Global Customer Loyalty Software

Customer Loyalty Software Comprehensive Study by Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), Deployment Type (On-Premises, On-Demand), Industry Vertical (BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Travel and Hospitality, Manufacturing, Other Industry Verticals), Solution (Customer Loyalty, Employee Retention, Channel Loyalty) Players and Region - Global Market Outlook to 2028

Customer Loyalty Software Market by XX Submarkets | Forecast Years 2023-2028 | CAGR: 20.21%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Market Snapshot:
Customer Loyalty Software is an approach to promotion based on strategic management, in which a company focuses on customer retention, cross-selling and to increase customer penetration to increase sells and revenue. Increasing adoption of customer loyalty software in the retail industry to attract new customers and retaining existing ones boosting the demand for customer loyalty software. Under the customer loyalty management enterprises offers numerous loyalty programs such as gift vouchers, reward points and discounts across grocery shopping, fuel purchasing, banking, and others. Increasing demand for customer loyalty software from numerous industry verticals such as banking, healthcare, and others to maintain a high level of customer satisfaction level expected to drive the demand for customer loyalty software.

Highlights from Customer Loyalty Software Market Study
AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
CAGR20.21%


The key Players profiled in the report are Oracle Corporation (United States), IBM Corporation (United States), Maritz Holdings Inc. (United States), Aimia Inc. (Canada), SAP SE (Germany), Fidelity Information Services (United States), ICF International, Inc. (United States), Epsilon (United States), Kobie Marketing, Inc. (United States), Bond Brand Loyalty (United States), MicroStrategy, Inc. (United States) and TIBCO Software (United States). Additionally, other players that are part of this comprehensive study are RoboRewards (United States), COMARCH (Poland) and Brierley+Partners (United States).

Geographic Breakdown and Segment Analysis
The Global Customer Loyalty Software market presents a comprehensive analysis of the Customer Loyalty Software market and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Customer Loyalty Software industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest. For instance, while the holds majority of market share of the Customer Loyalty Software market

Analyst at AMA have segmented the market study of Global Customer Loyalty Software market by Type, Application and Region.

Influencing Trend:
Emergence of Customer-Centric Approach across Businesses and Increasing Use of Digital Cards to Manage All the Customer Loyalty Programs Digitally

Market Growth Drivers:
Growing Focus of Enterprises on Customer Retention, Increasing Adoption of Customer Loyalty Software in B2C Companies and Emphasizing On Customer Relationship Management Solutions

Challenges:
Lack of Awareness about Customer Loyalty Software in Developing Countries

Restraints:
Intricacy Involved in the Integration of Customer Loyalty Software in Various Systems and Lack of Technical Professionals to Adopt New Technologies

Opportunities:
Technological Advancement in Smartphone Applications Supporting Customer Loyalty Software and Increasing Demand of Customized Customer Loyalty Software across Numerous Industry Vertical

Market Developments Activities:
In September 2023, Salesforce announced the acquisition of Emarsys. This merger is expected to create a leading provider of customer loyalty and engagement solutions, combining Salesforce's CRM capabilities with Emarsys' marketing automation and personalization expertise.
In November 2023, Customer Loya has launched its customer loyalty program software. The software is designed to help businesses of all sizes create and manage effective loyalty programs that drive customer engagement and retention.

Regulatory Insights:
“The Consumer Protection Act (CPA) says that loyalty credits or awards are a legal medium of exchange (like cash) when suppliers offer it as consideration for any goods or services offered, transaction contemplated, under that loyalty programme. This means that loyalty credits or rewards are just as valuable as cash. A loyalty programme customer or account number also falls within the definition of an account number under the Protection of Personal Information Act (POPI Act)).”

The market analysis entails a section solely dedicated for major players in the Global Customer Loyalty Program Software Market wherein our analysts provide an insight to the financial statements of all the major players along with its key developments product benchmarking and SWOT analysis. The company profile section also includes a business overview and financial information. The companies that are provided in this section can be customized according to the client’s requirements.

