Global Mobile Ad Spending

Mobile Ad Spending Comprehensive Study by Type (Search ads, Display ads, SMS ads, Banner Ad, Interstitial, Offer-Wall, Video Ad, Native Ad, Social Ad, Gamified), Application (Smart phones, Tablet devices, Other), Platforms (Mobile Web, In- App, Gaming platforms), Currency Terminology (Pay Per Click(Ppc), Cost Per Impression (Cpi), Cost Per Action (Cpa), Cost Per View (Cpv), Click-Through Rate (Ctr), Cost Per Mile (Cpm), Conversion Rate (Cr), Install Rate (Ir)), Method (Demand Side Platform (DSP), Real-Time Bidding (RTB), Ad Exchange, Ad Network, Agency Trading Desk (ATD)), Promotions based (Self-Service, Managed Service, Programmatic) Players and Region - Global Market Outlook to 2027

Mobile Ad Spending Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Mobile Ad Spending Market?

Advertising has been evolving over the last 20 years to become a key driving force behind the modern economy Mobile advertising is now emerging form of internet advertising which could specifically targets users on smart phones and other mobile devices. Mobile marketing automation is increasingly helping brands customize and personalize their ad campaigns and enable them to achieve better customer on a global scale, in near future this market is forecast to grow in the near future. Global digital ad spend at approximately 230 billion U.S. dollars in 2019. Due Covid 19 pandemic gave further accelerated the shift towards digital advertising while shrinking traditional ad spends on TV and print media.

Highlights from Mobile Ad Spending Market Study
AttributesDetails
Study Period2017-2027
Base Year2021
UnitValue (USD Million)
Key Companies ProfiledGoogle (United States), Amazon (United States), Remerge (United Kingdom), Myappfree (United Kingdom), Appsflyer (United Kingdom), Liftoff (Japan), Vungle (United States), Kevel (United States), Comcast Corp. (United States), At&T (United States), Zoomd (United States), Adikteev (France), Adex (United States) and Affle's Maas (United States)


Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Mobile Ad Spending market throughout the forecasted period.

Google (United States), Amazon (United States), Remerge (United Kingdom), Myappfree (United Kingdom), Appsflyer (United Kingdom), Liftoff (Japan), Vungle (United States), Kevel (United States), Comcast Corp. (United States), At&T (United States), Zoomd (United States), Adikteev (France), Adex (United States) and Affle's Maas (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Golden Goose - Mobile Ad Network (Italy), Pubmatic - The Future Of Programmatic (United States), Procter & Gamble Co. (United States) and Jampp (United Kingdom).

Mobile Ad Spending Market Segmentation:
ScopeSub-Segments
Application / End UserSmart phones, Tablet devices and Other
TypeSearch ads, Display ads, SMS ads, Banner Ad, Interstitial, Offer-Wall, Video Ad, Native Ad, Social Ad and Gamified
PlatformsMobile Web,In- App,Gaming platforms
Currency TerminologyPay Per Click(Ppc),Cost Per Impression (Cpi),Cost Per Action (Cpa),Cost Per View (Cpv),Click-Through Rate (Ctr),Cost Per Mile (Cpm),Conversion Rate (Cr),Install Rate (Ir)
MethodDemand Side Platform (DSP),Real-Time Bidding (RTB),Ad Exchange,Ad Network,Agency Trading Desk (ATD)
Promotions basedSelf-Service,Managed Service,Programmatic


On the basis of geography, the market of Mobile Ad Spending has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Advertising Appears Using Artificial Intelligence Models and Tik-Tok and Instagram Promotions Are the Highest-Earning Apps for Mobile Advertising

Market Growth Drivers:
By the types of mobile advertising video ads and gamified ads are market drivers

Challenges:
Highest Paying App Advertise is Not Always Solution, Results Are Difficult to Anticipate., Bad or Tone-Deaf Messaging and Fraudulent Traffic and Lack of Experience

Restraints:
Changes in Social Media Marketing Policies. and Region Specific Cyber Security Laws

Opportunities:
Scope of Development or Using More Marketing Strategies in Highest Smartphone Users Countries like China, India, United States. and Development in Privacy Policies

Key Target Audience
Smartphone users, Social media users, Gamers, Web suffers, Corporate companies and Regulatory bodies

Market Leaders & Development Strategies
In August 2021, Liftoff and Vungle, two scaled and highly compatible market leaders declares their merge and acquisition, to “create an end-to-end platform that improves the effectiveness of mobile advertising and provides greater scale and enhanced capabilities for mobile developers to build, advertise and monetize their apps.”



