What is Sheet Mask?
Sheet mask are face-shaped sheet fabrics soaked in nutrition-packed solution called serum. It is use for skin for hydration of the skin, tone brightening, deep cleansing, and smoothing of the face. Increasing demand for natural sheet mask integrated with honey, Aloe Vera, and botanical extracts boosting the demand for a sheet mask. Market leaders are focusing on new product launch owing to changing customer preference. For instance, Nykaa launched 11 new variants of serum-soaked sheet masks for skin-soothing, pimple-zapping, glow-inducing, and others. Further, the growing preference of skin care products expected to drive the sale of sheet mask over the forecasted period.
The market study is broken down by Type (Silk Sheet Mask, Cotton Sheet Mask, Polyester Fiber Sheet Mask, Mixed Fabric Sheet Mask, Biological Fiber Sheet Mask and Other), by Application (Male and Female) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L’Oreal Paris (France), Estée Lauder Inc. (United States), Shiseido (Japan), Procter & Gamble (United States), Unilever (United Kingdom), Avon (United Kingdom), Johnson & Johnson (United States), AmorePacific (South Korea), LVMH (France) and Kose (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Mentholatum, Mary Kay, Leaders Clinic and MAGIC.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Sheet Mask market by Type, Application and Region.
On the basis of geography, the market of Sheet Mask has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Offline will boost the Sheet Mask market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
L’Oreal Paris acquired Logocos, pioneered natural cosmetic product manufacturing. This will help the company to diversify its product portfolio in natural skincare products.
Market Trend
- Increasing Demand for Natural Ingredients-Based Sheet Mask
Market Drivers
- Increasing Marketing of the Beauty Products on the Social Media Platform
- Growing Focus among Millennials and Changing Lifestyle Standards
Opportunities
- Increasing Demand for Sheet Mask
- Rising Disposable Income in Low and Middle-Income Countries
- Increasing Number of Online Distribution Channel for Beauty Products
Restraints
- Adverse Effect on Skin with Its Repeated Use
- Increasing Dominance of Local Players
Challenges
- Popularity of Homemade Facial Packs
Key Target Audience
Sheet Mask Manufacturer, Sheet Mask Traders and Distributors, Research Organizations, Forums, Alliances, and Associations related to Sheet Mask, Government Organizations, Investor Communities, Potential Investors, Analysts and Strategic Business Planners and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.