Real Estate CRM Software Market Scope
Real Estate Customer Relationship Management software is a category of software that assists a broad set of applications designed to help businesses to manage customer data, customer interaction, access business information, automate sales, track leads and many other functions. This software brings about greater efficiency and helps the organization through integrated profiles. It also helps the user to get the immediate response from the customer and report about open rates, links click-through rates among the data.
According to AMA, the Global Real Estate CRM Software market is expected to see growth rate of 4.5%
Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making a partnership to adopt certain technologies and acquiring small players to finish the competition in the future Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Real Estate CRM Software market throughout the predicted period.
Pipedrive (United States), Zoho CRM (India), PlanPlus Online (United States), BoomTown (United States), KW Team Leads (Canada), Magna Computer (United States), Propertybase (United States) and Top Producer Systems (Canada) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are IXACT Contact Solutions (Canada).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Real Estate CRM Software market by Type (PC, Mobile and Cloud) and Region with country level break-up.
On the basis of geography, the market of Real Estate CRM Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In January 2019, Propertybase, a leading real estate technology company provides cloud based real estate customer relationship management and marketing software, announced acquisition of BoldLeads, industry-pioneers of buyer/seller lead generation. With this Propertybase now offers the most complete lead-to-close platform on the market that simplifies the business of real estate.
Market Trend
- Rapid Technological advancement in software
- Increasing Popularity of Mobile CRM
Market Drivers
- Increasing Demand For Smart Technological Solutions In The Real Estate Sector
- Increasing Demand For Enterprise Applications To Manage Projects
- Growing Need To Manage Documents And Ensure Security Of Sensitive Information
- Popularity Of Asset & Property Management Solutions
Opportunities
- Increment in Use of Web-Based Interface
Restraints
- Complications in Cloud Integration
- Security threats like data hacking, related to cloud-based CRM software
Challenges
- Integration Of Property Management Solutions With Legacy Systems
- Lack Of Technical Skills
Key Target Audience
Property Management Software Providers, Facility Management Solution Providers, Property Managers, Integration Service Providers, Governments, Architects, Engineers, And Contractors, Consultancy Firms And Advisory Firms, Regulatory Agencies and Technology Consultants