Report Objectives / Segmentation Covered

By Type
  • Search ads
  • Display ads
  • SMS ads
  • Banner Ad
  • Interstitial
  • Offer-Wall
  • Video Ad
  • Native Ad
  • Social Ad
  • Gamified
By Application
  • Smart phones
  • Tablet devices
  • Other
By Platforms
  • Mobile Web
  • In- App
  • Gaming platforms

By Currency Terminology
  • Pay Per Click(Ppc)
  • Cost Per Impression (Cpi)
  • Cost Per Action (Cpa)
  • Cost Per View (Cpv)
  • Click-Through Rate (Ctr)
  • Cost Per Mile (Cpm)
  • Conversion Rate (Cr)
  • Install Rate (Ir)

By Method
  • Demand Side Platform (DSP)
  • Real-Time Bidding (RTB)
  • Ad Exchange
  • Ad Network
  • Agency Trading Desk (ATD)

By Promotions based
  • Self-Service
  • Managed Service
  • Programmatic

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. By the types of mobile advertising video ads and gamified ads are market drivers
    • 3.3. Market Challenges
      • 3.3.1. Highest Paying App Advertise is Not Always Solution
      • 3.3.2. Results Are Difficult to Anticipate.
      • 3.3.3. Bad or Tone-Deaf Messaging
      • 3.3.4. Fraudulent Traffic and Lack of Experience
    • 3.4. Market Trends
      • 3.4.1. Advertising Appears Using Artificial Intelligence Models
      • 3.4.2. Tik-Tok and Instagram Promotions Are the Highest-Earning Apps for Mobile Advertising
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Mobile Ad Spending, by Type, Application, Platforms, Currency Terminology, Method, Promotions based and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Mobile Ad Spending (Value)
      • 5.2.1. Global Mobile Ad Spending by: Type (Value)
        • 5.2.1.1. Search ads
        • 5.2.1.2. Display ads
        • 5.2.1.3. SMS ads
        • 5.2.1.4. Banner Ad
        • 5.2.1.5. Interstitial
        • 5.2.1.6. Offer-Wall
        • 5.2.1.7. Video Ad
        • 5.2.1.8. Native Ad
        • 5.2.1.9. Social Ad
        • 5.2.1.10. Gamified
      • 5.2.2. Global Mobile Ad Spending by: Application (Value)
        • 5.2.2.1. Smart phones
        • 5.2.2.2. Tablet devices
        • 5.2.2.3. Other
      • 5.2.3. Global Mobile Ad Spending by: Platforms (Value)
        • 5.2.3.1. Mobile Web
        • 5.2.3.2. In- App
        • 5.2.3.3. Gaming platforms
      • 5.2.4. Global Mobile Ad Spending by: Currency Terminology (Value)
        • 5.2.4.1. Pay Per Click(Ppc)
        • 5.2.4.2. Cost Per Impression (Cpi)
        • 5.2.4.3. Cost Per Action (Cpa)
        • 5.2.4.4. Cost Per View (Cpv)
        • 5.2.4.5. Click-Through Rate (Ctr)
        • 5.2.4.6. Cost Per Mile (Cpm)
        • 5.2.4.7. Conversion Rate (Cr)
        • 5.2.4.8. Install Rate (Ir)
      • 5.2.5. Global Mobile Ad Spending by: Method (Value)
        • 5.2.5.1. Demand Side Platform (DSP)
        • 5.2.5.2. Real-Time Bidding (RTB)
        • 5.2.5.3. Ad Exchange
        • 5.2.5.4. Ad Network
        • 5.2.5.5. Agency Trading Desk (ATD)
      • 5.2.6. Global Mobile Ad Spending by: Promotions based (Value)
        • 5.2.6.1. Self-Service
        • 5.2.6.2. Managed Service
        • 5.2.6.3. Programmatic
      • 5.2.7. Global Mobile Ad Spending Region
        • 5.2.7.1. South America
          • 5.2.7.1.1. Brazil
          • 5.2.7.1.2. Argentina
          • 5.2.7.1.3. Rest of South America
        • 5.2.7.2. Asia Pacific
          • 5.2.7.2.1. China
          • 5.2.7.2.2. Japan
          • 5.2.7.2.3. India
          • 5.2.7.2.4. South Korea
          • 5.2.7.2.5. Australia
          • 5.2.7.2.6. Rest of Asia-Pacific
        • 5.2.7.3. Europe
          • 5.2.7.3.1. Germany
          • 5.2.7.3.2. France
          • 5.2.7.3.3. Italy
          • 5.2.7.3.4. United Kingdom
          • 5.2.7.3.5. Netherlands
          • 5.2.7.3.6. Rest of Europe
        • 5.2.7.4. MEA
          • 5.2.7.4.1. Middle East
          • 5.2.7.4.2. Africa
        • 5.2.7.5. North America
          • 5.2.7.5.1. United States
          • 5.2.7.5.2. Canada
          • 5.2.7.5.3. Mexico
    • 5.3. Global Mobile Ad Spending (Price)
      • 5.3.1. Global Mobile Ad Spending by: Type (Price)
  • 6. Mobile Ad Spending: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Amazon (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Remerge (United Kingdom)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Myappfree (United Kingdom)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Appsflyer (United Kingdom)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Liftoff (Japan)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Vungle (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Kevel (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Comcast Corp. (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. At&T (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Zoomd (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Adikteev (France)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. Adex (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. Affle's Maas (United States)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
  • 7. Global Mobile Ad Spending Sale, by Type, Application, Platforms, Currency Terminology, Method, Promotions based and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Mobile Ad Spending (Value)
      • 7.2.1. Global Mobile Ad Spending by: Type (Value)
        • 7.2.1.1. Search ads
        • 7.2.1.2. Display ads
        • 7.2.1.3. SMS ads
        • 7.2.1.4. Banner Ad
        • 7.2.1.5. Interstitial
        • 7.2.1.6. Offer-Wall
        • 7.2.1.7. Video Ad
        • 7.2.1.8. Native Ad
        • 7.2.1.9. Social Ad
        • 7.2.1.10. Gamified
      • 7.2.2. Global Mobile Ad Spending by: Application (Value)
        • 7.2.2.1. Smart phones
        • 7.2.2.2. Tablet devices
        • 7.2.2.3. Other
      • 7.2.3. Global Mobile Ad Spending by: Platforms (Value)
        • 7.2.3.1. Mobile Web
        • 7.2.3.2. In- App
        • 7.2.3.3. Gaming platforms
      • 7.2.4. Global Mobile Ad Spending by: Currency Terminology (Value)
