About Meditation Cushion
The meditation cushion is specifically designed for the practice of meditation. This pillow elevates the pelvis and helps in holding the spine in the proper manner. This cushion is designed in ergonomically style, which holds the proper alignment. These cushions comes in various shapes and sizes and also made up of different materials.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global meditation cushion market is highly competitive and consists of some key players. In terms of market share, few of the key players presently dominate the global market. These market players are leveraging on strategic collaborative creativities to intensification their market share and escalation their profitability. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Meditation Cushion market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Sage Meditation (United States), Bean Products (United States), The Flower Flat (United States), DharmaCrafts (United States), ZafuStore.com (United States), Friends of Meditation (United States), Conscious Life Shop (Australia) and MyZenHome (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are The Loyal Exports (India), ZenGo (Israel) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Meditation Cushion market by Type (Zafu, Zabuton, Pillow, Mat, Support Cushion, Bench Cushions and Others), Application (Commercial Sector and Household Sector) and Region.
On the basis of geography, the market of Meditation Cushion has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Sales Channels will boost the Meditation Cushion market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increase Demand of Handmade Cushions
Market Growth Drivers:
Increasing Number of Aging Population, High Demand from Healthcare & Fitness Center and Rising Ratio of Third-Party Retail Outlets with Omni Channel Presence
Challenges:
Lack of Awareness in Under Developed Economies
Restraints:
High Cost of Meditation Cushion, Rising Presence of Alternatives in the Market and Growing Intense Competition among Leading Key Players
Opportunities:
Rising Demand from developing economies, Growing purchasing power and Changing Life Style of the consumers across the Globe and Rising Demand for High Comfort cushions for healthy sitting and meditations
In August 2021 ZenGo had announced the launch of ZenGo meditation cushion. The ZenGo aims to push the mindfulness movement forward by providing unparalleled comfort for sitting meditation and restorative yoga postures. The inflatable ZenGo cushion provides a stable, full-sized meditation seat and leg cushion, and each piece can be adjusted separately for individualised comfort. This compact portable design can be customised to meet the needs of users of all shapes and sizes.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Meditation Cushion Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.