Decorative Pillow Market Scope
Decorative pillows are often used to tie in color accents within a room, often drawing on drapery, wall, or rug color. They can also be used to create a more casual atmosphere by appearing onto a piece of furniture. The market for decorative pillows has grown in the last few years as there has been an increasing demand in the urban sections and the hospitality industry across the world. Not only this but pillows in general are used as a tool or a helping factor in various sport related injuries as well as well as for travelling public. Due to the growing use of pillows for decoration and sleeping purposes, the global pillow market has seen substantial growth over the last decade. The filling material used in pillows gives them unique characteristics that make them suitable for a variety of applications. The dynamics of the pillow market have changed as consumers have become more aware of the importance of selecting a pillow that is appropriate for their sleeping position.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Lacefield Design (United States), Dash & Albert (United States), Square Feathers (United States), Lili Alessandra (United States), Fresh American (United States), Bella Notte (United States), Lili Alessandra (United States), Surya (United States), Hollander (United States) and Wendre (Estonia) |
CAGR | 7.7% |
There are several players in the market and demand for decorative pillow has been growing. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Decorative Pillow market throughout the predicted period.
Lacefield Design (United States), Dash & Albert (United States), Square Feathers (United States), Lili Alessandra (United States), Fresh American (United States), Bella Notte (United States), Lili Alessandra (United States), Surya (United States), Hollander (United States) and Wendre (Estonia) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Dohia Home Textile Co. Ltd (China) and Romatex (South Africa).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Decorative Pillow market by Type , by Application (Indoor and Outdoor) and Region with country level break-up.
On the basis of geography, the market of Decorative Pillow has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Estonia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In July 2022, Rize Home was formed through the merger of two leading sleep products suppliers, Mantua and Glideaway.
In July 2023, Floof, a new brand in the decorative pillow category, was launched by third-generation pillowmaker Peter Sivas. The focus is on high-end, high-design decorative pillows sold directly to consumers.
Influencing Trend:
Increasing Demand for Eco-Friendly Home Textile Products
Market Growth Drivers:
Demand for Digitally Printed Home Textiles and Changing Life Style and Rising Disposable Income
Challenges:
Volatility of Raw Material Prices
Restraints:
The Cost of Decorative Pillow is high as Compare to other Pillows
Opportunities:
Growing Preference for Online Shopping and Availability of Potential Consumers in Emerging Countries
Key Target Audience
Manufacturers of Decorative Pillow, Suppliers of Decorative Pillow, Wholesalers, Distributors and Retailers of Decorative Pillow, Raw Material Providers, Potential Investors and Others