        • 7.2.4.1. Pay Per Click(Ppc)
        • 7.2.4.2. Cost Per Impression (Cpi)
        • 7.2.4.3. Cost Per Action (Cpa)
        • 7.2.4.4. Cost Per View (Cpv)
        • 7.2.4.5. Click-Through Rate (Ctr)
        • 7.2.4.6. Cost Per Mile (Cpm)
        • 7.2.4.7. Conversion Rate (Cr)
        • 7.2.4.8. Install Rate (Ir)
      • 7.2.5. Global Mobile Ad Spending by: Method (Value)
        • 7.2.5.1. Demand Side Platform (DSP)
        • 7.2.5.2. Real-Time Bidding (RTB)
        • 7.2.5.3. Ad Exchange
        • 7.2.5.4. Ad Network
        • 7.2.5.5. Agency Trading Desk (ATD)
      • 7.2.6. Global Mobile Ad Spending by: Promotions based (Value)
        • 7.2.6.1. Self-Service
        • 7.2.6.2. Managed Service
        • 7.2.6.3. Programmatic
      • 7.2.7. Global Mobile Ad Spending Region
        • 7.2.7.1. South America
          • 7.2.7.1.1. Brazil
          • 7.2.7.1.2. Argentina
          • 7.2.7.1.3. Rest of South America
        • 7.2.7.2. Asia Pacific
          • 7.2.7.2.1. China
          • 7.2.7.2.2. Japan
          • 7.2.7.2.3. India
          • 7.2.7.2.4. South Korea
          • 7.2.7.2.5. Australia
          • 7.2.7.2.6. Rest of Asia-Pacific
        • 7.2.7.3. Europe
          • 7.2.7.3.1. Germany
          • 7.2.7.3.2. France
          • 7.2.7.3.3. Italy
          • 7.2.7.3.4. United Kingdom
          • 7.2.7.3.5. Netherlands
          • 7.2.7.3.6. Rest of Europe
        • 7.2.7.4. MEA
          • 7.2.7.4.1. Middle East
          • 7.2.7.4.2. Africa
        • 7.2.7.5. North America
          • 7.2.7.5.1. United States
          • 7.2.7.5.2. Canada
          • 7.2.7.5.3. Mexico
    • 7.3. Global Mobile Ad Spending (Price)
      • 7.3.1. Global Mobile Ad Spending by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Mobile Ad Spending: by Type(USD Million)
  • Table 2. Mobile Ad Spending Search ads , by Region USD Million (2016-2021)
  • Table 3. Mobile Ad Spending Display ads , by Region USD Million (2016-2021)
  • Table 4. Mobile Ad Spending SMS ads , by Region USD Million (2016-2021)
  • Table 5. Mobile Ad Spending Banner Ad , by Region USD Million (2016-2021)
  • Table 6. Mobile Ad Spending Interstitial , by Region USD Million (2016-2021)
  • Table 7. Mobile Ad Spending Offer-Wall , by Region USD Million (2016-2021)
  • Table 8. Mobile Ad Spending Video Ad , by Region USD Million (2016-2021)
  • Table 9. Mobile Ad Spending Native Ad , by Region USD Million (2016-2021)
  • Table 10. Mobile Ad Spending Social Ad , by Region USD Million (2016-2021)
  • Table 11. Mobile Ad Spending Gamified , by Region USD Million (2016-2021)
  • Table 12. Mobile Ad Spending: by Application(USD Million)
  • Table 13. Mobile Ad Spending Smart phones , by Region USD Million (2016-2021)
  • Table 14. Mobile Ad Spending Tablet devices , by Region USD Million (2016-2021)
  • Table 15. Mobile Ad Spending Other , by Region USD Million (2016-2021)
  • Table 16. Mobile Ad Spending: by Platforms(USD Million)
  • Table 17. Mobile Ad Spending Mobile Web , by Region USD Million (2016-2021)
  • Table 18. Mobile Ad Spending In- App , by Region USD Million (2016-2021)
  • Table 19. Mobile Ad Spending Gaming platforms , by Region USD Million (2016-2021)
  • Table 20. Mobile Ad Spending: by Currency Terminology(USD Million)
  • Table 21. Mobile Ad Spending Pay Per Click(Ppc) , by Region USD Million (2016-2021)
  • Table 22. Mobile Ad Spending Cost Per Impression (Cpi) , by Region USD Million (2016-2021)
  • Table 23. Mobile Ad Spending Cost Per Action (Cpa) , by Region USD Million (2016-2021)
  • Table 24. Mobile Ad Spending Cost Per View (Cpv) , by Region USD Million (2016-2021)
  • Table 25. Mobile Ad Spending Click-Through Rate (Ctr) , by Region USD Million (2016-2021)
  • Table 26. Mobile Ad Spending Cost Per Mile (Cpm) , by Region USD Million (2016-2021)
  • Table 27. Mobile Ad Spending Conversion Rate (Cr) , by Region USD Million (2016-2021)
  • Table 28. Mobile Ad Spending Install Rate (Ir) , by Region USD Million (2016-2021)
  • Table 29. Mobile Ad Spending: by Method(USD Million)
  • Table 30. Mobile Ad Spending Demand Side Platform (DSP) , by Region USD Million (2016-2021)
  • Table 31. Mobile Ad Spending Real-Time Bidding (RTB) , by Region USD Million (2016-2021)
  • Table 32. Mobile Ad Spending Ad Exchange , by Region USD Million (2016-2021)
  • Table 33. Mobile Ad Spending Ad Network , by Region USD Million (2016-2021)
  • Table 34. Mobile Ad Spending Agency Trading Desk (ATD) , by Region USD Million (2016-2021)
  • Table 35. Mobile Ad Spending: by Promotions based(USD Million)
  • Table 36. Mobile Ad Spending Self-Service , by Region USD Million (2016-2021)
  • Table 37. Mobile Ad Spending Managed Service , by Region USD Million (2016-2021)
  • Table 38. Mobile Ad Spending Programmatic , by Region USD Million (2016-2021)
  • Table 39. South America Mobile Ad Spending, by Country USD Million (2016-2021)
  • Table 40. South America Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 41. South America Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 42. South America Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 43. South America Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 44. South America Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 45. South America Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 46. Brazil Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 47. Brazil Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 48. Brazil Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 49. Brazil Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 50. Brazil Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 51. Brazil Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 52. Argentina Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 53. Argentina Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 54. Argentina Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 55. Argentina Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 56. Argentina Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 57. Argentina Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 58. Rest of South America Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 59. Rest of South America Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 60. Rest of South America Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 61. Rest of South America Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 62. Rest of South America Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 63. Rest of South America Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 64. Asia Pacific Mobile Ad Spending, by Country USD Million (2016-2021)
