Sanitary Napkin - Market Scope
Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market. Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women. Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth.
Attributes | Details |
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Study Period | 2020-2032 |
Base Year | 2024 |
Unit | Value (USD Million) |
Key Companies Profiled | Procter & Gamble (P&G) (United States), Energizer Holdings (United States), Charmer (United Sttaes), Johnson & Johnson (United States), Unicharm Corporation (Japan), Kimberly-Clark Corporation (United States), Emami Ltd. (India), Mankind Pharma (India) and Edgewell Personal Care (United States) |
CAGR | % |
The India Sanitary Napkin market is characterized with the presence of both large and small players. To sustain the competition, vendors must differentiate their offerings through a clear and unique value proposition. Some vendors are focusing on partnering with other players or acquiring a regional brand to increase their share of the market. Research Analyst at AMA estimates that Global Players will contribute to the maximum growth of India Sanitary Napkin - market throughout the predicted period.
Procter & Gamble (P&G) (United States), Energizer Holdings (United States), Charmer (United Sttaes), Johnson & Johnson (United States), Unicharm Corporation (Japan), Kimberly-Clark Corporation (United States), Emami Ltd. (India), Mankind Pharma (India) and Edgewell Personal Care (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Saathi Eco Innovations India Private Limited (India), Unicare International – (India), SMILEPAD HYGIENE INDIA PRIVATE LIMITED (India), Go-Girl (FemMed, Inc.) (United States) and Saral Design Solutions Private Limited (India).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of India Sanitary Napkin - market by Type and Region with country level break-up.
On the basis of geography, the market of Sanitary Napkin - has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2024.
Market Leaders and their expansionary development strategies
In January 2024, Sofy, a prominent feminine hygiene brand by Unicharm, announced a partnership with Bollywood actress Sara Ali Khan as its brand ambassador. This collaboration aims to connect with Gen Z consumers, promoting the Sofy AntiBacteria range through new advertising campaigns.
In January 2024, Soothe HealthcareParee Sanitary Pads, a local brand, increased its premium product line by foraying into the luxury nights. The brand recognizes modern Indian women’s needs and offers a solution for young urban women who struggle to rest well during their periods.
Influencing Trend:
Shift Towards Sustainable & Biodegradable Pads
Market Growth Drivers:
Rising Awareness and Education on Menstrual Hygiene and Growing Urbanization and Changing Lifestyles
Challenges:
Lack of Proper Disposal & Waste Management
Restraints:
Environmental Concerns
Opportunities:
Expansion of Biodegradable & Eco-friendly Products and Technological Advancements & Product Innovation
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory, Research Organizations, End-Use Industries and Others