India Toy Market

Toy Comprehensive Study by Type (Soft Toys, Building Sets, Plush Toys, Games and Puzzles, Action Figures, Others), Distribution Channel (Online (Company Websites, and E-commerce Sites), Offline (Specialty Stores, Hypermarkets/Departmental Stores, General Toy Stores, and Others)), Age Group (Infants (0-12 months), Toddlers (1-3 years), Preschoolers (3-5 years), School-Age Children (5-12 years)), Material (Plastic, Fabric & Soft Material, Wooden, Metal, Others)

Toy Market by XX Submarkets | Forecast Years 2025-2032  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
India Toy Market Overview:
The toy market in India has experienced significant growth in recent years, driven by rising disposable incomes, increased urbanization, and a growing middle class. The increasing awareness among parents about the educational benefits of toys and the shift towards quality over quantity have further fueled the demand for both traditional and modern toys. With an expanding e-commerce sector, toys are more accessible to urban and rural consumers alike. The market is segmented into categories such as educational toys, electronic toys, plush toys, and outdoor toys, with a particular focus on STEM (Science, Technology, Engineering, and Mathematics) products. In addition to domestic production, India has seen a rise in imports, especially from China, as well as an increasing trend of Indian toy exports. Despite these opportunities, challenges remain, such as the prevalence of counterfeit products, safety concerns, and the lack of effective regulation. However, government initiatives like "Atmanirbhar Bharat" and "Toycathon" aim to promote indigenous toy manufacturing, boosting local production and creating a conducive environment for innovation in the industry.

AttributesDetails
Study Period2020-2032
Base Year2024
Forecast Period2025-2032
Historical Period2020-2024
UnitValue (USD Million)
Customization ScopeAvail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility

Competitive Landscape:

Some of the key players profiled in the report are Funskool India Ltd., Mattel, Hasbro, HAPPY THREADS, Lego, Playgro, Shumee Toys, Fun2Learn Toys, Chicco, Spin Master, Hamleys, Vtech Electronics, Toycra, Bino and Kidzoo. Considering Market by Distribution Channel, the sub-segment i.e. Online (Company Websites, and E-commerce Sites) will boost the Toy market. Considering Market by Age Group, the sub-segment i.e. Infants (0-12 months) will boost the Toy market. Considering Market by Material, the sub-segment i.e. Plastic will boost the Toy market.

What Can be Explored with the Toy Market Study
 Gain Market Understanding
 Identify Growth Opportunities
 Analyze and Measure the India Toy Market by Identifying Investment across various Industry Verticals
 Understand the Trends that will drive Future Changes in Toy
 Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals

Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the India Toy market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Toy market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.

Report Objectives / Segmentation Covered

By Type
  • Soft Toys
  • Building Sets
  • Plush Toys
  • Games and Puzzles
  • Action Figures
  • Others
By Distribution Channel
  • Online (Company Websites, and E-commerce Sites)
  • Offline (Specialty Stores, Hypermarkets/Departmental Stores, General Toy Stores, and Others)

By Age Group
  • Infants (0-12 months)
  • Toddlers (1-3 years)
  • Preschoolers (3-5 years)
  • School-Age Children (5-12 years)

By Material
  • Plastic
  • Fabric & Soft Material
  • Wooden
  • Metal
  • Others

