Europe E-Commerce Apparel Market

E-Commerce Apparel Comprehensive Study by Type (Formal Wear, Casual Wear, Sportswear, Nightwear, Active Wear, Other Types), Size (Small, Medium, Large), End User (Men, Women, Kids/Children)

E-Commerce Apparel Market by XX Submarkets | Forecast Years 2024-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About E-Commerce Apparel
E-commerce apparel refers to the online buying and selling of clothing, footwear, and fashion accessories through digital platforms. This sector involves retailers, brands, and third-party marketplaces offering a wide range of fashion products to consumers via websites and mobile apps. E-commerce apparel lets customers browse, purchase, and have items delivered to their doorsteps, offering convenience and accessibility to various types and brands. The use of smartphones has increasingly grown, coupled with improved internet connectivity as well as social media marketing. Furthermore, e-commerce sites have accustomed people to having features such as virtual try-ons, personalized recommendations, and returns. Hence, the online apparel market is one of the dominant markets of the fashion industry which has given customers an efficient channel for shopping and provided brands with global reach. The advent of e-commerce in the clothing sector has really transformed how individuals purchase attire, footwear, and other accessories. From home, users can obtain an unlimited amount of apparel choices from many clothing vendors and suppliers through electronic business websites and mobile apps.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)


The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Adidas AG (Germany), Kering S. A. (France), Marks and Spencer plc (UK) (London), Inditex (Spain), Mango (Spain), Chanel (London), PVH Corp (United States), Ralph Lauren (New York), H & M Hennes & Mauritz AB (Sweden), LVMH (France), Myntra (India), Zalando SE (Germany), ASOS (London), BERSHKA (Spain) and NIYARA India (India) are some of the key players that are part of study coverage.

Segmentation Overview
AMA Research has segmented the market of Europe E-Commerce Apparel market by Type (Formal Wear, Casual Wear, Sportswear, Nightwear, Active Wear and Other Types) and Region.



On the basis of geography, the market of E-Commerce Apparel has been segmented into . If we see Market by Size, the sub-segment i.e. Small will boost the E-Commerce Apparel market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the E-Commerce Apparel market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Subscription services that deliver curated assortments of apparel and accessories on a regular basis are gaining popularity. and Augmented reality (AR) and virtual try-on technologies are transforming the online shopping experience.

Market Growth Drivers:
Online Retailers Offering Seamless Shopping Experience and Growing Consumer Inclination towards Latest Sustainable Fashion

Challenges:
High logistics and shipping costs can make online apparel shopping less affordable than in-store purchases. and Internet penetration and e-commerce adoption are lower in rural areas

Restraints:
Limited Sensory Experience

Opportunities:
Developing large-scale solar power plants to feed electricity into the national grid.

Market Leaders and their expansionary development strategies
In May 2024, Apparel Group partners a global fashion and lifestyle conglomerate with Myntra to expand Victoria’s Secret’s online presence in India. This exciting partnership expands their selection on Myntra by offering Victoria’s Secret’s entire range of popular lingerie and sleepwear, in addition to the already existing beauty selection
In October-2024, Niyara India has launched its online store, with an objective to deliver premium quality, stylish and accessible fashion to modern India. The collection offers variety of evening gowns, dresses, shirts, and trousers catering to work wear, casual wear and special events. and In September 2024, new womenswear brand Mismatchd has launched an e-commerce store offering eco-friendly garments in eclectic styles, focusing on no-waste production and low inventory.


Key Target Audience
Corporate Executives and Entrepreneurs, Research Organizations, Industry Professionals and Business Leaders, Marketing and Advertising Agencies and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Formal Wear
  • Casual Wear
  • Sportswear
  • Nightwear
  • Active Wear
  • Other Types
By Size
  • Small
  • Medium
  • Large