Key Target Audience
Customer Loyalty Software Providers, Customer Loyalty Software Service Providers, Professional Services Providers, Managed Services Providers, System Integrators, Cloud Service Providers, Government Organizations, End-Users, Research Laboratories and Academic Institutes, Market Research and Consulting Firms and Others

Report Objectives / Segmentation Covered

By Organization Size
  • Small and Medium Enterprises [SMEs]
  • Large Enterprises

By Deployment Type
  • On-Premises
  • On-Demand

By Industry Vertical
  • BFSI
  • Consumer Goods and Retail
  • Healthcare
  • IT and Telecom
  • Travel and Hospitality
  • Manufacturing
  • Other Industry Verticals

By Solution
  • Customer Loyalty
  • Employee Retention
  • Channel Loyalty

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Growing Focus of Enterprises on Customer Retention
      • 3.2.2. Increasing Adoption of Customer Loyalty Software in B2C Companies
      • 3.2.3. Emphasizing On Customer Relationship Management Solutions
    • 3.3. Market Challenges
      • 3.3.1. Lack of Awareness about Customer Loyalty Software in Developing Countries
    • 3.4. Market Trends
      • 3.4.1. Emergence of Customer-Centric Approach across Businesses
      • 3.4.2. Increasing Use of Digital Cards to Manage All the Customer Loyalty Programs Digitally
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Customer Loyalty Software, by Organization Size, Deployment Type, Industry Vertical, Solution and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Customer Loyalty Software (Value)
      • 5.2.1. Global Customer Loyalty Software by: Organization Size (Value)
        • 5.2.1.1. Small and Medium Enterprises [SMEs]
        • 5.2.1.2. Large Enterprises
      • 5.2.2. Global Customer Loyalty Software by: Deployment Type (Value)
        • 5.2.2.1. On-Premises
        • 5.2.2.2. On-Demand
      • 5.2.3. Global Customer Loyalty Software by: Industry Vertical (Value)
        • 5.2.3.1. BFSI
        • 5.2.3.2. Consumer Goods and Retail
        • 5.2.3.3. Healthcare
        • 5.2.3.4. IT and Telecom
        • 5.2.3.5. Travel and Hospitality
        • 5.2.3.6. Manufacturing
        • 5.2.3.7. Other Industry Verticals
      • 5.2.4. Global Customer Loyalty Software by: Solution (Value)
        • 5.2.4.1. Customer Loyalty
        • 5.2.4.2. Employee Retention
        • 5.2.4.3. Channel Loyalty
      • 5.2.5. Global Customer Loyalty Software Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Customer Loyalty Software (Price)
  • 6. Customer Loyalty Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Oracle Corporation (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. IBM Corporation (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Maritz Holdings Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Aimia Inc. (Canada)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. SAP SE (Germany)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Fidelity Information Services (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. ICF International, Inc. (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Epsilon (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Kobie Marketing, Inc. (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Bond Brand Loyalty (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. MicroStrategy, Inc. (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. TIBCO Software (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Customer Loyalty Software Sale, by Organization Size, Deployment Type, Industry Vertical, Solution and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Customer Loyalty Software (Value)
      • 7.2.1. Global Customer Loyalty Software by: Organization Size (Value)
        • 7.2.1.1. Small and Medium Enterprises [SMEs]
        • 7.2.1.2. Large Enterprises
      • 7.2.2. Global Customer Loyalty Software by: Deployment Type (Value)
        • 7.2.2.1. On-Premises
        • 7.2.2.2. On-Demand
      • 7.2.3. Global Customer Loyalty Software by: Industry Vertical (Value)
        • 7.2.3.1. BFSI
        • 7.2.3.2. Consumer Goods and Retail
        • 7.2.3.3. Healthcare
        • 7.2.3.4. IT and Telecom
        • 7.2.3.5. Travel and Hospitality
        • 7.2.3.6. Manufacturing
        • 7.2.3.7. Other Industry Verticals
      • 7.2.4. Global Customer Loyalty Software by: Solution (Value)
        • 7.2.4.1. Customer Loyalty
        • 7.2.4.2. Employee Retention
        • 7.2.4.3. Channel Loyalty
      • 7.2.5. Global Customer Loyalty Software Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Customer Loyalty Software (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Customer Loyalty Software: by Organization Size(USD Million)
  • Table 2. Customer Loyalty Software Small and Medium Enterprises [SMEs] , by Region USD Million (2017-2022)
  • Table 3. Customer Loyalty Software Large Enterprises , by Region USD Million (2017-2022)
  • Table 4. Customer Loyalty Software: by Deployment Type(USD Million)
  • Table 5. Customer Loyalty Software On-Premises , by Region USD Million (2017-2022)
  • Table 6. Customer Loyalty Software On-Demand , by Region USD Million (2017-2022)
  • Table 7. Customer Loyalty Software: by Industry Vertical(USD Million)
  • Table 8. Customer Loyalty Software BFSI , by Region USD Million (2017-2022)
  • Table 9. Customer Loyalty Software Consumer Goods and Retail , by Region USD Million (2017-2022)
  • Table 10. Customer Loyalty Software Healthcare , by Region USD Million (2017-2022)
  • Table 11. Customer Loyalty Software IT and Telecom , by Region USD Million (2017-2022)
  • Table 12. Customer Loyalty Software Travel and Hospitality , by Region USD Million (2017-2022)
  • Table 13. Customer Loyalty Software Manufacturing , by Region USD Million (2017-2022)
  • Table 14. Customer Loyalty Software Other Industry Verticals , by Region USD Million (2017-2022)
  • Table 15. Customer Loyalty Software: by Solution(USD Million)
  • Table 16. Customer Loyalty Software Customer Loyalty , by Region USD Million (2017-2022)
  • Table 17. Customer Loyalty Software Employee Retention , by Region USD Million (2017-2022)
  • Table 18. Customer Loyalty Software Channel Loyalty , by Region USD Million (2017-2022)
  • Table 19. South America Customer Loyalty Software, by Country USD Million (2017-2022)