  • Table 65. Asia Pacific Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 66. Asia Pacific Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 67. Asia Pacific Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 68. Asia Pacific Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 69. Asia Pacific Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 70. Asia Pacific Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 71. China Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 72. China Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 73. China Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 74. China Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 75. China Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 76. China Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 77. Japan Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 78. Japan Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 79. Japan Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 80. Japan Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 81. Japan Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 82. Japan Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 83. India Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 84. India Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 85. India Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 86. India Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 87. India Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 88. India Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 89. South Korea Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 90. South Korea Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 91. South Korea Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 92. South Korea Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 93. South Korea Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 94. South Korea Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 95. Australia Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 96. Australia Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 97. Australia Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 98. Australia Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 99. Australia Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 100. Australia Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 101. Rest of Asia-Pacific Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 102. Rest of Asia-Pacific Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 103. Rest of Asia-Pacific Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 104. Rest of Asia-Pacific Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 105. Rest of Asia-Pacific Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 106. Rest of Asia-Pacific Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 107. Europe Mobile Ad Spending, by Country USD Million (2016-2021)
  • Table 108. Europe Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 109. Europe Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 110. Europe Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 111. Europe Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 112. Europe Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 113. Europe Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 114. Germany Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 115. Germany Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 116. Germany Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 117. Germany Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 118. Germany Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 119. Germany Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 120. France Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 121. France Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 122. France Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 123. France Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 124. France Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 125. France Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 126. Italy Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 127. Italy Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 128. Italy Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 129. Italy Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 130. Italy Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 131. Italy Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 132. United Kingdom Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 133. United Kingdom Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 134. United Kingdom Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 135. United Kingdom Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 136. United Kingdom Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 137. United Kingdom Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 138. Netherlands Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 139. Netherlands Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 140. Netherlands Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 141. Netherlands Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 142. Netherlands Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 143. Netherlands Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 144. Rest of Europe Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 145. Rest of Europe Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 146. Rest of Europe Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 147. Rest of Europe Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 148. Rest of Europe Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 149. Rest of Europe Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 150. MEA Mobile Ad Spending, by Country USD Million (2016-2021)
