What is Flex Banner Market?
Flex banner generally involves high quality, full-colour digital printing for hoardings and banners, mainly printed by large inject plotters as CMYK format in PVC flex medium. Flex printing utilises eco-solvent inks with injecting printing technology. It uses PVC material that contains organic compound mixtures. Because it is extremely durable and lightweight, it is very convenient to be able to print on it. Flex Banner can be considered as the material of choice in many different fields thanks to its properties. Flex banner prints are advertising works that are designed to meet the needs of experts in the field.
The market study is being classified by Type (Backlit, Frontlit and Non-lit), by Application (Office, Advertising and Other) and major geographies with country level break-up.
3M Corporation (United States), ADDICA INDUSTRIES LLP (India), Cleena Industries Pvt. Ltd. (India), Cooley Brand(United States), Haining Hongshida Industry Co., Ltd (China), LG HAUSYS (South Korea), Pioneer Flex (India), Qrexflex (India), SHANGHAI HANKER INDUSTRIAL CO., LTD (China) and Ultraflex Systems Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Apollo Poly Vinyl (India).
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that India and United States Vendors will contribute to the maximum growth of Global Flex Banner market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Flex Banner market by Type, Application and Region.
On the basis of geography, the market of Flex Banner has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- High demand for the flex banner for promotional or advertising purposes
- Increasing use of flex banner as exhibition stand printing
Market Trend
Restraints
- Lack of Customization Coupled with Availability of More Viable Alternates
Opportunities
- Increasing Adoption in Retail and Entertainment Industry
- Cost-effectiveness along with easy availability and quick deployment
- The growing awareness about banner ad design tips and tricks is generating incremental opportunities for companies in the flex banner market
Challenges
- Industry owners are anticipated to follow stringent norms and regulations for disposal of this banner
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Flex Banner Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry