About Human Hair Extension
Human hair extension are artificial hair used to increase the length of the hair or increases the volume of the hair. The rise in income levels has pushed people to spend on personal grooming and beauty products, which, in turn, is boosting the end-user confidence to invest in personal grooming, including hair extensions. Rising demand for beauty and lifestyle accessories and increased demand with social media as an enabler will act as a driver of the global human hair extension market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The human hair extension market is fragmented as the market has a number of companies that offer various products. The companies are exploring the market by expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Vendors having a strong hold in the market are Great Lengths, Balmain, Easihair pro, and SO.CAP. Original USA. Analyst at AMA Research estimates that United States and European Vendors will contribute the maximum growth to Global Human Hair Extension market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Great Lengths (Italy), Balmain (France), Easihair pro (United States), SO.CAP. Original USA (United States), Donna Bella OpCo, LLC (United States), Hair Dreams (United States), Cinderella (United States), Hairlocs (United States), Klix Hair Extension (United States) and UltraTress (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Racoon International (United Kingdom), Hair Addictionz (United States), Viva Femina (United States), Rebecca Hair Products Co., Ltd (China) and Evergreen Products Group (China).
Segmentation Overview
AMA Research has segmented the market of Global Human Hair Extension market by Type (Micro Link, Weave, Tape, Pre- Bonded/Fusion and Other), Application (Clip-in Extensions, Tape-in Extensions and Sew-in or Weave Extensions) and Region.
On the basis of geography, the market of Human Hair Extension has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Hair, the sub-segment i.e. Virgin Hair Extension will boost the Human Hair Extension market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets will boost the Human Hair Extension market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Male will boost the Human Hair Extension market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Demand due to Use as Alternative Hair Colour
Market Growth Drivers:
Increasing demand for human hair extension from women globally is the major driving factor of the global hair extension market. Women like wearing human hair extensions because the texture blends well with their own hair and it lasts longer.
Challenges:
Availability Of Cheaper Substitutes.
Restraints:
High Cost Associated with Human Hair Extension
Opportunities:
Growing Consciousness about the Appearance of Human Hair and Rising Demand from Entertainment Industry
Market Leaders and their expansionary development strategies
May 17, 2022 /PRNewswire/ -- Beauty Industry Group ("BIG"), an industry leader for hair solutions, announced today that it has acquired BELLAMI Hair ("BELLAMI"), a premium brand driving innovation in the hair extensions and haircare categories. BIG will support BELLAMI as it advances its differentiated go-to-market strategy and grows its strong consumer following to build on its current momentum. Terms of the transaction were not disclosed.
In September 2023, Sasha Colby, star of the popular series RuPaul’s Drag Race, announced the launch of her own line of hair extensions. The hair extensions are in the form of ponytails, and a part of the proceedings are set to be donated to charity.
Key Target Audience
Hair Extension Manufactures, Hair Extension Suppliers, Hair Extension Distributors, Government Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.