M-Commerce Market Scope
M-commerce is the buying and selling of goods as well as services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce allows users to access online shopping platforms without needing to use a desktop PC. Examples of m-commerce include mobile banking, in-app purchasing, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Research Analyst at AMA estimates that United States and United Kingdom Players will contribute to the maximum growth of Global M-Commerce market throughout the predicted period.
Ericsson (Sweden), Gemalto (Netherlands), Google Inc. (United States), IBM Corp. (United States), Mastercard Inc. (United States), Mopay AG (acquired by Boku, Inc) (Germany), Oxygen8 (United Kingdom), Paypal (United States), SAP SE (Germany) and Visa Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are 2C2P (Singapore), Credorax (Malta), Cybertonica (United Kingdom), Upstream Systems (United Kingdom), Branding Brand (United States), Kelkoo (United Kingdom) and Depop (United Kingdom).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global M-Commerce market and Region with country level break-up.
On the basis of geography, the market of M-Commerce has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On 16 Sept. 2019, MTN and Ericsson have extended their Mobile Money partnership by launching an open API platform in Ghana to give entrepreneurs an opportunity to develop revenue-generating applications. MTN Mobile Money is the most widely used mobile money platform in Ghana. As part of the new agreement, MTN will grant access to third parties to its Mobile Money Access Programming Interface (API) powered by Ericsson Wallet Platform.
Market Trend
- Virtual Reality and Augmented Reality Have Been Popular Buzzwords
- Shopping via Mobile Apps
- Growing Social Commerce
- Intelligent Site Search
Market Drivers
- Increasing Penetration Rate of Smart Devices
- Rising Convergence Between offline & Online Activities
- The Increasing Number of Smartphone Users Worldwide
Opportunities
- An Opportunity to Learn & Optimize the Product
- Utilization of Device Specific Capabilities
Restraints
- Dearth of Mobile Friendly Websites May Hamper the Growth of the Market
Challenges
- Slow Internet Speed in Developing Countries
Key Target Audience
M-Commerce Companies, Smartphone Manufacturers, Potential Technology Investors, Regulatory & Government Bodies, End Users and Others