About Card Personalization Equipment
A card personalization equipment can produce an individually specific card instead of a generic card. The cards are personalized according to the individual's needs or customer requirements. Different personalization processes and technologies are used such as laser engraving and high-end printing systems. Card personalization equipment includes laser engraving equipment, high-end printer systems, and lamination or embossing equipment used for printing and personalization of plastic cards, including ID cards and payment cards such as debit and credit cards. Also, the increasing focus of brands to offer a highly customized experience to their customers and the rising use of payment cards drive the growth of the United States card personalization equipment market.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Analyst at AMA Research estimates that Germany Manufacturers will contribute the maximum growth to Global Card Personalization Equipment market throughout the forecasted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
NBS Technologies Inc. (United States), Entrust Corporation (United States), IdentiSys Inc. (United States), Mühlbauer Group (Germany), Atlantic Zeiser GmbH (Germany), Ruhlamat GmbH (Germany), Emperor Technology Co., Ltd. (China), Matica Technologies AG (Germany), Otto Künnecke GmbH (Germany) and MF Group S.r.l. (Italy) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are HID Global Corporation (United States), Evolis (France), SMART (Singapore) and Ulian Equipment (China).
Segmentation Overview
AMA Research has segmented the market of Global Card Personalization Equipment market by Type (Small-Volume, Mid-Volume and High-Volume), Application (Financial, Government, Healthcare, Commercial and Others) and Region.
On the basis of geography, the market of Card Personalization Equipment has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology, the sub-segment i.e. Thermal Printing will boost the Card Personalization Equipment market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Direct Sales will boost the Card Personalization Equipment market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Card Personalization Equipment Market Dynamics:
Attributes | Details |
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Growth Drivers | - High Use of Payment Cards, Strong Supporting Infrastructure for Payment Cards, And Stringent and Reliable Regulatory Framework
- Advanced Customer Expectations, New Security Threats, and Cost Pressure
- Adoption of Cashless Payment Channels
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Influencing Trends | - Print-On-Demand Technologies for Customized Cards
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Restraints | - High Cost of Sales and Marketing and High Risk Of Technology Obsolescence
- Data Security Concerns Owing To Involvement of Third Party Vendors
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Road Blocks / Challenges | - Increasing Stringency in Regulatory Framework and Manufacturing Standards
- High Complexity of the Products, Require Immense Engineering and Product Development Capabilities
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Gaps & Opportunities | - Rising Competition and Increasing Demand from Buyers for Advanced Solutions
- Growing Wireless Technologies and Enhanced Security Features
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Market Leaders and their expansionary development strategies
On January 09, 2019, Coesia Group has completed the acquisition of Atlantic Zeiser’s card personalization and packaging divisions, to focus on opportunities in digital in-line printing.
In April 2018, Atlantic Zeiser, a global solutions provider of dedicated personalization and coding systems, has released the new CARDLINE VERSA Color system. The CARDLINE VERSA Color features four-color drop-on-demand (DoD) printing and UV coating capabilities and is based on the field-proven CARDLINE VERSA.
Key Target Audience
Card Personalization Equipment Manufacturers, Parts and Accessories Suppliers, Distributors/Traders/Wholesalers/Retailers, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.