Soap, Hand Wash and Shower Jell Market Scope
Soap, hand wash, and shower jell are personal hygiene products that are the most common part of daily routine. Increasing awareness about harsh chemical contents and inclination towards organic products have created significant opportunities for natural soaps and shower gels. Further, body wash or shower jells provides better moisture to the skin as compared to soaps as soap bars have high pH level. However, alcohol-based hand hygiene products like sanitizers and hand rubs are increasingly used in healthcare facilities, which will accelerate the growth of the market. Growing awareness about personal care and grooming among men especially in the youth population has created significant opportunities for the market.
Attributes | Details |
---|
Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Unilever plc (United Kingdom), Johnson & Johnson (United States), Puracy (United States), Beiersdorf AG (Germany), Procter & Gamble (United States), Cossmic (India), ITC Limited (India), Laverana Digital GmbH & Co. (Germany), Harry's (United States), L'Oreal (France), Shiseido Co.,Ltd. (Japan), Health & Glow (India), Revlon (United States), Kao Corporation (Japan), Biotique (India), Lush Retail Ltd. (United Kingdom), Kiehl’s (United States), Space NK (United Kingdom), Le Labo (United States) and Keys Soulcare (United States) |
CAGR | % |
The global market is highly fragmented with multiple vendors in the global market with diversified products and brand portfolio. Companies are increasingly focusing on the innovation and launch of products with better characteristics and high quality. The increasing number of players is anticipated to enter in the market and enhance competition and overall growth. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Soap, Hand Wash and Shower Jell market throughout the predicted period.
Unilever plc (United Kingdom), Johnson & Johnson (United States), Puracy (United States), Beiersdorf AG (Germany), Procter & Gamble (United States), Cossmic (India), ITC Limited (India), Laverana Digital GmbH & Co. (Germany), Harry's (United States), L'Oreal (France), Shiseido Co.,Ltd. (Japan), Health & Glow (India), Revlon (United States), Kao Corporation (Japan), Biotique (India), Lush Retail Ltd. (United Kingdom), Kiehl’s (United States), Space NK (United Kingdom), Le Labo (United States) and Keys Soulcare (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Soap, Hand Wash and Shower Jell market by Type , by Application (Household and Commercial) and Region with country level break-up.
On the basis of geography, the market of Soap, Hand Wash and Shower Jell has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2021.
Market Leaders and their expansionary development strategies
In October 2021, Dettol launched its new foaming hand wash range to make hand hygiene a fun experience. It includes two variants of foaming hand wash one is aloe coconut and the second is strawberry fragrance. The new handwash also keeps hands moisturized and provides 10x germ protection.
In July 2022, Godrej Consumer Products Limited launched India’s first ready-to-mix body wash at a low price as compared to other brands and manufacturers. The new product is available in the single gel sachet as well as a combi pack comprising bottle and gel sachet. With this launch, the aim of the company is to drive the penetration of body washes in the country.
Influencing Trend:
Increased Focus on Manufacturing of Soaps and Shower Jell for Different Skin Types and Demographics and Increasing Product Innovation and Launch of Moisturizing Liquid Hand Wash by the Manufacturers
Market Growth Drivers:
Growing Adoption of Chemical-Free Personal Care Products for Newborns and Babies, Huge Demand for Shower Jell Among the Consumers Due to Its Convenience During Travelling and Prominent Growth of Hand Wash Due to Spread of Covid-19 Pandemic and Rising Awareness About Personal Hygiene
Challenges:
Content of Harsh Chemicals like Parabens or Other Preservatives in Some Shower Jells to Restrain Bacterial Growth and Intense Competition in the Market Due to Presence of Global Players and More Product Diversification
Restraints:
Strict Regulations by the Regulatory Bodies and Requirements to Meet FDA Guidelines Before Launching of New Products in the Market
Opportunities:
Significant Inclination of Consumers Towards the Most Effective and Alcohol-Based Hand Rubs or Hand Wash and Increasing Disposable Income of People and Demand for Luxurious Soaps and Hand Soaps to Decorate Bathroom
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Soap, Hand Wash and Shower Jell Manufacturers, Suppliers and Distributors, Venture Capitalists and Private Equity Firms, Regulatory Bodies, Research Organizations and Others