2.3.7. Media and entertainment
        • 7.2.3.8. Healthcare
      • 7.2.4. Global Ad Spending Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Ad Spending: by Type(USD Million)
  • Table 2. Ad Spending Search Advertising , by Region USD Million (2017-2022)
  • Table 3. Ad Spending Banner Ads , by Region USD Million (2017-2022)
  • Table 4. Ad Spending Digital Videos , by Region USD Million (2017-2022)
  • Table 5. Ad Spending: by Platform(USD Million)
  • Table 6. Ad Spending Online Advertising Platform , by Region USD Million (2017-2022)
  • Table 7. Ad Spending Offline Advertising Platform , by Region USD Million (2017-2022)
  • Table 8. Ad Spending: by End Use Industry(USD Million)
  • Table 9. Ad Spending Retail , by Region USD Million (2017-2022)
  • Table 10. Ad Spending Automobile , by Region USD Million (2017-2022)
  • Table 11. Ad Spending Financial services , by Region USD Million (2017-2022)
  • Table 12. Ad Spending Telecom , by Region USD Million (2017-2022)
  • Table 13. Ad Spending Electronics , by Region USD Million (2017-2022)
  • Table 14. Ad Spending Travel , by Region USD Million (2017-2022)
  • Table 15. Ad Spending Media and entertainment , by Region USD Million (2017-2022)
  • Table 16. Ad Spending Healthcare , by Region USD Million (2017-2022)
  • Table 17. South America Ad Spending, by Country USD Million (2017-2022)
  • Table 18. South America Ad Spending, by Type USD Million (2017-2022)
  • Table 19. South America Ad Spending, by Platform USD Million (2017-2022)
  • Table 20. South America Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 21. Brazil Ad Spending, by Type USD Million (2017-2022)
  • Table 22. Brazil Ad Spending, by Platform USD Million (2017-2022)
  • Table 23. Brazil Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 24. Argentina Ad Spending, by Type USD Million (2017-2022)
  • Table 25. Argentina Ad Spending, by Platform USD Million (2017-2022)
  • Table 26. Argentina Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 27. Rest of South America Ad Spending, by Type USD Million (2017-2022)
  • Table 28. Rest of South America Ad Spending, by Platform USD Million (2017-2022)
  • Table 29. Rest of South America Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 30. Asia Pacific Ad Spending, by Country USD Million (2017-2022)
  • Table 31. Asia Pacific Ad Spending, by Type USD Million (2017-2022)
  • Table 32. Asia Pacific Ad Spending, by Platform USD Million (2017-2022)
  • Table 33. Asia Pacific Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 34. China Ad Spending, by Type USD Million (2017-2022)
  • Table 35. China Ad Spending, by Platform USD Million (2017-2022)
  • Table 36. China Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 37. Japan Ad Spending, by Type USD Million (2017-2022)
  • Table 38. Japan Ad Spending, by Platform USD Million (2017-2022)
  • Table 39. Japan Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 40. India Ad Spending, by Type USD Million (2017-2022)
  • Table 41. India Ad Spending, by Platform USD Million (2017-2022)
  • Table 42. India Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 43. South Korea Ad Spending, by Type USD Million (2017-2022)
  • Table 44. South Korea Ad Spending, by Platform USD Million (2017-2022)
  • Table 45. South Korea Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 46. Taiwan Ad Spending, by Type USD Million (2017-2022)
  • Table 47. Taiwan Ad Spending, by Platform USD Million (2017-2022)
  • Table 48. Taiwan Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 49. Australia Ad Spending, by Type USD Million (2017-2022)
  • Table 50. Australia Ad Spending, by Platform USD Million (2017-2022)
  • Table 51. Australia Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 52. Rest of Asia-Pacific Ad Spending, by Type USD Million (2017-2022)
  • Table 53. Rest of Asia-Pacific Ad Spending, by Platform USD Million (2017-2022)
  • Table 54. Rest of Asia-Pacific Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 55. Europe Ad Spending, by Country USD Million (2017-2022)
  • Table 56. Europe Ad Spending, by Type USD Million (2017-2022)
  • Table 57. Europe Ad Spending, by Platform USD Million (2017-2022)
  • Table 58. Europe Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 59. Germany Ad Spending, by Type USD Million (2017-2022)
  • Table 60. Germany Ad Spending, by Platform USD Million (2017-2022)