By Regions
    • 1. Market Overview
      • 1.1. Introduction
      • 1.2. Scope/Objective of the Study
        • 1.2.1. Research Objective
    • 2. Executive Summary
      • 2.1. Introduction
    • 3. Market Factor Analysis
      • 3.1. Porters Five Forces
      • 3.2. Supply/Value Chain
      • 3.3. PESTEL analysis
      • 3.4. Market Entropy
      • 3.5. Patent/Trademark Analysis
    • 4. India Toy, by Type, Distribution Channel, Age Group and Material (value and volume ) (2019-2024)
      • 4.1. Introduction
      • 4.2. India Toy (Value)
        • 4.2.1. India Toy by: Type (Value)
          • 4.2.1.1. Soft Toys
          • 4.2.1.2. Building Sets
          • 4.2.1.3. Plush Toys
          • 4.2.1.4. Games and Puzzles
          • 4.2.1.5. Action Figures
          • 4.2.1.6. Others
        • 4.2.2. India Toy by: Distribution Channel (Value)
          • 4.2.2.1. Online (Company Websites, and E-commerce Sites)
          • 4.2.2.2. Offline (Specialty Stores, Hypermarkets/Departmental Stores, General Toy Stores, and Others)
        • 4.2.3. India Toy by: Age Group (Value)
          • 4.2.3.1. Infants (0-12 months)
          • 4.2.3.2. Toddlers (1-3 years)
          • 4.2.3.3. Preschoolers (3-5 years)
          • 4.2.3.4. School-Age Children (5-12 years)
        • 4.2.4. India Toy by: Material (Value)
          • 4.2.4.1. Plastic
          • 4.2.4.2. Fabric & Soft Material
          • 4.2.4.3. Wooden
          • 4.2.4.4. Metal
          • 4.2.4.5. Others
      • 4.3. India Toy (Volume)
        • 4.3.1. India Toy by: Type (Volume)
          • 4.3.1.1. Soft Toys
          • 4.3.1.2. Building Sets
          • 4.3.1.3. Plush Toys
          • 4.3.1.4. Games and Puzzles
          • 4.3.1.5. Action Figures
          • 4.3.1.6. Others
        • 4.3.2. India Toy by: Distribution Channel (Volume)
          • 4.3.2.1. Online (Company Websites, and E-commerce Sites)
          • 4.3.2.2. Offline (Specialty Stores, Hypermarkets/Departmental Stores, General Toy Stores, and Others)
        • 4.3.3. India Toy by: Age Group (Volume)
          • 4.3.3.1. Infants (0-12 months)
          • 4.3.3.2. Toddlers (1-3 years)
          • 4.3.3.3. Preschoolers (3-5 years)
          • 4.3.3.4. School-Age Children (5-12 years)
        • 4.3.4. India Toy by: Material (Volume)
          • 4.3.4.1. Plastic
          • 4.3.4.2. Fabric & Soft Material
          • 4.3.4.3. Wooden
          • 4.3.4.4. Metal
          • 4.3.4.5. Others
    • 5. Toy: Manufacturers/Players Analysis
      • 5.1. Competitive Landscape
        • 5.1.1. Market Share Analysis
          • 5.1.1.1. Top 3
          • 5.1.1.2. Top 5
      • 5.2. Peer Group Analysis (2024)
      • 5.3. BCG Matrix
      • 5.4. Company Profile
        • 5.4.1. Funskool India Ltd.
          • 5.4.1.1. Business Overview
          • 5.4.1.2. Products/Services Offerings
          • 5.4.1.3. Financial Analysis
          • 5.4.1.4. SWOT Analysis
        • 5.4.2. Mattel
          • 5.4.2.1. Business Overview
          • 5.4.2.2. Products/Services Offerings
          • 5.4.2.3. Financial Analysis
          • 5.4.2.4. SWOT Analysis
        • 5.4.3. Hasbro
          • 5.4.3.1. Business Overview
          • 5.4.3.2. Products/Services Offerings
          • 5.4.3.3. Financial Analysis
          • 5.4.3.4. SWOT Analysis
        • 5.4.4. HAPPY THREADS
          • 5.4.4.1. Business Overview
          • 5.4.4.2. Products/Services Offerings
          • 5.4.4.3. Financial Analysis
          • 5.4.4.4. SWOT Analysis
        • 5.4.5. Lego
          • 5.4.5.1. Business Overview
          • 5.4.5.2. Products/Services Offerings
