About Potato Chips
Potato chips are crispy chips made up of potatoes that are considered to be the most convenient food option currently available and consumed around the globe. The busy schedule in developed and developing region is inclining the consumer towards quick snacks. Potato Chip is expected to grow in the forecasted period. Developing countries are expected to drive the global Potato Chips market. The emerging trend of westernization of food consumption patterns in addition to the growing economy, rise in middle-class population and increasing urbanization and the consumption of Potato Chips in developing countries is expected to grow at a significant rate.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The growth of the organized retail sector is currently having a positive impact on the global Potato Chips market. Earlier, a number of global players use to hesitant to sell their products in emerging regions because of the lack of infrastructure, storage facilities, and appropriate knowledge about the developing markets. Rise in the number of organized retail stores, many players are investing in these markets. This is anticipated to eventually result in the augmented consumption of Potato Chips. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Potato Chips market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PepsiCo (United States), Shearer's Snacks (United States), Pringles (United States), Better Made (United States), Cape Cod (United States), Utz Quality Foods (United States), Golden Flake (United States), Mikesell's (United States) and Ballreich's (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Potato Chips market by Type (Plain, Barbecue, Sour Cream & Onion, Salt & Vinegar and Others) and Region.
On the basis of geography, the market of Potato Chips has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Potato Chips market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor , the sub-segment i.e. Plain will boost the Potato Chips market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Changing Dietary Habit and Introduction of Innovative Flavor
Market Growth Drivers:
Increase Consumption of Potato Chips
Challenges:
High Rate of Labor Turnover and Potato Chip Machine are Expensive and Lack of Machine Utilization
Restraints:
Rise in Number of Diseases Such As Obesity, Calorie Content, Less Nutrition Benefits
Opportunities:
Increasing Urbanization
Market Leaders and their expansionary development strategies
In December 2022, LaSalle Capital announced that, in partnership with Lightspring Capital I, LP, it has completed the acquisition of Great Lakes Potato Chips (“Great Lakes” or the “Company”). Great Lakes Potato Chips, headquartered in Traverse City, MI, is a leading manufacturer of highquality, kettle cooked potato chips, with unique flavors and unmatched texture.
In February 2024, Lay's has launched a new flavour of potato chips called Sweet & Spicy Honey. This flavour combines sweet and spicy tastes, which the company has named Swicy. Lay's is celebrating the month of love by introducing this unique flavour to their customers.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Potato Chips Manufacturers, Suppliers and Distributors, Organic Food Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.