By End User
  • Men
  • Women
  • Kids/Children

By Regions
    • 1. Market Overview
      • 1.1. Introduction
      • 1.2. Scope/Objective of the Study
        • 1.2.1. Research Objective
    • 2. Executive Summary
      • 2.1. Introduction
    • 3. Market Dynamics
      • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Online Retailers Offering Seamless Shopping Experience
        • 3.2.2. Growing Consumer Inclination towards Latest Sustainable Fashion
      • 3.3. Market Challenges
        • 3.3.1. High logistics and shipping costs can make online apparel shopping less affordable than in-store purchases.
        • 3.3.2. Internet penetration and e-commerce adoption are lower in rural areas
      • 3.4. Market Trends
        • 3.4.1. Subscription services that deliver curated assortments of apparel and accessories on a regular basis are gaining popularity.
        • 3.4.2. Augmented reality (AR) and virtual try-on technologies are transforming the online shopping experience.
    • 4. Market Factor Analysis
      • 4.1. Porters Five Forces
      • 4.2. Supply/Value Chain
      • 4.3. PESTEL analysis
      • 4.4. Market Entropy
      • 4.5. Patent/Trademark Analysis
    • 5. Europe E-Commerce Apparel, by Type, Size and End User (value) (2018-2023)
      • 5.1. Introduction
      • 5.2. Europe E-Commerce Apparel (Value)
        • 5.2.1. Europe E-Commerce Apparel by: Type (Value)
          • 5.2.1.1. Formal Wear
          • 5.2.1.2. Casual Wear
          • 5.2.1.3. Sportswear
          • 5.2.1.4. Nightwear
          • 5.2.1.5. Active Wear
          • 5.2.1.6. Other Types
        • 5.2.2. Europe E-Commerce Apparel by: Size (Value)
          • 5.2.2.1. Small
          • 5.2.2.2. Medium
          • 5.2.2.3. Large
        • 5.2.3. Europe E-Commerce Apparel by: End User (Value)
          • 5.2.3.1. Men
          • 5.2.3.2. Women
          • 5.2.3.3. Kids/Children
    • 6. E-Commerce Apparel: Manufacturers/Players Analysis
      • 6.1. Competitive Landscape
        • 6.1.1. Market Share Analysis
          • 6.1.1.1. Top 3
          • 6.1.1.2. Top 5
      • 6.2. Peer Group Analysis (2023)
      • 6.3. BCG Matrix
      • 6.4. Company Profile
        • 6.4.1. Adidas AG (Germany)
          • 6.4.1.1. Business Overview
          • 6.4.1.2. Products/Services Offerings
          • 6.4.1.3. Financial Analysis
          • 6.4.1.4. SWOT Analysis
        • 6.4.2. Kering S. A. (France)
          • 6.4.2.1. Business Overview
          • 6.4.2.2. Products/Services Offerings
          • 6.4.2.3. Financial Analysis
          • 6.4.2.4. SWOT Analysis
        • 6.4.3. Marks and Spencer plc (UK) (London)
          • 6.4.3.1. Business Overview
          • 6.4.3.2. Products/Services Offerings
          • 6.4.3.3. Financial Analysis
          • 6.4.3.4. SWOT Analysis
        • 6.4.4. Inditex (Spain)
          • 6.4.4.1. Business Overview
          • 6.4.4.2. Products/Services Offerings
          • 6.4.4.3. Financial Analysis
          • 6.4.4.4. SWOT Analysis
        • 6.4.5. Mango (Spain)
          • 6.4.5.1. Business Overview
          • 6.4.5.2. Products/Services Offerings
          • 6.4.5.3. Financial Analysis
          • 6.4.5.4. SWOT Analysis
        • 6.4.6. Chanel (London)
          • 6.4.6.1. Business Overview
          • 6.4.6.2. Products/Services Offerings
          • 6.4.6.3. Financial Analysis
          • 6.4.6.4. SWOT Analysis
        • 6.4.7. PVH Corp (United States)
          • 6.4.7.1. Business Overview
          • 6.4.7.2. Products/Services Offerings
          • 6.4.7.3. Financial Analysis
          • 6.4.7.4. SWOT Analysis
        • 6.4.8. Ralph Lauren (New York)
          • 6.4.8.1. Business Overview
          • 6.4.8.2. Products/Services Offerings
          • 6.4.8.3. Financial Analysis
          • 6.4.8.4. SWOT Analysis
        • 6.4.9. H & M Hennes & Mauritz AB (Sweden)
          • 6.4.9.1. Business Overview
          • 6.4.9.2. Products/Services Offerings
          • 6.4.9.3. Financial Analysis
          • 6.4.9.4. SWOT Analysis