  • Table 151. MEA Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 152. MEA Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 153. MEA Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 154. MEA Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 155. MEA Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 156. MEA Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 157. Middle East Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 158. Middle East Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 159. Middle East Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 160. Middle East Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 161. Middle East Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 162. Middle East Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 163. Africa Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 164. Africa Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 165. Africa Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 166. Africa Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 167. Africa Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 168. Africa Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 169. North America Mobile Ad Spending, by Country USD Million (2016-2021)
  • Table 170. North America Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 171. North America Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 172. North America Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 173. North America Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 174. North America Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 175. North America Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 176. United States Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 177. United States Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 178. United States Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 179. United States Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 180. United States Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 181. United States Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 182. Canada Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 183. Canada Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 184. Canada Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 185. Canada Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 186. Canada Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 187. Canada Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 188. Mexico Mobile Ad Spending, by Type USD Million (2016-2021)
  • Table 189. Mexico Mobile Ad Spending, by Application USD Million (2016-2021)
  • Table 190. Mexico Mobile Ad Spending, by Platforms USD Million (2016-2021)
  • Table 191. Mexico Mobile Ad Spending, by Currency Terminology USD Million (2016-2021)
  • Table 192. Mexico Mobile Ad Spending, by Method USD Million (2016-2021)
  • Table 193. Mexico Mobile Ad Spending, by Promotions based USD Million (2016-2021)
  • Table 194. Mobile Ad Spending: by Type(USD/Units)
  • Table 195. Company Basic Information, Sales Area and Its Competitors
  • Table 196. Company Basic Information, Sales Area and Its Competitors
  • Table 197. Company Basic Information, Sales Area and Its Competitors
  • Table 198. Company Basic Information, Sales Area and Its Competitors
  • Table 199. Company Basic Information, Sales Area and Its Competitors
  • Table 200. Company Basic Information, Sales Area and Its Competitors
  • Table 201. Company Basic Information, Sales Area and Its Competitors
  • Table 202. Company Basic Information, Sales Area and Its Competitors
  • Table 203. Company Basic Information, Sales Area and Its Competitors
  • Table 204. Company Basic Information, Sales Area and Its Competitors
  • Table 205. Company Basic Information, Sales Area and Its Competitors
  • Table 206. Company Basic Information, Sales Area and Its Competitors
  • Table 207. Company Basic Information, Sales Area and Its Competitors
  • Table 208. Company Basic Information, Sales Area and Its Competitors
  • Table 209. Mobile Ad Spending: by Type(USD Million)
  • Table 210. Mobile Ad Spending Search ads , by Region USD Million (2022-2027)
  • Table 211. Mobile Ad Spending Display ads , by Region USD Million (2022-2027)
  • Table 212. Mobile Ad Spending SMS ads , by Region USD Million (2022-2027)
  • Table 213. Mobile Ad Spending Banner Ad , by Region USD Million (2022-2027)
  • Table 214. Mobile Ad Spending Interstitial , by Region USD Million (2022-2027)
  • Table 215. Mobile Ad Spending Offer-Wall , by Region USD Million (2022-2027)
  • Table 216. Mobile Ad Spending Video Ad , by Region USD Million (2022-2027)
  • Table 217. Mobile Ad Spending Native Ad , by Region USD Million (2022-2027)
  • Table 218. Mobile Ad Spending Social Ad , by Region USD Million (2022-2027)
  • Table 219. Mobile Ad Spending Gamified , by Region USD Million (2022-2027)
  • Table 220. Mobile Ad Spending: by Application(USD Million)
  • Table 221. Mobile Ad Spending Smart phones , by Region USD Million (2022-2027)
  • Table 222. Mobile Ad Spending Tablet devices , by Region USD Million (2022-2027)
  • Table 223. Mobile Ad Spending Other , by Region USD Million (2022-2027)
  • Table 224. Mobile Ad Spending: by Platforms(USD Million)