          • 5.4.5.3. Financial Analysis
          • 5.4.5.4. SWOT Analysis
        • 5.4.6. Playgro
          • 5.4.6.1. Business Overview
          • 5.4.6.2. Products/Services Offerings
          • 5.4.6.3. Financial Analysis
          • 5.4.6.4. SWOT Analysis
        • 5.4.7. Shumee Toys
          • 5.4.7.1. Business Overview
          • 5.4.7.2. Products/Services Offerings
          • 5.4.7.3. Financial Analysis
          • 5.4.7.4. SWOT Analysis
        • 5.4.8. Fun2Learn Toys
          • 5.4.8.1. Business Overview
          • 5.4.8.2. Products/Services Offerings
          • 5.4.8.3. Financial Analysis
          • 5.4.8.4. SWOT Analysis
        • 5.4.9. Chicco
          • 5.4.9.1. Business Overview
          • 5.4.9.2. Products/Services Offerings
          • 5.4.9.3. Financial Analysis
          • 5.4.9.4. SWOT Analysis
        • 5.4.10. Spin Master
          • 5.4.10.1. Business Overview
          • 5.4.10.2. Products/Services Offerings
          • 5.4.10.3. Financial Analysis
          • 5.4.10.4. SWOT Analysis
        • 5.4.11. Hamleys
          • 5.4.11.1. Business Overview
          • 5.4.11.2. Products/Services Offerings
          • 5.4.11.3. Financial Analysis
          • 5.4.11.4. SWOT Analysis
        • 5.4.12. Vtech Electronics
          • 5.4.12.1. Business Overview
          • 5.4.12.2. Products/Services Offerings
          • 5.4.12.3. Financial Analysis
          • 5.4.12.4. SWOT Analysis
        • 5.4.13. Toycra
          • 5.4.13.1. Business Overview
          • 5.4.13.2. Products/Services Offerings
          • 5.4.13.3. Financial Analysis
          • 5.4.13.4. SWOT Analysis
        • 5.4.14. Bino
          • 5.4.14.1. Business Overview
          • 5.4.14.2. Products/Services Offerings
          • 5.4.14.3. Financial Analysis
          • 5.4.14.4. SWOT Analysis
        • 5.4.15. Kidzoo
          • 5.4.15.1. Business Overview
          • 5.4.15.2. Products/Services Offerings
          • 5.4.15.3. Financial Analysis
          • 5.4.15.4. SWOT Analysis
    • 6. India Toy Sale, by Type, Distribution Channel, Age Group and Material (value and volume ) (2027-2032)
      • 6.1. Introduction
      • 6.2. India Toy (Value)
        • 6.2.1. India Toy by: Type (Value)
          • 6.2.1.1. Soft Toys
          • 6.2.1.2. Building Sets
          • 6.2.1.3. Plush Toys
          • 6.2.1.4. Games and Puzzles
          • 6.2.1.5. Action Figures
          • 6.2.1.6. Others
        • 6.2.2. India Toy by: Distribution Channel (Value)
          • 6.2.2.1. Online (Company Websites, and E-commerce Sites)
          • 6.2.2.2. Offline (Specialty Stores, Hypermarkets/Departmental Stores, General Toy Stores, and Others)
        • 6.2.3. India Toy by: Age Group (Value)
          • 6.2.3.1. Infants (0-12 months)
          • 6.2.3.2. Toddlers (1-3 years)
          • 6.2.3.3. Preschoolers (3-5 years)
          • 6.2.3.4. School-Age Children (5-12 years)
        • 6.2.4. India Toy by: Material (Value)
          • 6.2.4.1. Plastic
          • 6.2.4.2. Fabric & Soft Material
          • 6.2.4.3. Wooden
          • 6.2.4.4. Metal
          • 6.2.4.5. Others
      • 6.3. India Toy (Volume)
        • 6.3.1. India Toy by: Type (Volume)
          • 6.3.1.1. Soft Toys
          • 6.3.1.2. Building Sets
          • 6.3.1.3. Plush Toys
          • 6.3.1.4. Games and Puzzles
          • 6.3.1.5. Action Figures
          • 6.3.1.6. Others
        • 6.3.2. India Toy by: Distribution Channel (Volume)
          • 6.3.2.1. Online (Company Websites, and E-commerce Sites)
          • 6.3.2.2. Offline (Specialty Stores, Hypermarkets/Departmental Stores, General Toy Stores, and Others)
