Baby Bath and Shower Product Market Scope
The increasing awareness about the health and hygiene of babies and rapid urbanization has boosted the demand for products. Baby bath and shampoo products are used to remove oils, dirt, skin particles, dandruff, environmental pollutants, and other pollutants that gradually build up in hair and body. Developed specifically for infants and young children by replacing chemicals that are said to be less irritating to the eyes than those commonly found in regular bath and shampoo products.
Key players are investing in research & development to maintain market share along with the focus on sustainable growth. The intense competition has made players focus on product innovation, differentiation, and an affordable pricing structure. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Baby Bath and Shower Product market throughout the predicted period.
Kimberly-Clark Corporation (United States), Johnson & Johnson Plc. (United States), Procter & Gamble Company (United States), Unilever Plc (United Kingdom), Burt's Bees (United States), Avon Products (United Kingdom), Beiersdorf Group (Germany), L'Oréal S.A (France), Chicco (Italy) and Himalaya (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Sebapharma (Germany), Weleda (Switzerland) and Mothercare (United Kingdom).
Segmentation Overview
The study have segmented the market of Global Baby Bath and Shower Product market by Type (Shampoo, Conditioner and Soap and shower gel), by Application (0-3 Month, 3-6 Month, 6-9 Month, 9-12 Month and Above 12 Month) and Region with country level break-up.
On the basis of geography, the market of Baby Bath and Shower Product has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Rising Awareness among the Customers about Infant Nutrition, Hygiene, and Safety
Market Growth Drivers:
Increase in Disposable Income and Changing Lifestyle Particularly in Developing Countries and A Rising Demand from Consumers for Natural and Sustainable Products
Challenges:
High Manufacturing Cost due to the Numerous Quality Checks of Baby Products
Restraints:
The Presence of Harmful Chemicals
Opportunities:
Continuous Innovation among Manufactures and Strong Marketing Initiatives Undertaken by the Key Players in the Industry
Market Leaders and their Expansionary Development Strategies
In Jun 2019, Unilever had announced that it had signed an agreement to acquire one of the leading prestige skincare brands, Tatcha. Tatcha is a modern skincare brand rooted in classical Kyoto rituals.
The Committee of Ministers of the Council of Europe adopted a Resolution on Cosmetic Products Intended for Infants. It recommends that the Council of Europe member states implement measures to reduce health risks arising from exposure of infants to cosmetic products and their ingredients. To provide guidance and support for manufacturers and safety assessors, the Council of Europe Committee of Experts on Cosmetic Products (P-SC-COS) has compiled a set of safety criteria for cosmetic formulations that should be taken into account when placing a product on the market. This guide emphasizes the importance of the safety evaluation of cosmetic products for infants.
Key Target Audience
Baby Bath and Shower Product Manufacturers, Baby Bath and Shower Product Suppliers, Baby Bath and Shower Product Wholesalers, Distributors and Retailers, Potential Investors, Research Firm and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.