Industry Background:
Affiliate tracking is the process of managing and tracking marketing activities, frequently through the use of special software and different plugins installed in affiliate websites. It is mostly used by businesses that own affiliate networks in order to manage its affiliates and gain insight into the performance of each affiliate and the network as a whole. This software is to allow the owner of affiliate networks to track the performance of their affiliates in order to measure which ones are driving traffic and revenue and to be able to give proper compensation. There are various aspects of affiliate tracking including CPC (Cost per click), CPA (Cost per acquisition), CPM (Cost per impression), CPS (Cost per sale), CPI (Cost per install) and others.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | QualityUnit (Slovakia), Tipalti (United States), Offerslook (United States), Scaleo (United Kingdom), Tapfiliate (The Netherlands), Affise Technologies (Vilnius), TrackingDesk (Israel), iDevDirect (United States), Codewise (Poland) and Cellxpert (Israel) |
According to AMA, the market for Affiliate Tracking Software is expected to register a CAGR of 11.06% during the forecast period to 2030. This growth is primarily driven by Increasing Demand Due To Easy Account Management and High Adoption Due To Features Such That in Depth Reporting.
Globally, a noticeable market trend is evident Real-Time Tracking and Reporting
The Application Software sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as QualityUnit (Slovakia), Tipalti (United States), Offerslook (United States), Scaleo (United Kingdom), Tapfiliate (The Netherlands), Affise Technologies (Vilnius), TrackingDesk (Israel), iDevDirect (United States), Codewise (Poland) and Cellxpert (Israel), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The companies are exploring the market in new regions by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. Key players are exploring new geographies through expansions and acquisitions across the globe to avail a competitive advantage through combined synergies.
Key Developments in the Market:
On 19th March 2019, Tipalti the leading global payables automation solution has upgraded our PayPal services offering to help our customers execute PayPal payments to their suppliers even more effortlessly and enhance customers’ B2B payments experience.
On 5th March 2019, Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers has introduced a brand new Voluum subscription Entry Plan and the industry’s first marketplace for advertising offers fully integrated with ad-measurement and management functionalities
Influencing Trend:
Real-Time Tracking and Reporting and Availability of Online As Well As Offline Tracking
Market Growth Drivers:
Increasing Demand Due To Easy Account Management and High Adoption Due To Features Such That in Depth Reporting
Challenges:
Increasing Incidence of Fraud
Restraints:
Rising Concern Regarding False Advertising, Unlawful Use of Trade Names, Logos, or Brands
Opportunities:
Huge Demand in Various Business
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Affiliate Tracking Software Market
- Analysis about New Entrants in Affiliate Tracking Software Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Affiliate Tracking Software Study Sheds Light on
The Affiliate Tracking Software Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Affiliate Tracking Software industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Affiliate Tracking Software industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.