  • Table 61. Germany Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 62. France Ad Spending, by Type USD Million (2017-2022)
  • Table 63. France Ad Spending, by Platform USD Million (2017-2022)
  • Table 64. France Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 65. Italy Ad Spending, by Type USD Million (2017-2022)
  • Table 66. Italy Ad Spending, by Platform USD Million (2017-2022)
  • Table 67. Italy Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 68. United Kingdom Ad Spending, by Type USD Million (2017-2022)
  • Table 69. United Kingdom Ad Spending, by Platform USD Million (2017-2022)
  • Table 70. United Kingdom Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 71. Netherlands Ad Spending, by Type USD Million (2017-2022)
  • Table 72. Netherlands Ad Spending, by Platform USD Million (2017-2022)
  • Table 73. Netherlands Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 74. Rest of Europe Ad Spending, by Type USD Million (2017-2022)
  • Table 75. Rest of Europe Ad Spending, by Platform USD Million (2017-2022)
  • Table 76. Rest of Europe Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 77. MEA Ad Spending, by Country USD Million (2017-2022)
  • Table 78. MEA Ad Spending, by Type USD Million (2017-2022)
  • Table 79. MEA Ad Spending, by Platform USD Million (2017-2022)
  • Table 80. MEA Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 81. Middle East Ad Spending, by Type USD Million (2017-2022)
  • Table 82. Middle East Ad Spending, by Platform USD Million (2017-2022)
  • Table 83. Middle East Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 84. Africa Ad Spending, by Type USD Million (2017-2022)
  • Table 85. Africa Ad Spending, by Platform USD Million (2017-2022)
  • Table 86. Africa Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 87. North America Ad Spending, by Country USD Million (2017-2022)
  • Table 88. North America Ad Spending, by Type USD Million (2017-2022)
  • Table 89. North America Ad Spending, by Platform USD Million (2017-2022)
  • Table 90. North America Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 91. United States Ad Spending, by Type USD Million (2017-2022)
  • Table 92. United States Ad Spending, by Platform USD Million (2017-2022)
  • Table 93. United States Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 94. Canada Ad Spending, by Type USD Million (2017-2022)
  • Table 95. Canada Ad Spending, by Platform USD Million (2017-2022)
  • Table 96. Canada Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 97. Mexico Ad Spending, by Type USD Million (2017-2022)
  • Table 98. Mexico Ad Spending, by Platform USD Million (2017-2022)
  • Table 99. Mexico Ad Spending, by End Use Industry USD Million (2017-2022)
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Ad Spending: by Type(USD Million)
  • Table 112. Ad Spending Search Advertising , by Region USD Million (2023-2028)
  • Table 113. Ad Spending Banner Ads , by Region USD Million (2023-2028)
  • Table 114. Ad Spending Digital Videos , by Region USD Million (2023-2028)
  • Table 115. Ad Spending: by Platform(USD Million)
  • Table 116. Ad Spending Online Advertising Platform , by Region USD Million (2023-2028)
  • Table 117. Ad Spending Offline Advertising Platform , by Region USD Million (2023-2028)
  • Table 118. Ad Spending: by End Use Industry(USD Million)
  • Table 119. Ad Spending Retail , by Region USD Million (2023-2028)
  • Table 120. Ad Spending Automobile , by Region USD Million (2023-2028)
  • Table 121. Ad Spending Financial services , by Region USD Million (2023-2028)
  • Table 122. Ad Spending Telecom , by Region USD Million (2023-2028)
  • Table 123. Ad Spending Electronics , by Region USD Million (2023-2028)
  • Table 124. Ad Spending Travel , by Region USD Million (2023-2028)
  • Table 125. Ad Spending Media and entertainment , by Region USD Million (2023-2028)
  • Table 126. Ad Spending Healthcare , by Region USD Million (2023-2028)
  • Table 127. South America Ad Spending, by Country USD Million (2023-2028)
  • Table 128. South America Ad Spending, by Type USD Million (2023-2028)
  • Table 129. South America Ad Spending, by Platform USD Million (2023-2028)
  • Table 130. South America Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 131. Brazil Ad Spending, by Type USD Million (2023-2028)
  • Table 132. Brazil Ad Spending, by Platform USD Million (2023-2028)
  • Table 133. Brazil Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 134. Argentina Ad Spending, by Type USD Million (2023-2028)
