What is Guarana Market?
Guarana is a climbing plant in the family Sapindaceae. It is native to the Amazon basin and especially common in Brazil. It consists of large leaves and cluster of flowers. These flowers are best known for the seeds from its fruit which are the size of coffee beans. The seeds contain twice the concentration of caffeine found in coffee seeds and it is an effective stimulant. The colour of the fruit ranges from brown to red which contains black seeds that are partly covered by white arils. Moreover, Guarana plays an important role in Tupi and Guarani culture. They make an herbal tea by shelling, washing and drying the seeds.
The market study is being classified, by Application (Food & Beverages, Cosmetics, Pharmaceutical and Others) and major geographies with country level break-up.
Ambev (Brazil), Duas Rodas Industrial (Brazil), Herboflora (Brazil), Prover Brasil for Export (Brazil), The Green Labs (United States), Vitaspice (Brazil), Nutra Green Biotechnology Co., Ltd. (China), Natural Amazon Herbs Producao De Extratos Ltd. (Brazil) and AR De Sousa Ribeiro (Brazil) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Brazil Vendors will contribute to the maximum growth of Global Guarana market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Guarana market by Type, Application and Region.
On the basis of geography, the market of Guarana has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Benefits Such as Weight Loss, Relieve in Chronic Diarrhea
- Increasing Demand Due to its Utilization as a Caffeine Alternative Over Coffee Beans
Market Trend
- Increasing Health Awareness and Health Consumption of Healthy Foods
Restraints
- Side Effects Such as Insomnia, Stomach Irritation, Nausea and Vomiting
Opportunities
- Decrease in Consumption of Carbonated Drinks has Supplemented Growth for Guarana-Based Energy Drinks.
- Growing Demand of Organic Ingredients
Challenges
- Lack of Awareness Among the Consumers
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others