About Plant-based Protein Powders
Protein powder is widely used supplement across the globe to maintain health, bodybuilding, and fill the nutrient gap. Various types of protein powders are available in the market, but plant protein plays an important role in muscle growth and recovery. Plant-based protein powders can be available in sources including single plant protein or a blend of multiple plant-based sources. Plant-based protein is derived from sources such as pea, soy, brown rice, hemp, pumpkin seeds, chia seeds, legumes, and many more.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States and Indian Vendors will contribute the maximum growth to Global Plant-based Protein Powders market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Orgain (United States), BigMuscles Nutrition (India), Fast&Up (India), Nutrabay (India), Muscleblaze (India), Boldfit (India), AMCO Proteins (United States), Ora Organic (United States), Ascent Protein (United States), YouBar (United States), SternLife (Germany), Elementa Ingredients (France) and IFF (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Plant-based Protein Powders market by Type (Pea Protein Powder, Hemp Protein Powder, Pumpkin Seed Protein Powder, Brown Rice Protein Powder, Soy Protein Powder, Sunflower Seed Protein Powder, Sacha Inchi Protein Powder, Chia Protein Powder and Blended Plant Protein Powders), Application (Bodybuilding, Weight Loss, Vitamins and Wellness) and Region.
On the basis of geography, the market of Plant-based Protein Powders has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Plant-based Protein Powders market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Chocolate will boost the Plant-based Protein Powders market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Focus by Key Manufacturers on Addition of New Flavor and Texture to Improve Formulations
Market Growth Drivers:
Increasing Number of Vegan Populations Due to Growing Awareness About Animal Cruelty and Increasing Number of Gym Going People to Maintain Weight and Bodybuilding
Challenges:
Plant-based Protein Powder Contains Heavy Metals That May Hamper the Growth
Restraints:
High Cost of Plant-based Protein Due to Availability of High-quality Ingredients
Opportunities:
Increased Focus on Health and Wellness by the Consumers and Consumption of Protein Supplements to Fill Nutrient Deficiency
Market Leaders and their expansionary development strategies
In 2020, International Flavors & Fragrances (IFF) merged with DuPont’s Nutrition & Biosciences business to expand its plant-based portfolio and target smaller consumers. The merger will give exposure to IFF to smaller companies as well as private label businesses.
In November 2023, Relsus’s launched is a significant step towards reducing dependency on protein powder imports by producing high quality products in India, and supporting local farmers, thereby boosting incomes, and creating job opportunities within India. The company’s dedication to empowering Indian and international food companies aligns with its vision to bring India and Southeast Asia to the forefront of the global plant-based food and beverage supply chains.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Plant-based Protein Powder Manufacturers, Suppliers and Distributors of Plant-based Protein Powder, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.