Industry Background:
Tampons are less sensation and offer extra comfort to women as compared to other products, thus improving consumer experience, which is prompting more women to select tampons. Tampons, like pads, are products used to absorb the menstrual flow. Tampons are made of soft cotton compelled together to form a cylinder-like shape that tampon absorbs the menstrual flow, or blood, before it has a chance to leave the body. Tampons come in all different sizes and absorbencies and can be purchased at most convenience stores or supermarkets.This growth is primarily driven by Rising Awareness about Health among Women and Rise In Usage of Different Feminine Hygiene Products.
Globally, a noticeable market trend is evident Increasing Standard of Living in Developing Countries. Major Vendors, such as Bodywise (UK) Ltd (United Kingdom), Johnson & Johnson (United States), Procter and Gamble Co. (United States), Svenska Cellulosa Aktiebolaget (SCA) (Sweden), Lil-Lets UK Limited (United Kingdom), Corman SpA (Italy), First Quality Enterprises Inc. (United States), Edgewell Personal Care Company (United States), Kimberly-Clark Corporation (United States), Unicharm Corporation (Japan), Rossmann (Germany) and Ontex (Belgium) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Market Drivers
- Rising Awareness about Health among Women
- Rise In Usage of Different Feminine Hygiene Products
Market Trend
- Increasing Standard of Living in Developing Countries
Restraints
- Availability of Cheaper Substitutes
Opportunities
Demand for Organic, Natural and Re-Useable Tampons
Challenges
High Price Related to Tampons and Tampons contain small amounts of pesticides and chlorine
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