About Facial Toner
Facial Toner is a skincare product that is used after a cleanser and before a moisturizer or serum. It is used to balance the skin’s pH levels. When the sebum on the skin mixes with the sweat, it forms a layer called the acid mantle. This layer is slightly acidic and has a pH of 4-5.5. Changing lifestyle standards fuelled by the rising in disposable income of consumers is the major driving factor for the growth of the global facial toner market. Increasing demand from developing economies like India, China has led to significant growth of the market in the forecast period.
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Analyst at AMA Research estimates that European and United States Vendors will contribute the maximum growth to Global Facial Toner market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L’Oréal S.A. (France), Coty (United States), Unilever (United Kingdom), Beiersdorf Inc. (Germany), Kose Corporation (Japan), The Estée Lauder Companies, Inc. (United States), Johnson and Johnson (United States), Avon Products, Inc. (United Kingdom), The Procter & Gamble Company (United States), SkinCeuticals (United States), SkinMedica Inc. (United States) and Obagi (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Avène (France), EMINENCE ORGANIC SKIN CARE (United States), Colgate-Palmolive (United States), Premium cosmetics (United Kingdom) and Drunk Elephant (United States).
AMA Research has segmented the market of Global Facial Toner market by Type (Organic and Conventional), Application (Anti-Aging, Blackheads, Dark Circles and Loss of Firmness) and Region.
On the basis of geography, the market of Facial Toner has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Liquid will boost the Facial Toner market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Hypermarkets and Supermarkets will boost the Facial Toner market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the Facial Toner market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Attractive Promotional and Marketing Strategies with Celebrity Endorsements
Market Growth Drivers:
Increasing Need for Skin Care Products Owing to Changing Climatic Conditions and Rising Demand from the Working Women Population
Advanced Medical Beauty Treatments and Intense Competition among the Competitors
High Cost of Premium Skin Care Products and Side Effects of Chemical Based Cosmetics
Increasing Demand for Organic and Natural Skin Care Products and Growing Demand from the Developing Economies
Market Leaders and their expansionary development strategies
On 18th June 2020, L’Oréal has announced the signing of an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company. The brand will be integrated into L’Oréal’s Consumer Products Division.
On 1st September 2020, Dr Teal's, a leading wellness personal care brand, is continuing to extend self-care to skincare this summer with the release of its newest line of Witch Hazel Facial Toners. Providing wellness solutions that help improve your everyday life, the brand's newest collection of Witch Hazel Facial Toners are enriched with certified organic witch hazel, certified organic aloe vera, vitamin E, and natural essential oils, combined to achieve healthy skin as part of your holistic wellness journey.
Key Target AudienceFacial Toner Manufacturers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.