Market Snapshot:
Detergent and stain removal or staining are important functions in the laundry. Detergents or auxiliaries are the materials that are used to improve washing results (bleaching agents, optical whitening agents) or to achieve specific functions or effects (soaking, stain removers, softeners, and stiffeners). The important detergents or auxiliaries are water, laundry soap, detergents, stiffeners, bleaches, alkaline agents, acid agents, organic solvents, and absorbents. The purposes of cleaning products include health, beauty, removing unpleasant odors, and preventing dirt and contaminants from spreading to yourself and others. Some cleaning agents can kill bacteria (e.g. bacteria on the door handle and bacteria on countertops and other metallic surfaces) and clean them at the same time. Others, called degreasers, contain organic solvents to dissolve oils and fats.
Highlights from Laundry Care Agent Market Study
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The key Vendors profiled in the report are Procter & Gamble Co. (United States), Unilever PLC (United Kingdom), Colgate-Palmolive Company (United States), Henkel AG & Co. KGaA (Germany), Reckitt Benckiser Group PLC (United Kingdom), Amway Corporation (United Kingdom), Kao Corporation (Japan), S.C. Johnson & Son Inc. (United States), LG Household & Health Care Ltd. (South Korea), Golrang Industrial Group (Iran), Lion Corporation (Japan), Church & Dwight Co., Inc. (United States), Alicorp (Peru), Wings Corporation (United States) and Nice Group Co., Ltd. (China). Additionally, other players that are part of this comprehensive study are Whealthfields Lohmann (China), RSPL Limited (India), Fabrica de Jabon La Corona (Mexico), Liby Group Co., Ltd. (China) and Blue Moon Industry Co., Ltd. (China).
Geographic Breakdown and Segment Analysis
The Global Laundry Care Agent market presents a comprehensive analysis of the Laundry Care Agent market by product type (Fabric Softeners, Laundry Detergents and Others), by end-user/application (Household, Commercial and Others), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Laundry Care Agent industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Laundry Care Agent market
Analyst at AMA have segmented the market study of Global Laundry Care Agent market by Type, Application and Region.
Influencing Trend:
The Increasing Penetration of Washing Machines and The Rising Demand for Liquid and Powder Detergents
Market Growth Drivers:
The Rapid Demand for Laundry Services, Growing Health and Hygiene Awareness and Increasing Growth in FMCG Industries
Challenges:
The Availability of a Wide Range of Options for Consumers at Affordable Rates
Restraints:
Harmful Effects of Chemical Detergents on the Environment
Opportunities:
The Expanding Middle-Class Population Base and Their Increasing Income and The Rapid Demand for Eco-Friendly Laundry Detergents
Market Developments Activities:
In April 2022, demand laundry and dry-cleaning service Laundryheap has just announced the acquisition of Laundrapp – one of its key competitors. While the terms of the deal haven’t been disclosed, it certainly places the young startup as a market leader.
In July 2020, Church & Dwight Co., Inc. had announced the launch of ARM & HAMMER Clean & Simple, which a one-of-a-kind laundry detergent that hereby delivers a powerful clean with six essential ingredients and water. Thus providing consumers with the high quality and value expected from ARM & HAMMER, Clean & Simple thereby offering consumers everything that they need.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Laundry Care Agent Manufacturer, Laundry Care Agent Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry