Industry Background:
Household cleaners are chemicals which are used for cleaning, pest control, and to maintain hygiene. Improper household cleaning leads to number of diseases including diarrhea and buruli ulcer. Moreover, household cleaners have become an essential commodity in urban homes to prevent breeding of germs. Hence, increasing awareness regarding cleanliness is expected to boost the growth for household cleaners market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Bombril (Brazil), Colgate Palmolive (United States), McBride (United Kingdom), Unilever (Seventh Generation) (United States), Church & Dwight (United States), Henkel (Germany), Kao Corporation (Japan), SC Johnson & Son (United States), Clorox Company (United States), Procter & Gamble (United States) and Reckitt Benckiser Group (United Kingdom) |
According to AMA, the market for Household Cleaners is expected to register a CAGR of 4.6% during the forecast period to 2030. This growth is primarily driven by Growing Awareness Regarding Hygiene and Health Concerns and Rapid Urbanization, Changing Lifestyle and Rising Purchasing Power in Developing Nations.
Globally, a noticeable market trend is evident Surging R&D Investment for Development of Eco-Friendly Products
Major Vendors, such as Bombril (Brazil), Colgate Palmolive (United States), McBride (United Kingdom), Unilever (Seventh Generation) (United States), Church & Dwight (United States), Henkel (Germany), Kao Corporation (Japan), SC Johnson & Son (United States), Clorox Company (United States), Procter & Gamble (United States) and Reckitt Benckiser Group (United Kingdom), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The key manufacturers are targeting the innovations of the products with better quality, and better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking about mergers and acquisitions to maintain their presence in the market.
Key Developments in the Market:
In July 2022, Philips launched a new range of SpeedPro cordless vacuum cleaners in India, designed with the needs of an Indian household in mind.
In August 2021, Godrej Consumer Products Limited (GCPL) launched online-first brands in detergent and home care categories, including single-use laundry capsules, dishwasher tablets, and anti-mosquito bed nets.
Regulatory Insights:
According to Environmental Protection Agency (EPA), 62 chemicals found in these household cleaners are toxic and are unsafe to use. According to EPA, chemicals such as phthalates, perchloroethylene (PERC), triclosan, Quaternary ammonium compounds (QUATS), 2-Butoxyethanol, Ammonia, Chlorine, and Sodium hydroxide are commonly used in cleaners and are potential skin-irritant and can cause sore throat or asthma.
Influencing Trend:
Surging R&D Investment for Development of Eco-Friendly Products and New Product Formulations and Subsequent Launches by Top Players
Market Growth Drivers:
Growing Awareness Regarding Hygiene and Health Concerns and Rapid Urbanization, Changing Lifestyle and Rising Purchasing Power in Developing Nations
Challenges:
Adoption of Natural Home-Made Solutions by Consumers in Various Countries and Frequently Changing Environment Regulations
Restraints:
Availability of Cheaper Substitutes and Lack of Proper Hygiene and Sanitation Practices in the House in Underdeveloped Countries
Opportunities:
Changing Consumer Preferences and Introducing New Fragrances and Growing Demand for Premium Products
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Household Cleaners Market
- Analysis about New Entrants in Household Cleaners Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Household Cleaners Study Sheds Light on
The Household Cleaners Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Household Cleaners industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Household Cleaners industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.