About False Lashes
False eyelashes are a kind of beauty product used to increase the length and volume of the eyelashes. False or fake eyelashes are made using small synthetic or human hairs. False eyelashes are usually used by people who have thin or very short eyelashes, in order to improve the look. With an aim to enhance the look and offer maximum benefit, manufacturers are offering false eyelashes that are easy to apply without using any separate glue to stick it. Although offering a better look, false eyelashes can sometimes cause an allergic reaction or eye infection if not applied or used properly. To create a unique look, false eyelashes of various styles, colors, fibers and sizes are also being produced.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.1% |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global False Lashes market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Revlon, Inc. (United States), Ulta Beauty, Inc. (United States), Ardell Lashes & Beauty (United States), ESQIDO (Canada), KISS Products, Inc. (United States), M∙A∙C Cosmetics (United States), Huda Beauty FZ-LLC (UAE), PAC Cosmetics (India), House of Lashes (United States) and Parfums de Coeur, Ltd. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are L’Oréal S.A. (France), Lilly Lashes (United States), Velour (United States), Beauty Box LLP (India), Kosé Corporation (Japan), Shu Uemura Cosmetics, Inc. (Japan), Provoc (Lebanon) and Miss Claire Cosmetics (Poland).
Segmentation Overview
AMA Research has segmented the market of Global False Lashes market by Type (Full Lashes, Half Strips, Individual Lashes and Others) and Region.
On the basis of geography, the market of False Lashes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Raw Material, the sub-segment i.e. Synthetic Hair will boost the False Lashes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology, the sub-segment i.e. Hand-Made will boost the False Lashes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online (E-commerce, Companies Websites) will boost the False Lashes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
False eyelashes are also becoming popular among the people who have lost hair due to the illness. With increasing use, manufacturers are also focusing on producing false eyelashes using synthetic hair as a raw material as it is less expensive.
Market Growth Drivers:
Growing awareness of evolving beauty trends and the availability of new and more effective products in countries like India, China, South Korea, and the Philippines will drive the false eyelashes market., Growing Demand for Customized and Innovative Eyelashes and Celebrity Endorsements
Challenges:
Rise in Awareness about Synthetic and Harmful Chemical-based Eye Lashes
Restraints:
Serious Eye Problems, Allergic Reactions, and Sore Eyes and Change in Consumer Preferences with Latest Trends
Opportunities:
High Internet Penetration and Use of Social Media, Technological advancements in Eyelashes like Smart Eyelashes as a Switch, LED Eyelashes and Growing Awareness of Online Shopping through E-commerce Platforms
Market Leaders and their expansionary development strategies
On September 5, 2023, Edgewell Personal Care, known for brands like Schick and Wet Ones, acquired Billie, a direct-to-consumer shave and beauty company popular for its vegan false lashes. This move aims to expand Edgewell's beauty portfolio and cater to the growing demand for clean and sustainable products.
In September 2023, Ardell Beauty, a renowned false lashes brand, introduced "Magnetic Luxe Lashes," an innovative magnetic lash system for easier application and removal. This caters to the increasing demand for convenient and user-friendly beauty solutions.
Key Target Audience
False Eyelashes Manufacturers, Raw Material Supplier, Beauty & Fashion Brands, Traders, Exporters, and Importers and Industrial Bodies & Associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.