About Digital Video Sales
Digital video sales are the revenue generation process involved in online distribution and consumption of video content. This includes the various monetization models, including those of transactional video-on-demand (TVOD), in which users purchase or rent individual titles; electronic sell-through (EST) for permanent digital ownership, and advertising-based video-on-demand (AVOD), from which advertising revenue accrues from advertisements embedded within the content. The growth of digital video sales has been stimulated by the availability of high-speed internet, the growing adoption of connected devices, and consumers' desire for on-demand entertainment. Such an environment provides content creators and distributors, along with the platforms, great opportunities to reach audiences across the globe with multiple monetization strategies, carving out the future path for video consumption and distribution.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
AKI TECHNOLOGIES (USA), ExoClick (Andorra), Innovid (USA), MediaMath (USA), PubMatic, Inc. (USA), Seedtag Advertising, S.L. (Spain), Spot X Publications Ltd. (Australia), The Trade Desk (USA), Nexxen International Ltd (Tremor International Ltd.) (Israel), TubeMogul Inc. (USA) and Viant Technology LLC (USA) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Digital Video Sales market by , Application (Retail, IT and Telecom, Media and Entertainment, Automotive, Financial Services, Consumer Goods and Electronics and Others) and Region.
On the basis of geography, the market of Digital Video Sales has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Type, the sub-segment i.e. Desktop will boost the Digital Video Sales market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.