What is Fitness Supplements Market?
Fitness supplements are taken to maintain a healthy and healthy lifestyle. These fitness supplements are especially taken by athletes. High disposable income is a factor that plays an important role in growing the fitness supplement market. The fitness supplements contain proteins, vitamins, which are taken for various purposes. Urbanization and the increased consumption of junk food, especially among teenagers, has led to an increase in obesity, which increases the demand for fitness supplements. The trend in the gym is increasing, which is the most important factor and driving sales of these fitness supplements. These fitness supplements have also been promoted by various social networking sites, increasing the number of consumers. With the increase in activities such as aerobics, dancing, yoga, women's awareness of staying strong and beautiful is increasing, which can boost the entire fitness supplement market.
The market study is being classified by Type (Protein Power, Creatine and Glutamine, Carbohydrates and Other), by Application (Performance Enhancement, Weight Loss, Energy Boosting and Others) and major geographies with country level break-up.
Glanbia Plc (Ireland), NBTY (United States), Transparent Labs (United States), Abbott Laboratories (United States), GlaxoSmithKline(GSK) (United Kingdom), Suppleform (United Kingdom), ABH Pharma Inc. (United States), Quest Nutrition (United States), CytoSport Inc. (United States), AMCO Proteins (United States), MusclePharm Corp (United States), NOW Foods (United States), Iovate Health Sciences International Inc. (Canada) and Red Bull (Austria) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Monster Beverage (United States), Glanbia Group (United States), GNC Holdings (United States), Makers Nutrition, LLC (United States) and Vitaco Health (New Zealand).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing service, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Fitness Supplements market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Fitness Supplements market by Type, Application and Region.
On the basis of geography, the market of Fitness Supplements has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Changing Lifestyles
- Increasing Health Concerns
- Increasing Health Awareness
- Growing Self-Medication Behavior Among Consumers
- Increasing Awareness Regarding Health and Nutrition
Market Trend
- Increasing Adoption of Fitness Supplements by the Geriatric Population
- Rapid Surge in Demand for Fitness Supplement Products
- Setup of Brand Awareness Campaign and Marketing Strategies by Leading Manufacturers
Restraints
- High Cost of the Fitness Supplements
Opportunities
- Growing E-Commerce Industry is leading to Ease of Buying the Product
- Rise In the Research and Development Activities
Challenges
- Security Threats May Hinder the Growth of the Market
Key Target Audience
Manufacturers of Fitness Supplements, Suppliers and Distributors of Fitness Supplements, New Entrants/Investors, Analysts and Strategic Business Planners, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Users