What is Web Performance?
Web performance is the speed in which web pages are downloaded and displayed on the user's web browser. The web browser downloading is carried out by web performance optimization to increase the speed. Quicker website download is mainly to visitor retention. This rapid web performance provides satisfaction to the user. Web performance solutions comprises of services and software’s. This solutions are mainly useful for slow internet connections and those on mobile devices. Further, web performance leads to less data travelling across the web which also lowers power consumption. Server cache, encryption and image optimization which may affect the speed of web page downloading. Thus web performance can be improved by multi-layered cache, light weight design of presentation layer components. Thus, web performance is necessary to improve the speed for mobile based solutions. Increasing e commerce industry and adoption web performance solutions by small enterprises are driving the demand for web performance solutions. Geographically, North America region is expected to grow with highest growth rate followed by Europe and Asia Pacific region. Increasing technological enhancements and developing adoption of web performance solutions in the region. In addition, well-established infrastructure with advanced technologies in the North America is mainly responsible for the growth in the region.
The market study is broken down by Type (Software and Services), by Application (Large Enterprises and Small and Medium-sized Enterprises (SMEs)) and major geographies with country level break-up.
There are various companies are operating in the market to provides Web Performance solutions. Increased demand for this solutions for rapid performance in market is impacting on the demand for web performance positive manner. Hence to grab the opportunity associated with the market, many new market players are entering to the market. The market leaders are investing on organic and non-organic strategic growth initiatives to become dominant in this industry. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM Corporation (United States), Micro Focus(United Kingdom), Dynatrace (Austria), F5 Networks, Inc. (United States), Akamai Technologies (United States), Neustar, Inc (United States), Cloudflare, Inc. (United States), Netmagic Solutions (India), ZenQ (United States), GlobalDots (Germany), SolarWinds Worldwide, LLC. (United States), Radware(Israel) and ThousandEyes, Inc. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Web Performance market by Type, Application and Region.
On the basis of geography, the market of Web Performance has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Type, the sub-segment i.e. On-Premises will boost the Web Performance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Telecom and IT will boost the Web Performance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- Increased Media& Entertainment Industry Which Drive the Demand for Images and Videos on the Websites
Market Drivers
- Growth of the Ecommerce Industry
- Augmented data security concern and Rising Developments to Prevent Cyber-Attacks
- Growing demand from IT and Telecommunication industry
Opportunities
- Increased Adoption of Web Performance Solutions in End Use Industries
Restraints
- Lack of Awareness Regarding Web Performance Solutions
Challenges
- High Investments and Deployment Costs
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Web Performance Solutions Manufacturers, Suppliers and Distributors, Government Regulatory, Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.