        • 6.4.10. LVMH (France)
          • 6.4.10.1. Business Overview
          • 6.4.10.2. Products/Services Offerings
          • 6.4.10.3. Financial Analysis
          • 6.4.10.4. SWOT Analysis
        • 6.4.11. Myntra (India)
          • 6.4.11.1. Business Overview
          • 6.4.11.2. Products/Services Offerings
          • 6.4.11.3. Financial Analysis
          • 6.4.11.4. SWOT Analysis
        • 6.4.12. Zalando SE (Germany)
          • 6.4.12.1. Business Overview
          • 6.4.12.2. Products/Services Offerings
          • 6.4.12.3. Financial Analysis
          • 6.4.12.4. SWOT Analysis
        • 6.4.13. ASOS (London)
          • 6.4.13.1. Business Overview
          • 6.4.13.2. Products/Services Offerings
          • 6.4.13.3. Financial Analysis
          • 6.4.13.4. SWOT Analysis
        • 6.4.14. BERSHKA (Spain)
          • 6.4.14.1. Business Overview
          • 6.4.14.2. Products/Services Offerings
          • 6.4.14.3. Financial Analysis
          • 6.4.14.4. SWOT Analysis
        • 6.4.15. NIYARA India (India)
          • 6.4.15.1. Business Overview
          • 6.4.15.2. Products/Services Offerings
          • 6.4.15.3. Financial Analysis
          • 6.4.15.4. SWOT Analysis
    • 7. Europe E-Commerce Apparel Sale, by Type, Size and End User (value) (2025-2030)
      • 7.1. Introduction
      • 7.2. Europe E-Commerce Apparel (Value)
        • 7.2.1. Europe E-Commerce Apparel by: Type (Value)
          • 7.2.1.1. Formal Wear
          • 7.2.1.2. Casual Wear
          • 7.2.1.3. Sportswear
          • 7.2.1.4. Nightwear
          • 7.2.1.5. Active Wear
          • 7.2.1.6. Other Types
        • 7.2.2. Europe E-Commerce Apparel by: Size (Value)
          • 7.2.2.1. Small
          • 7.2.2.2. Medium
          • 7.2.2.3. Large
        • 7.2.3. Europe E-Commerce Apparel by: End User (Value)
          • 7.2.3.1. Men
          • 7.2.3.2. Women
          • 7.2.3.3. Kids/Children
    • 8. Appendix
      • 8.1. Acronyms
    • 9. Methodology and Data Source
      • 9.1. Methodology/Research Approach
        • 9.1.1. Research Programs/Design
        • 9.1.2. Market Size Estimation
        • 9.1.3. Market Breakdown and Data Triangulation
      • 9.2. Data Source
        • 9.2.1. Secondary Sources
        • 9.2.2. Primary Sources
      • 9.3. Disclaimer
    List of Tables
    • Table 1. E-Commerce Apparel: by Type(USD Million)
    • Table 2. E-Commerce Apparel: by Size(USD Million)
    • Table 3. E-Commerce Apparel: by End User(USD Million)
    • Table 4. Company Basic Information, Sales Area and Its Competitors
    • Table 5. Company Basic Information, Sales Area and Its Competitors
    • Table 6. Company Basic Information, Sales Area and Its Competitors
    • Table 7. Company Basic Information, Sales Area and Its Competitors
    • Table 8. Company Basic Information, Sales Area and Its Competitors
    • Table 9. Company Basic Information, Sales Area and Its Competitors
    • Table 10. Company Basic Information, Sales Area and Its Competitors
    • Table 11. Company Basic Information, Sales Area and Its Competitors
    • Table 12. Company Basic Information, Sales Area and Its Competitors
    • Table 13. Company Basic Information, Sales Area and Its Competitors
    • Table 14. Company Basic Information, Sales Area and Its Competitors
    • Table 15. Company Basic Information, Sales Area and Its Competitors
    • Table 16. Company Basic Information, Sales Area and Its Competitors
    • Table 17. Company Basic Information, Sales Area and Its Competitors
    • Table 18. Company Basic Information, Sales Area and Its Competitors
    • Table 19. E-Commerce Apparel: by Type(USD Million)
    • Table 20. E-Commerce Apparel: by Size(USD Million)
    • Table 21. E-Commerce Apparel: by End User(USD Million)
    • Table 22. Research Programs/Design for This Report
    • Table 23. Key Data Information from Secondary Sources
    • Table 24. Key Data Information from Primary Sources
    List of Figures
    • Figure 1. Porters Five Forces