  • Table 20. South America Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 21. South America Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 22. South America Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 23. South America Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 24. Brazil Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 25. Brazil Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 26. Brazil Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 27. Brazil Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 28. Argentina Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 29. Argentina Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 30. Argentina Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 31. Argentina Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 32. Rest of South America Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 33. Rest of South America Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 34. Rest of South America Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 35. Rest of South America Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 36. Asia Pacific Customer Loyalty Software, by Country USD Million (2017-2022)
  • Table 37. Asia Pacific Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 38. Asia Pacific Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 39. Asia Pacific Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 40. Asia Pacific Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 41. China Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 42. China Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 43. China Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 44. China Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 45. Japan Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 46. Japan Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 47. Japan Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 48. Japan Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 49. India Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 50. India Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 51. India Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 52. India Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 53. South Korea Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 54. South Korea Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 55. South Korea Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 56. South Korea Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 57. Taiwan Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 58. Taiwan Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 59. Taiwan Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 60. Taiwan Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 61. Australia Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 62. Australia Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 63. Australia Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 64. Australia Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 65. Rest of Asia-Pacific Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 66. Rest of Asia-Pacific Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 69. Europe Customer Loyalty Software, by Country USD Million (2017-2022)
  • Table 70. Europe Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 71. Europe Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 72. Europe Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 73. Europe Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 74. Germany Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 75. Germany Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 76. Germany Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 77. Germany Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 78. France Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 79. France Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 80. France Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 81. France Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 82. Italy Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 83. Italy Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 84. Italy Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 85. Italy Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 86. United Kingdom Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 87. United Kingdom Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 88. United Kingdom Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 89. United Kingdom Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 90. Netherlands Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 91. Netherlands Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 92. Netherlands Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 93. Netherlands Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 94. Rest of Europe Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 95. Rest of Europe Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 96. Rest of Europe Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 97. Rest of Europe Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 98. MEA Customer Loyalty Software, by Country USD Million (2017-2022)
  • Table 99. MEA Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 100. MEA Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 101. MEA Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 102. MEA Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 103. Middle East Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 104. Middle East Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 105. Middle East Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 106. Middle East Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 107. Africa Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 108. Africa Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 109. Africa Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 110. Africa Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 111. North America Customer Loyalty Software, by Country USD Million (2017-2022)
  • Table 112. North America Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 113. North America Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 114. North America Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 115. North America Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 116. United States Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 117. United States Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 118. United States Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 119. United States Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 120. Canada Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 121. Canada Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 122. Canada Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 123. Canada Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 124. Mexico Customer Loyalty Software, by Organization Size USD Million (2017-2022)
  • Table 125. Mexico Customer Loyalty Software, by Deployment Type USD Million (2017-2022)
  • Table 126. Mexico Customer Loyalty Software, by Industry Vertical USD Million (2017-2022)
  • Table 127. Mexico Customer Loyalty Software, by Solution USD Million (2017-2022)
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Customer Loyalty Software: by Organization Size(USD Million)