        • 6.3.3. India Toy by: Age Group (Volume)
          • 6.3.3.1. Infants (0-12 months)
          • 6.3.3.2. Toddlers (1-3 years)
          • 6.3.3.3. Preschoolers (3-5 years)
          • 6.3.3.4. School-Age Children (5-12 years)
        • 6.3.4. India Toy by: Material (Volume)
          • 6.3.4.1. Plastic
          • 6.3.4.2. Fabric & Soft Material
          • 6.3.4.3. Wooden
          • 6.3.4.4. Metal
          • 6.3.4.5. Others
    • 7. Appendix
      • 7.1. Acronyms
    • 8. Methodology and Data Source
      • 8.1. Methodology/Research Approach
        • 8.1.1. Research Programs/Design
        • 8.1.2. Market Size Estimation
        • 8.1.3. Market Breakdown and Data Triangulation
      • 8.2. Data Source
        • 8.2.1. Secondary Sources
        • 8.2.2. Primary Sources
      • 8.3. Disclaimer
    List of Tables
    • Table 1. Toy: by Type(USD Million)
    • Table 2. Toy: by Distribution Channel(USD Million)
    • Table 3. Toy: by Age Group(USD Million)
    • Table 4. Toy: by Material(USD Million)
    • Table 5. Toy Sales: by Type(K Units)
    • Table 6. Toy Sales: by Distribution Channel(K Units)
    • Table 7. Toy Sales: by Age Group(K Units)
    • Table 8. Toy Sales: by Material(K Units)
    • Table 9. Company Basic Information, Sales Area and Its Competitors
    • Table 10. Company Basic Information, Sales Area and Its Competitors
    • Table 11. Company Basic Information, Sales Area and Its Competitors
    • Table 12. Company Basic Information, Sales Area and Its Competitors
    • Table 13. Company Basic Information, Sales Area and Its Competitors
    • Table 14. Company Basic Information, Sales Area and Its Competitors
    • Table 15. Company Basic Information, Sales Area and Its Competitors
    • Table 16. Company Basic Information, Sales Area and Its Competitors
    • Table 17. Company Basic Information, Sales Area and Its Competitors
    • Table 18. Company Basic Information, Sales Area and Its Competitors
    • Table 19. Company Basic Information, Sales Area and Its Competitors
    • Table 20. Company Basic Information, Sales Area and Its Competitors
    • Table 21. Company Basic Information, Sales Area and Its Competitors
    • Table 22. Company Basic Information, Sales Area and Its Competitors
    • Table 23. Company Basic Information, Sales Area and Its Competitors
    • Table 24. Toy: by Type(USD Million)
    • Table 25. Toy: by Distribution Channel(USD Million)
    • Table 26. Toy: by Age Group(USD Million)
    • Table 27. Toy: by Material(USD Million)
    • Table 28. Toy Sales: by Type(K Units)
    • Table 29. Toy Sales: by Distribution Channel(K Units)
    • Table 30. Toy Sales: by Age Group(K Units)
    • Table 31. Toy Sales: by Material(K Units)
    • Table 32. Research Programs/Design for This Report
    • Table 33. Key Data Information from Secondary Sources
    • Table 34. Key Data Information from Primary Sources
    List of Figures
    • Figure 1. Porters Five Forces
    • Figure 2. Supply/Value Chain
    • Figure 3. PESTEL analysis
    • Figure 4. India Toy: by Type USD Million (2019-2024)
    • Figure 5. India Toy: by Distribution Channel USD Million (2019-2024)
    • Figure 6. India Toy: by Age Group USD Million (2019-2024)
    • Figure 7. India Toy: by Material USD Million (2019-2024)
    • Figure 8. India Toy: by Type K Units (2019-2024)
    • Figure 9. India Toy: by Distribution Channel K Units (2019-2024)
    • Figure 10. India Toy: by Age Group K Units (2019-2024)
    • Figure 11. India Toy: by Material K Units (2019-2024)
    • Figure 12. India Toy share by Players 2024 (%)
