Industry Background:
Eye makeup is type of cosmetic which is used to make eye look attractive as well as noticeable. There are various type of product which is used for eye makeup such as Mascara, eye shadow, eye liner, eye pencil and other. Eye makeup products are available on hypermarket, supermarket and online stores. Fueling demand of waterproof makeup products as well as rising demand of natural eye products will help to boost global eye makeup market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Estée Lauder (United States), Amway (United States), L’Oréal (France), P&G (CoverGirl) (United States), Shiseido (Japan), Avon (United Kingdom), Revlon (United States), Chanel (France), LVMH (France) and HUL (Lakme) (India) |
According to AMA, the market for Eye Makeup is expected to register a CAGR of 5.59% during the forecast period to 2030. This growth is primarily driven by Increasing Concern about Appearance and Fueling Demand of Waterproof Makeup Products.
Globally, a noticeable market trend is evident Rising Demand of Natural Eye Products
The Consumer Goods sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Estée Lauder (United States), Amway (United States), L’Oréal (France), P&G (CoverGirl) (United States), Shiseido (Japan), Avon (United Kingdom), Revlon (United States), Chanel (France), LVMH (France) and HUL (Lakme) (India), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The global eye makeup market is characterized by presence of already established vendors such as Estée Lauder, Amway, L’Oréal, P&G and Shiseido. However to gain market share in upcoming year players have to accept various growth strategies and come up with innovative products such as mascaras with anti-aging serum content as well as eye makeup with protection of sun. Numerous sellers are using celebrity commendations and fashion shows to showcase new tendencies in best cosmetics and to also cover their mark
Key Developments in the Market:
In September 2023, Sephora and Pantone collaborate on a limited-edition "Color of the Year" makeup collection: Featuring various eye makeup products.
In November 2023, Morphe Brushes releases its "Limited Edition Vault Collection": Includes several eyeliner brushes for different styles and techniques.
Regulatory Insights:
EU Commission regulation no. 1223/2009 is the main European legislation governing cosmetics products in Europe. According to this regulation, a person responsible for placing cosmetic products in European market should keep Product Information File (PIF) and the product information needs to be updated regularly.
Influencing Trend:
Rising Demand of Natural Eye Products and Up Surging E Commerce Industry
Market Growth Drivers:
Increasing Concern about Appearance and Fueling Demand of Waterproof Makeup Products
Challenges:
Ethical Sourcing Of Ingredients
Restraints:
Increasing Health Concern Due To Use of Chemicals in Eye Makeup
Opportunities:
Introduction of 3D Makeup Printers and Rising Number of New Product Launch As Well As Product Innovation
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Eye Makeup Market
- Analysis about New Entrants in Eye Makeup Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Eye Makeup Study Sheds Light on
The Eye Makeup Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Eye Makeup industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Eye Makeup industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.