  • Table 141. Customer Loyalty Software Small and Medium Enterprises [SMEs] , by Region USD Million (2023-2028)
  • Table 142. Customer Loyalty Software Large Enterprises , by Region USD Million (2023-2028)
  • Table 143. Customer Loyalty Software: by Deployment Type(USD Million)
  • Table 144. Customer Loyalty Software On-Premises , by Region USD Million (2023-2028)
  • Table 145. Customer Loyalty Software On-Demand , by Region USD Million (2023-2028)
  • Table 146. Customer Loyalty Software: by Industry Vertical(USD Million)
  • Table 147. Customer Loyalty Software BFSI , by Region USD Million (2023-2028)
  • Table 148. Customer Loyalty Software Consumer Goods and Retail , by Region USD Million (2023-2028)
  • Table 149. Customer Loyalty Software Healthcare , by Region USD Million (2023-2028)
  • Table 150. Customer Loyalty Software IT and Telecom , by Region USD Million (2023-2028)
  • Table 151. Customer Loyalty Software Travel and Hospitality , by Region USD Million (2023-2028)
  • Table 152. Customer Loyalty Software Manufacturing , by Region USD Million (2023-2028)
  • Table 153. Customer Loyalty Software Other Industry Verticals , by Region USD Million (2023-2028)
  • Table 154. Customer Loyalty Software: by Solution(USD Million)
  • Table 155. Customer Loyalty Software Customer Loyalty , by Region USD Million (2023-2028)
  • Table 156. Customer Loyalty Software Employee Retention , by Region USD Million (2023-2028)
  • Table 157. Customer Loyalty Software Channel Loyalty , by Region USD Million (2023-2028)
  • Table 158. South America Customer Loyalty Software, by Country USD Million (2023-2028)
  • Table 159. South America Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 160. South America Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 161. South America Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 162. South America Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 163. Brazil Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 164. Brazil Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 165. Brazil Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 166. Brazil Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 167. Argentina Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 168. Argentina Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 169. Argentina Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 170. Argentina Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 171. Rest of South America Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 172. Rest of South America Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 173. Rest of South America Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 174. Rest of South America Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 175. Asia Pacific Customer Loyalty Software, by Country USD Million (2023-2028)
  • Table 176. Asia Pacific Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 177. Asia Pacific Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 178. Asia Pacific Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 179. Asia Pacific Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 180. China Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 181. China Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 182. China Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 183. China Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 184. Japan Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 185. Japan Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 186. Japan Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 187. Japan Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 188. India Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 189. India Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 190. India Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 191. India Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 192. South Korea Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 193. South Korea Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 194. South Korea Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 195. South Korea Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 196. Taiwan Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 197. Taiwan Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 198. Taiwan Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 199. Taiwan Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 200. Australia Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 201. Australia Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 202. Australia Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 203. Australia Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 204. Rest of Asia-Pacific Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 205. Rest of Asia-Pacific Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 206. Rest of Asia-Pacific Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 207. Rest of Asia-Pacific Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 208. Europe Customer Loyalty Software, by Country USD Million (2023-2028)
  • Table 209. Europe Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 210. Europe Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 211. Europe Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 212. Europe Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 213. Germany Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 214. Germany Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 215. Germany Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 216. Germany Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 217. France Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 218. France Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 219. France Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 220. France Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 221. Italy Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 222. Italy Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 223. Italy Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 224. Italy Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 225. United Kingdom Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 226. United Kingdom Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 227. United Kingdom Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 228. United Kingdom Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 229. Netherlands Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 230. Netherlands Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 231. Netherlands Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 232. Netherlands Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 233. Rest of Europe Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 234. Rest of Europe Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 235. Rest of Europe Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 236. Rest of Europe Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 237. MEA Customer Loyalty Software, by Country USD Million (2023-2028)
