Thermal Underwear Market Scope
Thermal underwear is a modern vocabulary, the relative than ordinary underwear to keep warm, normal to thin, lightweight underwear. Thermal underwear worn under regular clothes. It is very effective in keeping people comfortable in cool and cold weather. It is popular for people who spend a good amount of time working or playing outside in cold weather and prevents them from having to wear a heavy coat that could restrict movement.
The market is fragmented and key players focusing on various strategies such as merger acquisition and new product development. Manufacturers have an added advantage due to increased media exposure of consumers. Also, the trend of following celebrities and their kids among consumers is raising awareness about a variety of fashion brands and their products. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Thermal Underwear market throughout the predicted period.
Adidas AG (Germany), Calvin Klein Inc (United States), Komar Brands (United States), Sub Zero Technology Ltd (United Kingdom), Thatchreed Ltd (United Kingdom), Gildan Activewear Inc. (Canada), L.L. Bean Inc. (United States), Underwear (Turkey), Rothco (Ireland), Floso (United Kingdom), Champion (United States), Emporio Armani (Italy), Jockey (United States) and SmartWool (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Patagonia (United States), Industries Limited (India) and Aditya Birla Fashion & Retail Limited (India).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Thermal Underwear market by Type (Tops, Bottoms and Sets), by Application (Men, Women and Kids) and Region with country level break-up.
On the basis of geography, the market of Thermal Underwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
The European Union has restricted the use of several chemicals in textile products because they pose a health risk for consumers. Flame retardants are restricted in textile products that make contact with the skin.
Market Trend
- Expansion of Online Distribution Channel
- Innovating Sales Strategies Such As Offers and Cashbacks
Market Drivers
- Changing Lifestyle Coupled with Increasing Disposable Income in Developing Countries
- Rising Awareness among the Individual
- Increasing Outdoor Sports Activity
Opportunities
- Emerging Demand from Emerging Countries
- Growing E-Commerce Industry
Restraints
- Risk of Skin Allergy Associated with Thermal Underwear
- Stringent Regulatory Guidelines Regarding the Material used for Thermal Underwear
Challenges
- Availability of Counterfeit Product
Key Target Audience
Thermal Underwear Manufacturers, Thermal Underwear Suppliers/ Distributors, Raw Material Suppliers, Traders, Exporters, and Importers, Research and Development Institutions, Fashion Industry and Sports Associations, Potential Investors and Others