Global A2P SMS Market Overview:
Short Messaging Service (SMS) is one of the easiest to use and ubiquitous forms of communication, hence widely used for marketing purpose. A2P (application to person) SMS is one form of service in which automated SMS is sent from a web based application to a mobile subscriber. Many organization and businesses uses it in several technical modes to communicate with consumers, facilitating delivery time-sensitive alerts, and authenticate user of online services. A2P SMSs are preferred over other content delivery mediums as they offer multiple benefits. An SMS can reach any network globally and is centrally invoiced, hence considered to be best mode of marketing.
As per latest study released by AMA Research, the Global A2P SMS market is expected to see growth rate of 3.2%Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Billion) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Availability of technically advanced versions of SMS applications and Business for Platform providers is increasing rapidly
Market Growth Drivers:
Increasing adoption of SMS marketing in various fields and Growing necessity of customer relationship management
Challenges:
Ensuring compliance with regulations concerning about data privacy and consumer consent
Restraints:
Availability of substitutes in marketing field and Increasing illegal sim providers
Opportunities:
Continuous increment in count of mobile user and Increasing need of marketing to attain competitive edge
Competitive Landscape:
Key players are making investments in R&D sector to extend capabilities and become unique service provider and also involved in making partnership to bring the technology and the business model to operators together so as to enables operators to deploy an A2P SMS platform with no CAPEX or OPEX, where platform provider takes care not only of the technology but integration and platform maintenance and customer support as well.
Some of the key players profiled in the report are Aicent, Inc. (United States), AMD Telecom SA (Greece), Tata Communications (India), Dialogue Communications Ltd. (United Kingdom), mBlox (United States), Syniverse Technologies LLC (United States), Tanla Solutions Ltd. (India), Ogangi Corporation (United States), Angkor Data Communications Group Co., Ltd. (Cambodia) and Monty Mobile (United Kingdom). Additionally, following companies can also be profiled that are part of our coverage like Optimizer HQ (New Zealand), Silverstreet BV (The Netherlands), Wavecell Pte., Ltd. (Singapore), Symsoft AB (Sweden) and Route Mobile (India). Analyst at AMA Research see United States Players to retain maximum share of Global A2P SMS market by 2030. Considering Market by Vertical, the sub-segment i.e. BFSI will boost the A2P SMS market. Considering Market by Enterprise, the sub-segment i.e. Small & Medium Enterprise will boost the A2P SMS market. Considering Market by Component, the sub-segment i.e. Platform will boost the A2P SMS market. Considering Market by Deployment Model, the sub-segment i.e. On Premises will boost the A2P SMS market.
Latest Market Insights:
In August 2023, Route Mobile Limited, a prominent CPaaS company, established an exclusive partnership with Vodafone Idea Limited to introduce and operationalize its full suite of end-to-end A2P monetization solutions for managing all A2P SMS traffic across the VIL network. This partnership also highlights Route Mobile's global connectivity and comprehensive range of CPaaS capabilities.
In March 2023, DIDWW, a global provider of high-quality VoIP communications and SIP trunking services, extended the coverage of its A2P SMS service with support for alphanumeric sender IDs in an additional 21 European countries.
What Can be Explored with the A2P SMS Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global A2P SMS Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in A2P SMS
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global A2P SMS market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in A2P SMS market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes SMS service providers, Mobile Manufacturer, Channel partners, Industry Association, Downstream Vendors, Governments and investment communities and Research organizations and associations.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.