About False Eyelashes
False eyelashes can provide additional length to frame and draw attention to the eyes. The adoption of trends by consumers is driving the false eyelashes market. Due to improved technology, a large volume of false eyelashes is being manufactured to meet the increasing consumer demands, which is a positive factor for the market growth. The false Eyelashes market is expected to grow in the future due to an increasing working population and rising consciousness about their professional appearance.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.3% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global False Eyelashes market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Ardell International, Inc (United States), KISS Products, Inc. (United States), L’Oréal S.A. (France), Esqido (Canada), Huda Beauty FZ-LLC (United Arab Emirates), PAC Cosmetics (India), House of Lashes (United States), Parfums de Coeur, Ltd. (United States), Kosé Corporation (Japan), Lilly Lashes (United States), Velour (United States) and Beauty Box LLP (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Provoc (Lebanon) and Miss Claire Cosmetics (Poland).
Segmentation Overview
AMA Research has segmented the market of Global False Eyelashes market by Type (Strip Lashes, Individual Flare lashes and Individual Single Lashes) and Region.
On the basis of geography, the market of False Eyelashes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Raw Material, the sub-segment i.e. Synthetic Hair will boost the False Eyelashes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Store-Based (Hypermarkets and Supermarkets, Specialty Stores and Others) will boost the False Eyelashes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Production, the sub-segment i.e. Machine-Made will boost the False Eyelashes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand For Customized & Personalized Eye Makeup Products and Rapid Shopping Through E-Commerce And More Availability Of Branded Products At Higher Discounts Globally
Market Growth Drivers:
Growing Demand For Luxury Eye-Makeup and Improved Technology Encouraging Various Inclusion Of Raw Materials
Challenges:
Rise In Awareness Of Synthetic Harmful Chemical Material Based Eye-Lashes and Environmental Impact
Restraints:
Rapid Change In Fashion Trends and Nature Of Product- Limited Period Of Time & Use
Opportunities:
Increase In Working Women Population in Developing Countries and Rising Consumer Awareness Related To Fashion Through Social Media
Market Leaders and their expansionary development strategies
In August 2023, these two leading false eyelash brands merged under the umbrella of Coty Inc., creating a powerhouse in the beauty industry. This move aims to capitalize on the growing demand for false eyelashes and expand their market reach.
In September 2023, popular influencer Huda Kattan launched her "Faux Filter Lash Lift" mascara, promising natural lash extension results without falsies. This product caters to the growing demand for mascara alternatives.
Key Target Audience
False Eyelashes Manufacturers, Raw Material Suppliers and Distributors, Retailers, Supermarkets, and Hypermarkets and Traders, Exporters, and Importers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.