  • Table 225. Mobile Ad Spending Mobile Web , by Region USD Million (2022-2027)
  • Table 226. Mobile Ad Spending In- App , by Region USD Million (2022-2027)
  • Table 227. Mobile Ad Spending Gaming platforms , by Region USD Million (2022-2027)
  • Table 228. Mobile Ad Spending: by Currency Terminology(USD Million)
  • Table 229. Mobile Ad Spending Pay Per Click(Ppc) , by Region USD Million (2022-2027)
  • Table 230. Mobile Ad Spending Cost Per Impression (Cpi) , by Region USD Million (2022-2027)
  • Table 231. Mobile Ad Spending Cost Per Action (Cpa) , by Region USD Million (2022-2027)
  • Table 232. Mobile Ad Spending Cost Per View (Cpv) , by Region USD Million (2022-2027)
  • Table 233. Mobile Ad Spending Click-Through Rate (Ctr) , by Region USD Million (2022-2027)
  • Table 234. Mobile Ad Spending Cost Per Mile (Cpm) , by Region USD Million (2022-2027)
  • Table 235. Mobile Ad Spending Conversion Rate (Cr) , by Region USD Million (2022-2027)
  • Table 236. Mobile Ad Spending Install Rate (Ir) , by Region USD Million (2022-2027)
  • Table 237. Mobile Ad Spending: by Method(USD Million)
  • Table 238. Mobile Ad Spending Demand Side Platform (DSP) , by Region USD Million (2022-2027)
  • Table 239. Mobile Ad Spending Real-Time Bidding (RTB) , by Region USD Million (2022-2027)
  • Table 240. Mobile Ad Spending Ad Exchange , by Region USD Million (2022-2027)
  • Table 241. Mobile Ad Spending Ad Network , by Region USD Million (2022-2027)
  • Table 242. Mobile Ad Spending Agency Trading Desk (ATD) , by Region USD Million (2022-2027)
  • Table 243. Mobile Ad Spending: by Promotions based(USD Million)
  • Table 244. Mobile Ad Spending Self-Service , by Region USD Million (2022-2027)
  • Table 245. Mobile Ad Spending Managed Service , by Region USD Million (2022-2027)
  • Table 246. Mobile Ad Spending Programmatic , by Region USD Million (2022-2027)
  • Table 247. South America Mobile Ad Spending, by Country USD Million (2022-2027)
  • Table 248. South America Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 249. South America Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 250. South America Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 251. South America Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 252. South America Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 253. South America Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 254. Brazil Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 255. Brazil Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 256. Brazil Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 257. Brazil Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 258. Brazil Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 259. Brazil Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 260. Argentina Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 261. Argentina Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 262. Argentina Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 263. Argentina Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 264. Argentina Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 265. Argentina Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 266. Rest of South America Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 267. Rest of South America Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 268. Rest of South America Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 269. Rest of South America Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 270. Rest of South America Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 271. Rest of South America Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 272. Asia Pacific Mobile Ad Spending, by Country USD Million (2022-2027)
  • Table 273. Asia Pacific Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 274. Asia Pacific Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 275. Asia Pacific Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 276. Asia Pacific Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 277. Asia Pacific Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 278. Asia Pacific Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 279. China Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 280. China Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 281. China Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 282. China Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 283. China Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 284. China Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 285. Japan Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 286. Japan Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 287. Japan Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 288. Japan Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 289. Japan Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 290. Japan Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 291. India Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 292. India Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 293. India Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 294. India Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 295. India Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 296. India Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 297. South Korea Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 298. South Korea Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 299. South Korea Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 300. South Korea Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 301. South Korea Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 302. South Korea Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 303. Australia Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 304. Australia Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 305. Australia Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 306. Australia Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 307. Australia Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 308. Australia Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 309. Rest of Asia-Pacific Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 310. Rest of Asia-Pacific Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 311. Rest of Asia-Pacific Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 312. Rest of Asia-Pacific Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 313. Rest of Asia-Pacific Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 314. Rest of Asia-Pacific Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 315. Europe Mobile Ad Spending, by Country USD Million (2022-2027)