  • Table 238. MEA Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 239. MEA Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 240. MEA Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 241. MEA Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 242. Middle East Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 243. Middle East Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 244. Middle East Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 245. Middle East Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 246. Africa Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 247. Africa Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 248. Africa Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 249. Africa Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 250. North America Customer Loyalty Software, by Country USD Million (2023-2028)
  • Table 251. North America Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 252. North America Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 253. North America Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 254. North America Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 255. United States Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 256. United States Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 257. United States Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 258. United States Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 259. Canada Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 260. Canada Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 261. Canada Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 262. Canada Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 263. Mexico Customer Loyalty Software, by Organization Size USD Million (2023-2028)
  • Table 264. Mexico Customer Loyalty Software, by Deployment Type USD Million (2023-2028)
  • Table 265. Mexico Customer Loyalty Software, by Industry Vertical USD Million (2023-2028)
  • Table 266. Mexico Customer Loyalty Software, by Solution USD Million (2023-2028)
  • Table 267. Research Programs/Design for This Report
  • Table 268. Key Data Information from Secondary Sources
  • Table 269. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Customer Loyalty Software: by Organization Size USD Million (2017-2022)
  • Figure 5. Global Customer Loyalty Software: by Deployment Type USD Million (2017-2022)
  • Figure 6. Global Customer Loyalty Software: by Industry Vertical USD Million (2017-2022)
  • Figure 7. Global Customer Loyalty Software: by Solution USD Million (2017-2022)
  • Figure 8. South America Customer Loyalty Software Share (%), by Country
  • Figure 9. Asia Pacific Customer Loyalty Software Share (%), by Country
  • Figure 10. Europe Customer Loyalty Software Share (%), by Country
  • Figure 11. MEA Customer Loyalty Software Share (%), by Country
  • Figure 12. North America Customer Loyalty Software Share (%), by Country
  • Figure 13. Global Customer Loyalty Software share by Players 2022 (%)
  • Figure 14. Global Customer Loyalty Software share by Players (Top 3) 2022(%)
  • Figure 15. Global Customer Loyalty Software share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Oracle Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 18. Oracle Corporation (United States) Revenue: by Geography 2022
  • Figure 19. IBM Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 20. IBM Corporation (United States) Revenue: by Geography 2022
  • Figure 21. Maritz Holdings Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. Maritz Holdings Inc. (United States) Revenue: by Geography 2022
  • Figure 23. Aimia Inc. (Canada) Revenue, Net Income and Gross profit
  • Figure 24. Aimia Inc. (Canada) Revenue: by Geography 2022
  • Figure 25. SAP SE (Germany) Revenue, Net Income and Gross profit
  • Figure 26. SAP SE (Germany) Revenue: by Geography 2022
  • Figure 27. Fidelity Information Services (United States) Revenue, Net Income and Gross profit
  • Figure 28. Fidelity Information Services (United States) Revenue: by Geography 2022
  • Figure 29. ICF International, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 30. ICF International, Inc. (United States) Revenue: by Geography 2022
  • Figure 31. Epsilon (United States) Revenue, Net Income and Gross profit
  • Figure 32. Epsilon (United States) Revenue: by Geography 2022
  • Figure 33. Kobie Marketing, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 34. Kobie Marketing, Inc. (United States) Revenue: by Geography 2022
  • Figure 35. Bond Brand Loyalty (United States) Revenue, Net Income and Gross profit
  • Figure 36. Bond Brand Loyalty (United States) Revenue: by Geography 2022
  • Figure 37. MicroStrategy, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 38. MicroStrategy, Inc. (United States) Revenue: by Geography 2022
  • Figure 39. TIBCO Software (United States) Revenue, Net Income and Gross profit
  • Figure 40. TIBCO Software (United States) Revenue: by Geography 2022
  • Figure 41. Global Customer Loyalty Software: by Organization Size USD Million (2023-2028)
  • Figure 42. Global Customer Loyalty Software: by Deployment Type USD Million (2023-2028)
  • Figure 43. Global Customer Loyalty Software: by Industry Vertical USD Million (2023-2028)
  • Figure 44. Global Customer Loyalty Software: by Solution USD Million (2023-2028)
  • Figure 45. South America Customer Loyalty Software Share (%), by Country
  • Figure 46. Asia Pacific Customer Loyalty Software Share (%), by Country
  • Figure 47. Europe Customer Loyalty Software Share (%), by Country
  • Figure 48. MEA Customer Loyalty Software Share (%), by Country
  • Figure 49. North America Customer Loyalty Software Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Oracle Corporation (United States)
  • IBM Corporation (United States)
  • Maritz Holdings Inc. (United States)
  • Aimia Inc. (Canada)
  • SAP SE (Germany)
  • Fidelity Information Services (United States)
  • ICF International, Inc. (United States)
  • Epsilon (United States)
  • Kobie Marketing, Inc. (United States)
  • Bond Brand Loyalty (United States)
  • MicroStrategy, Inc. (United States)
  • TIBCO Software (United States)
Additional players considered in the study are as follows:
RoboRewards (United States) , COMARCH (Poland) , Brierley+Partners (United States)
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Key Highlights of Report


Nov 2023 223 Pages 52 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Customer Loyalty Software Quantitative research analysis
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  • Lack of Awareness about Customer Loyalty Software in Developing Countries

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