  • Table 135. Argentina Ad Spending, by Platform USD Million (2023-2028)
  • Table 136. Argentina Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 137. Rest of South America Ad Spending, by Type USD Million (2023-2028)
  • Table 138. Rest of South America Ad Spending, by Platform USD Million (2023-2028)
  • Table 139. Rest of South America Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 140. Asia Pacific Ad Spending, by Country USD Million (2023-2028)
  • Table 141. Asia Pacific Ad Spending, by Type USD Million (2023-2028)
  • Table 142. Asia Pacific Ad Spending, by Platform USD Million (2023-2028)
  • Table 143. Asia Pacific Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 144. China Ad Spending, by Type USD Million (2023-2028)
  • Table 145. China Ad Spending, by Platform USD Million (2023-2028)
  • Table 146. China Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 147. Japan Ad Spending, by Type USD Million (2023-2028)
  • Table 148. Japan Ad Spending, by Platform USD Million (2023-2028)
  • Table 149. Japan Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 150. India Ad Spending, by Type USD Million (2023-2028)
  • Table 151. India Ad Spending, by Platform USD Million (2023-2028)
  • Table 152. India Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 153. South Korea Ad Spending, by Type USD Million (2023-2028)
  • Table 154. South Korea Ad Spending, by Platform USD Million (2023-2028)
  • Table 155. South Korea Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 156. Taiwan Ad Spending, by Type USD Million (2023-2028)
  • Table 157. Taiwan Ad Spending, by Platform USD Million (2023-2028)
  • Table 158. Taiwan Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 159. Australia Ad Spending, by Type USD Million (2023-2028)
  • Table 160. Australia Ad Spending, by Platform USD Million (2023-2028)
  • Table 161. Australia Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 162. Rest of Asia-Pacific Ad Spending, by Type USD Million (2023-2028)
  • Table 163. Rest of Asia-Pacific Ad Spending, by Platform USD Million (2023-2028)
  • Table 164. Rest of Asia-Pacific Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 165. Europe Ad Spending, by Country USD Million (2023-2028)
  • Table 166. Europe Ad Spending, by Type USD Million (2023-2028)
  • Table 167. Europe Ad Spending, by Platform USD Million (2023-2028)
  • Table 168. Europe Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 169. Germany Ad Spending, by Type USD Million (2023-2028)
  • Table 170. Germany Ad Spending, by Platform USD Million (2023-2028)
  • Table 171. Germany Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 172. France Ad Spending, by Type USD Million (2023-2028)
  • Table 173. France Ad Spending, by Platform USD Million (2023-2028)
  • Table 174. France Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 175. Italy Ad Spending, by Type USD Million (2023-2028)
  • Table 176. Italy Ad Spending, by Platform USD Million (2023-2028)
  • Table 177. Italy Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 178. United Kingdom Ad Spending, by Type USD Million (2023-2028)
  • Table 179. United Kingdom Ad Spending, by Platform USD Million (2023-2028)
  • Table 180. United Kingdom Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 181. Netherlands Ad Spending, by Type USD Million (2023-2028)
  • Table 182. Netherlands Ad Spending, by Platform USD Million (2023-2028)
  • Table 183. Netherlands Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 184. Rest of Europe Ad Spending, by Type USD Million (2023-2028)
  • Table 185. Rest of Europe Ad Spending, by Platform USD Million (2023-2028)
  • Table 186. Rest of Europe Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 187. MEA Ad Spending, by Country USD Million (2023-2028)
  • Table 188. MEA Ad Spending, by Type USD Million (2023-2028)
  • Table 189. MEA Ad Spending, by Platform USD Million (2023-2028)
  • Table 190. MEA Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 191. Middle East Ad Spending, by Type USD Million (2023-2028)
  • Table 192. Middle East Ad Spending, by Platform USD Million (2023-2028)
  • Table 193. Middle East Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 194. Africa Ad Spending, by Type USD Million (2023-2028)
  • Table 195. Africa Ad Spending, by Platform USD Million (2023-2028)
  • Table 196. Africa Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 197. North America Ad Spending, by Country USD Million (2023-2028)