  • Table 316. Europe Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 317. Europe Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 318. Europe Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 319. Europe Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 320. Europe Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 321. Europe Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 322. Germany Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 323. Germany Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 324. Germany Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 325. Germany Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 326. Germany Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 327. Germany Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 328. France Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 329. France Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 330. France Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 331. France Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 332. France Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 333. France Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 334. Italy Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 335. Italy Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 336. Italy Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 337. Italy Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 338. Italy Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 339. Italy Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 340. United Kingdom Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 341. United Kingdom Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 342. United Kingdom Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 343. United Kingdom Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 344. United Kingdom Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 345. United Kingdom Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 346. Netherlands Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 347. Netherlands Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 348. Netherlands Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 349. Netherlands Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 350. Netherlands Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 351. Netherlands Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 352. Rest of Europe Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 353. Rest of Europe Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 354. Rest of Europe Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 355. Rest of Europe Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 356. Rest of Europe Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 357. Rest of Europe Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 358. MEA Mobile Ad Spending, by Country USD Million (2022-2027)
  • Table 359. MEA Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 360. MEA Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 361. MEA Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 362. MEA Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 363. MEA Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 364. MEA Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 365. Middle East Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 366. Middle East Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 367. Middle East Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 368. Middle East Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 369. Middle East Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 370. Middle East Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 371. Africa Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 372. Africa Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 373. Africa Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 374. Africa Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 375. Africa Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 376. Africa Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 377. North America Mobile Ad Spending, by Country USD Million (2022-2027)
  • Table 378. North America Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 379. North America Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 380. North America Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 381. North America Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 382. North America Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 383. North America Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 384. United States Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 385. United States Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 386. United States Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 387. United States Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 388. United States Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 389. United States Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 390. Canada Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 391. Canada Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 392. Canada Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 393. Canada Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 394. Canada Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 395. Canada Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 396. Mexico Mobile Ad Spending, by Type USD Million (2022-2027)
