Movie Merchandise Market Scope
Movie Merchandise is a practice which contributes to the promotion/marketing of movie to sale. The merchandise industry contains merchandise manufacturers purchasing a license from the maker of the movie. The movie merchandise used tools such as Apparel, Home decor, Toys, Accessories and Others.
According to AMA, the Global Movie Merchandise market is expected to see growth rate of 5.6%
Global movie Merchandise market was showing Oligopoly due to the presence of already established players. However to gain market share in upcoming year manufacturers have shifted their preferences towards up progression advanced product launches, designing, scheduling, developing, branding, and escalating current features. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Movie Merchandise market throughout the predicted period.
Sony Pictures (United States), Paramount Pictures (United States), Warner Bros (United States), Huayi Brothers (China), Enlight Media (China), Lionsgate Films (Canada), NBC Universal (United States), Nickelodeon (United States), TOEI COMPANY (Japan), Alpha Group (Russia) and The Walt Disney Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Twentieth Century Fox (United States) and Toho Company (Japan).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Movie Merchandise market by Type (Apparel, Home decor, Toys, Video Games, Accessories and Others), by Application (Men, Women and Youth) and Region with country level break-up.
On the basis of geography, the market of Movie Merchandise has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 15th June 2018, AT&T Inc. has acquired global media and entertainment leader Time Warner Inc. for strengthen direct-to-consumer distribution. It offered high-quality, mobile-first entertainment experience to consumers.
Market Trend
- Rising Popularity of Online Retailing
- Increasing Attraction towards Advanced Digital Games
Market Drivers
- Up Surging Demand of E-Commerce Platform
- Most of the Time Entertaining Industries are capitalizing on Merchandise Sale
Opportunities
- Development in Advance Technology
- Fueling Demand of licensing Agents in Untapped Market
Restraints
- Lack of Inclination in Rural Areas
- High Budget Needed for Promotional Activities
Challenges
- Uncertain Financial Conditions
Key Target Audience
Movie Promotional Product Manufactures, Suppliers, Movies Merchandise Research Agency, Government and Private Research Organization and Others