About Educational Toys
Educational Toys also known as instructive toys; are intended to educate the children using various toys. These toys stimulate the learning processes in children. These toys are used to help kids to develop their knowledge to increase their skills such as problem-solving, creativity, and imagination. These toys include activity sets, construction sets, math and science kits, etc. to encourage the knowledge development of children.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Global education toys market is fragmented due to the presence of several education toys providers. The level of competition among the companies in the education toys market is intense and providers focus on developing new technologies and offering customization to the customers. During the coming years, a number of companies will also follow partnership, merger, acquisition and other strategies to sustain in this competitive market Analyst at AMA Research estimates that United States and European Vendors will contribute the maximum growth to Global Educational Toys market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Mattel, Inc. (United States), People Co., ltd (Japan), Toys “R” Us (United States), Melissa & Doug, LLC (United States), MindWare, Inc. (United States), BanBao Co., Ltd. (China), Bandai Namco Holdings Inc. (Japan), GigoToys (Taiwan), GoldLok Toys (China), Hasbro (United States), Ravensburger AG (Germany), Safari Ltd (United States), Simba Dickie Group GmbH (Germany), VTech Electronics North America (United States) and Engino.net Ltd. (Cyprus) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Giochi Preziosi S.p.A. (Italy), Learning Resources Ltd. (United States), LEGO Education (Denmark), JAKKS Pacific, Inc. (United States) and PLAYMOBIL (United States).
Segmentation Overview
AMA Research has segmented the market of Global Educational Toys market by Type (Indoor Education Toys and Outdoor Education Toys), Application (1-4 Years, 4-8 Years, 9-11 Years and Others) and Region.
On the basis of geography, the market of Educational Toys has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Toys Type, the sub-segment i.e. Academic Toys will boost the Educational Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Residential will boost the Educational Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Educational Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Availability Of New Digital & Ai Specification Educational Toys
Market Growth Drivers:
Rising Developments In The Childcare Sector and Growing Concern For Health And Education
Challenges:
Increasing Competition Between Regional Players
Restraints:
Fluctuations in Raw Material Costs Used For Making Educational Toys
Opportunities:
Increasing Development Of High-Quality Product For The Kids and Growing Adoption from Lower-Middle Class Parents
Market Leaders and their expansionary development strategies
On December 5, 2023, Spin Master, a leading toy and entertainment company, announced the acquisition of Rubik's Brand Ltd., gaining control over the iconic Rubik's Cube puzzle and its various iterations. This deal expands Spin Master's portfolio of STEM-focused toys and strengthens its presence in the puzzle category.
In October 2023, Lego launched a new set within its Duplo line, designed for toddlers and preschoolers. LEGO DUPLO Farm introduces young children to farm animals, vehicles, and everyday life scenarios, promoting imaginative play and early learning skills development.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Educational Toys Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.