  • Table 198. North America Ad Spending, by Type USD Million (2023-2028)
  • Table 199. North America Ad Spending, by Platform USD Million (2023-2028)
  • Table 200. North America Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 201. United States Ad Spending, by Type USD Million (2023-2028)
  • Table 202. United States Ad Spending, by Platform USD Million (2023-2028)
  • Table 203. United States Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 204. Canada Ad Spending, by Type USD Million (2023-2028)
  • Table 205. Canada Ad Spending, by Platform USD Million (2023-2028)
  • Table 206. Canada Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 207. Mexico Ad Spending, by Type USD Million (2023-2028)
  • Table 208. Mexico Ad Spending, by Platform USD Million (2023-2028)
  • Table 209. Mexico Ad Spending, by End Use Industry USD Million (2023-2028)
  • Table 210. Research Programs/Design for This Report
  • Table 211. Key Data Information from Secondary Sources
  • Table 212. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Ad Spending: by Type USD Million (2017-2022)
  • Figure 5. Global Ad Spending: by Platform USD Million (2017-2022)
  • Figure 6. Global Ad Spending: by End Use Industry USD Million (2017-2022)
  • Figure 7. South America Ad Spending Share (%), by Country
  • Figure 8. Asia Pacific Ad Spending Share (%), by Country
  • Figure 9. Europe Ad Spending Share (%), by Country
  • Figure 10. MEA Ad Spending Share (%), by Country
  • Figure 11. North America Ad Spending Share (%), by Country
  • Figure 12. Global Ad Spending share by Players 2022 (%)
  • Figure 13. Global Ad Spending share by Players (Top 3) 2022(%)
  • Figure 14. Global Ad Spending share by Players (Top 5) 2022(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Facebook (United States) Revenue, Net Income and Gross profit
  • Figure 17. Facebook (United States) Revenue: by Geography 2022
  • Figure 18. Google (United States) Revenue, Net Income and Gross profit
  • Figure 19. Google (United States) Revenue: by Geography 2022
  • Figure 20. LinkedIn Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 21. LinkedIn Corporation (United States) Revenue: by Geography 2022
  • Figure 22. Twitter Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 23. Twitter Inc. (United States) Revenue: by Geography 2022
  • Figure 24. BCC Profit Growth Ltd. (Canada) Revenue, Net Income and Gross profit
  • Figure 25. BCC Profit Growth Ltd. (Canada) Revenue: by Geography 2022
  • Figure 26. Deutsche Telekom Revenue, Net Income and Gross profit
  • Figure 27. Deutsche Telekom Revenue: by Geography 2022
  • Figure 28. IAC (United States) Revenue, Net Income and Gross profit
  • Figure 29. IAC (United States) Revenue: by Geography 2022
  • Figure 30. Pinterest (United States) Revenue, Net Income and Gross profit
  • Figure 31. Pinterest (United States) Revenue: by Geography 2022
  • Figure 32. Tumblr (United States) Revenue, Net Income and Gross profit
  • Figure 33. Tumblr (United States) Revenue: by Geography 2022
  • Figure 34. Twitter (United States) Revenue, Net Income and Gross profit
  • Figure 35. Twitter (United States) Revenue: by Geography 2022
  • Figure 36. YouTube (United States) Revenue, Net Income and Gross profit
  • Figure 37. YouTube (United States) Revenue: by Geography 2022
  • Figure 38. Global Ad Spending: by Type USD Million (2023-2028)
  • Figure 39. Global Ad Spending: by Platform USD Million (2023-2028)
  • Figure 40. Global Ad Spending: by End Use Industry USD Million (2023-2028)
  • Figure 41. South America Ad Spending Share (%), by Country
  • Figure 42. Asia Pacific Ad Spending Share (%), by Country
  • Figure 43. Europe Ad Spending Share (%), by Country
  • Figure 44. MEA Ad Spending Share (%), by Country
  • Figure 45. North America Ad Spending Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Facebook (United States)
  • Google (United States)
  • LinkedIn Corporation (United States)
  • Twitter Inc. (United States)
  • BCC Profit Growth Ltd. (Canada)
  • Deutsche Telekom
  • IAC (United States)
  • Pinterest (United States)
  • Tumblr (United States)
  • Twitter (United States)
  • YouTube (United States)
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Jul 2023 234 Pages 66 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Ad Spending Market Quantitative research analysis
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