    • Figure 13. India Toy share by Players (Top 3) 2024(%)
    • Figure 14. India Toy share by Players (Top 5) 2024(%)
    • Figure 15. BCG Matrix for key Companies
    • Figure 16. Funskool India Ltd. Revenue, Net Income and Gross profit
    • Figure 17. Funskool India Ltd. Revenue: by Geography 2024
    • Figure 18. Mattel Revenue, Net Income and Gross profit
    • Figure 19. Mattel Revenue: by Geography 2024
    • Figure 20. Hasbro Revenue, Net Income and Gross profit
    • Figure 21. Hasbro Revenue: by Geography 2024
    • Figure 22. HAPPY THREADS Revenue, Net Income and Gross profit
    • Figure 23. HAPPY THREADS Revenue: by Geography 2024
    • Figure 24. Lego Revenue, Net Income and Gross profit
    • Figure 25. Lego Revenue: by Geography 2024
    • Figure 26. Playgro Revenue, Net Income and Gross profit
    • Figure 27. Playgro Revenue: by Geography 2024
    • Figure 28. Shumee Toys Revenue, Net Income and Gross profit
    • Figure 29. Shumee Toys Revenue: by Geography 2024
    • Figure 30. Fun2Learn Toys Revenue, Net Income and Gross profit
    • Figure 31. Fun2Learn Toys Revenue: by Geography 2024
    • Figure 32. Chicco Revenue, Net Income and Gross profit
    • Figure 33. Chicco Revenue: by Geography 2024
    • Figure 34. Spin Master Revenue, Net Income and Gross profit
    • Figure 35. Spin Master Revenue: by Geography 2024
    • Figure 36. Hamleys Revenue, Net Income and Gross profit
    • Figure 37. Hamleys Revenue: by Geography 2024
    • Figure 38. Vtech Electronics Revenue, Net Income and Gross profit
    • Figure 39. Vtech Electronics Revenue: by Geography 2024
    • Figure 40. Toycra Revenue, Net Income and Gross profit
    • Figure 41. Toycra Revenue: by Geography 2024
    • Figure 42. Bino Revenue, Net Income and Gross profit
    • Figure 43. Bino Revenue: by Geography 2024
    • Figure 44. Kidzoo Revenue, Net Income and Gross profit
    • Figure 45. Kidzoo Revenue: by Geography 2024
    • Figure 46. India Toy: by Type USD Million (2027-2032)
    • Figure 47. India Toy: by Distribution Channel USD Million (2027-2032)
    • Figure 48. India Toy: by Age Group USD Million (2027-2032)
    • Figure 49. India Toy: by Material USD Million (2027-2032)
    • Figure 50. India Toy: by Type K Units (2027-2032)
    • Figure 51. India Toy: by Distribution Channel K Units (2027-2032)
    • Figure 52. India Toy: by Age Group K Units (2027-2032)
    • Figure 53. India Toy: by Material K Units (2027-2032)
    List of companies from research coverage that are profiled in the study
    • Funskool India Ltd.
    • Mattel
    • Hasbro
    • HAPPY THREADS
    • Lego
    • Playgro
    • Shumee Toys
    • Fun2Learn Toys
    • Chicco
    • Spin Master
    • Hamleys
    • Vtech Electronics
    • Toycra
    • Bino
    • Kidzoo
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    Key Highlights of Report


    Feb 2025 206 Pages 86 Tables Base Year: 2024 Coverage: 15+ Companies; 18 Countries

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    India Toy Market Quantitative research analysis
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    Frequently Asked Questions (FAQ):

    Top performing companies in the India Toy market are Funskool India Ltd., Mattel, Hasbro, HAPPY THREADS, Lego, Playgro, Shumee Toys, Fun2Learn Toys, Chicco, Spin Master, Hamleys, Vtech Electronics, Toycra, Bino and Kidzoo, to name a few.
    "" is seen as one of major influencing trends for Toy Market during projected period 2024-2032.
    Soft Toys segment in India market to hold robust market share owing to "".

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