About Sex Toys
Sex toys are stimulation device that is used to enhance human sexual pleasure, also known as adult toys, dildo or vibrator. These sex toys are gaining attention in the market as people are excited about these products and investigative to use such devices for their sexual pleasure. Reportedly, these are mostly manufactured for women as compared to men. Sex toys are mostly sold at retail stores, drug stores (rare), pornographic DVD store. According to the reports, Sex toys market will experience considerable growth in the near future due to the availability of a wide range of products and also commercialization of sex, rising tendency to experiment toys is another factor that is contributing to the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Largest Market Share | 38.5% |
Unit | Value (USD Billion) |
CAGR | 20.3% |
The market is fragmented by numerous players and there is a competition between regional and international vendors which has resulted in introducing many innovative sex toys in the market. International vendors are focusing on increasing their footprints in the market. This move is making regional vendors difficult to compete against larger vendors in terms of price, quality, market reach, and financial resources. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Sex Toys market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Ansell (Australia), BMS Factory (Canada), LELO (Sweden), LUVU BRANDS (United Kingdom), Doc Johnson (United States), Adam and Eve (United States), Fun Factory (Germany), Bad Dragon (United States), Crystal Delights (United States), Lovehoney (China), OhMiBod (United States) and Tantus (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Church & Dwight, Jimmyjane, Beate Uhse, Happy Valley, Aneros and Reckitt Benckiser.
Segmentation Overview
AMA Research has segmented the market of Global Sex Toys market by Type (Vibrators, Rubber Penises, Cock Rings, Erection rings, Dildos and Others), Application (Retail Outlets, Specialty Stores and Online Stores) and Region.
On the basis of geography, the market of Sex Toys has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2023. If we see Market by End users, the sub-segment i.e. Male will boost the Sex Toys market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adult Vibrator and Massager Are Most Widely Used Sex Toys, Increasing the Chance of Designing a Variety of Sex Toys for Customers and Rebranding and Re-Positioning Of Sex Toys
Market Growth Drivers:
Growing Population of LGBT Population in the Developing Countries, Mainstream Exposure to Sex Toys and Easy Usage and Increasing Consumer Awareness for Sexual Pleasure and Tremendous Growth of E-Commerce
Challenges:
Sex Toys Are Considered a Taboo and are Prohibited In Many Countries which are Limiting the Market Growth and The Negative Impact of Sex Toys and the Availability of Counterfeit Products
Restraints:
Social Inhibitors against Sex Toys consider these Products are stereotyped and Vulgar
Opportunities:
High Exposure through the Internet and Media, Prompting Consumers to Buy Them for Completing Their Sexual Pleasures and The Advent of Wearable Technology
Market Leaders and their expansionary development strategies
In May 2023 Doc Johnson celebrated two new additions to its Signature Cocks dildo line, modeled after adult stars Small Hands and Owen Gray, with a launch party last weekend at New York's Museum of Sex.
In March , 2023, American experts from Duke University released the results of a study suggesting that the use of sex toys could result in health problems. Such products, in particular, can negatively affect the operation of the endocrine system
Key Target Audience
Sextoys manufacturers, Regional and International manufacturers, Distributors/ Suppliers/ Intermediaries, Potential Investors, Marketing and Consulting Firms, Government and Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.