  • Table 397. Mexico Mobile Ad Spending, by Application USD Million (2022-2027)
  • Table 398. Mexico Mobile Ad Spending, by Platforms USD Million (2022-2027)
  • Table 399. Mexico Mobile Ad Spending, by Currency Terminology USD Million (2022-2027)
  • Table 400. Mexico Mobile Ad Spending, by Method USD Million (2022-2027)
  • Table 401. Mexico Mobile Ad Spending, by Promotions based USD Million (2022-2027)
  • Table 402. Mobile Ad Spending: by Type(USD/Units)
  • Table 403. Research Programs/Design for This Report
  • Table 404. Key Data Information from Secondary Sources
  • Table 405. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Mobile Ad Spending: by Type USD Million (2016-2021)
  • Figure 5. Global Mobile Ad Spending: by Application USD Million (2016-2021)
  • Figure 6. Global Mobile Ad Spending: by Platforms USD Million (2016-2021)
  • Figure 7. Global Mobile Ad Spending: by Currency Terminology USD Million (2016-2021)
  • Figure 8. Global Mobile Ad Spending: by Method USD Million (2016-2021)
  • Figure 9. Global Mobile Ad Spending: by Promotions based USD Million (2016-2021)
  • Figure 10. South America Mobile Ad Spending Share (%), by Country
  • Figure 11. Asia Pacific Mobile Ad Spending Share (%), by Country
  • Figure 12. Europe Mobile Ad Spending Share (%), by Country
  • Figure 13. MEA Mobile Ad Spending Share (%), by Country
  • Figure 14. North America Mobile Ad Spending Share (%), by Country
  • Figure 15. Global Mobile Ad Spending: by Type USD/Units (2016-2021)
  • Figure 16. Global Mobile Ad Spending share by Players 2021 (%)
  • Figure 17. Global Mobile Ad Spending share by Players (Top 3) 2021(%)
  • Figure 18. Global Mobile Ad Spending share by Players (Top 5) 2021(%)
  • Figure 19. BCG Matrix for key Companies
  • Figure 20. Google (United States) Revenue, Net Income and Gross profit
  • Figure 21. Google (United States) Revenue: by Geography 2021
  • Figure 22. Amazon (United States) Revenue, Net Income and Gross profit
  • Figure 23. Amazon (United States) Revenue: by Geography 2021
  • Figure 24. Remerge (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 25. Remerge (United Kingdom) Revenue: by Geography 2021
  • Figure 26. Myappfree (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 27. Myappfree (United Kingdom) Revenue: by Geography 2021
  • Figure 28. Appsflyer (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 29. Appsflyer (United Kingdom) Revenue: by Geography 2021
  • Figure 30. Liftoff (Japan) Revenue, Net Income and Gross profit
  • Figure 31. Liftoff (Japan) Revenue: by Geography 2021
  • Figure 32. Vungle (United States) Revenue, Net Income and Gross profit
  • Figure 33. Vungle (United States) Revenue: by Geography 2021
  • Figure 34. Kevel (United States) Revenue, Net Income and Gross profit
  • Figure 35. Kevel (United States) Revenue: by Geography 2021
  • Figure 36. Comcast Corp. (United States) Revenue, Net Income and Gross profit
  • Figure 37. Comcast Corp. (United States) Revenue: by Geography 2021
  • Figure 38. At&T (United States) Revenue, Net Income and Gross profit
  • Figure 39. At&T (United States) Revenue: by Geography 2021
  • Figure 40. Zoomd (United States) Revenue, Net Income and Gross profit
  • Figure 41. Zoomd (United States) Revenue: by Geography 2021
  • Figure 42. Adikteev (France) Revenue, Net Income and Gross profit
  • Figure 43. Adikteev (France) Revenue: by Geography 2021
  • Figure 44. Adex (United States) Revenue, Net Income and Gross profit
  • Figure 45. Adex (United States) Revenue: by Geography 2021
  • Figure 46. Affle's Maas (United States) Revenue, Net Income and Gross profit
  • Figure 47. Affle's Maas (United States) Revenue: by Geography 2021
  • Figure 48. Global Mobile Ad Spending: by Type USD Million (2022-2027)
  • Figure 49. Global Mobile Ad Spending: by Application USD Million (2022-2027)
  • Figure 50. Global Mobile Ad Spending: by Platforms USD Million (2022-2027)
  • Figure 51. Global Mobile Ad Spending: by Currency Terminology USD Million (2022-2027)
  • Figure 52. Global Mobile Ad Spending: by Method USD Million (2022-2027)
  • Figure 53. Global Mobile Ad Spending: by Promotions based USD Million (2022-2027)
  • Figure 54. South America Mobile Ad Spending Share (%), by Country
  • Figure 55. Asia Pacific Mobile Ad Spending Share (%), by Country
  • Figure 56. Europe Mobile Ad Spending Share (%), by Country
  • Figure 57. MEA Mobile Ad Spending Share (%), by Country
  • Figure 58. North America Mobile Ad Spending Share (%), by Country
  • Figure 59. Global Mobile Ad Spending: by Type USD/Units (2022-2027)
List of companies from research coverage that are profiled in the study
  • Google (United States)
  • Amazon (United States)
  • Remerge (United Kingdom)
  • Myappfree (United Kingdom)
  • Appsflyer (United Kingdom)
  • Liftoff (Japan)
  • Vungle (United States)
  • Kevel (United States)
  • Comcast Corp. (United States)
  • At&T (United States)
  • Zoomd (United States)
  • Adikteev (France)
  • Adex (United States)
  • Affle's Maas (United States)
Additional players considered in the study are as follows:
Golden Goose - Mobile Ad Network (Italy) , Pubmatic - The Future Of Programmatic (United States) , Procter & Gamble Co. (United States) , Jampp (United Kingdom)
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Sep 2022 228 Pages 57 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Mobile Ad Spending Quantitative research analysis
Global Mobile Ad Spending Qualitative Industry Analysis
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