About Natural Functional Food
In today’s time, consumers have become more health conscious and increasingly looking for functional food & beverages that offer additional nutrients and benefits. The increasing incidence of lifestyle-related illnesses, along with a heightened awareness of the significance of nutrition for overall health, is leading consumers to actively pursue functional foods that cater to diverse health objectives. Moreover, the rise in the elderly demographic in specific countries is intensifying the demand for products that tackle age-associated health issues, especially in domains such as digestive health and chronic diseases. In addition, the surging interest in vegan diets among consumers is further driving the need for functional foods abundant in plant-based nutrients and proteins, underscoring a transition towards healthier and more sustainable dietary practices.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
The key players are targeting the innovations of the Solutions with better quality, and better technical characteristics. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking about mergers and acquisitions to maintain their presence in the market. Analyst at AMA Research estimates that United States & European Vendors will contribute the maximum growth to Global Natural Functional Food market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
General Mills, Inc. (United States), Abbott Laboratories (United States), Nestlé S.A (Switzerland), Kellanova (United States), Danone SA (France), Kraft Heinz Company (United States), GSK plc (United Kingdom), ITC Ltd (India), Arla Foods Group (Denmark), Royal FrieslandCampina N.V. (Netherlands), Orkla ASA (Norway) and Amway Corporation (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Natural Functional Food market by Type (Supplements, Dairy Products, Fruits & Vegetables, Nuts, Herbs & Spices, Whole Grains and Others) and Region.
On the basis of geography, the market of Natural Functional Food has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Ingredients, the sub-segment i.e. Vitamins will boost the Natural Functional Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online Retail will boost the Natural Functional Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Group, the sub-segment i.e. Children will boost the Natural Functional Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emerging trend of Veganism and Inclination Towards Plant-Based Foods and Rising Popularity of Probiotic and Prebiotic Foods
Market Growth Drivers:
Growing Awareness About Self-Care to Prevent Lifestyle Diseases and Increasing Demand for Low-Fat and Low-Calorie Food Among Consumers
Challenges:
Availability of a Large Number of Players in the Global Market is Expected to Create Stiff Competition
Restraints:
Strict Regulations and Approval For Functional Products
Opportunities:
Increasing Demand for Natural Functional Food in Ageing Population Region and Adoption of Online Platforms to Sell Products and Reach Wide Targeted Audiences
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Food & Beverage Manufacturers, Nutraceutical & Pharmaceutical Companies, Suppliers & Distributors, Raw Material/ Ingredient Providers, Government Regulatory Bodies, Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.