Market Snapshot:
The global market for Email marketing has impelled by increasing usage of the Internet and rise in awareness among people. Email Market software refers to a process of sending commercial messages, to a group of people. The software helps to create send text optimize and report on their email campaign in order to acquire new customers and share promotional material.
Highlights from Email Marketing Software Market Study
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
CAGR | 18.45% |
The key Players profiled in the report are iContact (United States), Constant Contact (United States), MailChimp (United States), AWeber (United States), Pinpointe (United States), Benchmark Email (United States), VerticalResponse (United States), Infusionsoft (United States), HubSpot (United States), SendinBlue (France) and Pardot (France). Additionally, other players that are part of this comprehensive study are Zoho Campaigns, VerticalResponse (Deluxe), Campaigner, GetResponse, Mad Mimi and Campaign Monitor.
Geographic Breakdown and Segment Analysis
The Global Email Marketing Software market presents a comprehensive analysis of the Email Marketing Software market by product type (Traditional and Automated), by end-user/application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics and Others (Web Forms, Event-Triggered Mail, others.)), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Email Marketing Software industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest.
For instance, while the holds majority of market share of the Email Marketing Software market
Analyst at AMA have segmented the market study of Global Email Marketing Software market by Type, Application and Region.
Influencing Trend:
Shift Towards Social Media Spend and Video marketing
Market Growth Drivers:
Growing of Social Advertising and Marketing, Rising Awareness about Email Marketing and Rising use of email communication
Challenges:
Difficulty in Generating Leads and Managing website, Varying Structure of Regulatory Policies and Lack of Digitally Skilled Personnel
Restraints:
Privacy Issues and Security Concerns
Opportunities:
Creating Quality Articles and Creating a Weekly Relationship Campaign
Market Developments Activities:
In December 2023, Mailgun partners with Klaviyo and ActiveCampaign to provide email delivery infrastructure and compliance services.
In November 2023, SendGrid launches "Marketing Cloud" offering advanced segmentation, personalization, and omnichannel marketing capabilities.
Regulatory Insights:
Email spam legislation is an Act, a law that sets the rules and regulation for commercial emails, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations
The right email marketing software depends on your specific needs, budget, and technical expertise. Consider factors like features, ease of use, pricing, integrations, and customer support before making a decision.
Key Target Audience
Email Marketing Software Providers, Research Organizations and Universities, Consulting Companies, Cloud Platform Providers, Investors and Venture Capitalists, Technology Providers, Suppliers, Distributors, and Contractors and End Users/Enterprise Users