    • Figure 2. Supply/Value Chain
    • Figure 3. PESTEL analysis
    • Figure 4. Europe E-Commerce Apparel: by Type USD Million (2018-2023)
    • Figure 5. Europe E-Commerce Apparel: by Size USD Million (2018-2023)
    • Figure 6. Europe E-Commerce Apparel: by End User USD Million (2018-2023)
    • Figure 7. Europe E-Commerce Apparel share by Players 2023 (%)
    • Figure 8. Europe E-Commerce Apparel share by Players (Top 3) 2023(%)
    • Figure 9. Europe E-Commerce Apparel share by Players (Top 5) 2023(%)
    • Figure 10. BCG Matrix for key Companies
    • Figure 11. Adidas AG (Germany) Revenue, Net Income and Gross profit
    • Figure 12. Adidas AG (Germany) Revenue: by Geography 2023
    • Figure 13. Kering S. A. (France) Revenue, Net Income and Gross profit
    • Figure 14. Kering S. A. (France) Revenue: by Geography 2023
    • Figure 15. Marks and Spencer plc (UK) (London) Revenue, Net Income and Gross profit
    • Figure 16. Marks and Spencer plc (UK) (London) Revenue: by Geography 2023
    • Figure 17. Inditex (Spain) Revenue, Net Income and Gross profit
    • Figure 18. Inditex (Spain) Revenue: by Geography 2023
    • Figure 19. Mango (Spain) Revenue, Net Income and Gross profit
    • Figure 20. Mango (Spain) Revenue: by Geography 2023
    • Figure 21. Chanel (London) Revenue, Net Income and Gross profit
    • Figure 22. Chanel (London) Revenue: by Geography 2023
    • Figure 23. PVH Corp (United States) Revenue, Net Income and Gross profit
    • Figure 24. PVH Corp (United States) Revenue: by Geography 2023
    • Figure 25. Ralph Lauren (New York) Revenue, Net Income and Gross profit
    • Figure 26. Ralph Lauren (New York) Revenue: by Geography 2023
    • Figure 27. H & M Hennes & Mauritz AB (Sweden) Revenue, Net Income and Gross profit
    • Figure 28. H & M Hennes & Mauritz AB (Sweden) Revenue: by Geography 2023
    • Figure 29. LVMH (France) Revenue, Net Income and Gross profit
    • Figure 30. LVMH (France) Revenue: by Geography 2023
    • Figure 31. Myntra (India) Revenue, Net Income and Gross profit
    • Figure 32. Myntra (India) Revenue: by Geography 2023
    • Figure 33. Zalando SE (Germany) Revenue, Net Income and Gross profit
    • Figure 34. Zalando SE (Germany) Revenue: by Geography 2023
    • Figure 35. ASOS (London) Revenue, Net Income and Gross profit
    • Figure 36. ASOS (London) Revenue: by Geography 2023
    • Figure 37. BERSHKA (Spain) Revenue, Net Income and Gross profit
    • Figure 38. BERSHKA (Spain) Revenue: by Geography 2023
    • Figure 39. NIYARA India (India) Revenue, Net Income and Gross profit
    • Figure 40. NIYARA India (India) Revenue: by Geography 2023
    • Figure 41. Europe E-Commerce Apparel: by Type USD Million (2025-2030)
    • Figure 42. Europe E-Commerce Apparel: by Size USD Million (2025-2030)
    • Figure 43. Europe E-Commerce Apparel: by End User USD Million (2025-2030)
    List of companies from research coverage that are profiled in the study
    • Adidas AG (Germany)
    • Kering S. A. (France)
    • Marks and Spencer plc (UK) (London)
    • Inditex (Spain)
    • Mango (Spain)
    • Chanel (London)
    • PVH Corp (United States)
    • Ralph Lauren (New York)
    • H & M Hennes & Mauritz AB (Sweden)
    • LVMH (France)
    • Myntra (India)
    • Zalando SE (Germany)
    • ASOS (London)
    • BERSHKA (Spain)
    • NIYARA India (India)
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    Key Highlights of Report


    Dec 2024 205 Pages 76 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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    Europe E-Commerce Apparel Market Quantitative research analysis
    Europe E-Commerce Apparel Market Qualitative Industry Analysis
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    Frequently Asked Questions (FAQ):

    The standard version of the report profiles players such as Adidas AG (Germany), Kering S. A. (France), Marks and Spencer plc (UK) (London), Inditex (Spain), Mango (Spain), Chanel (London), PVH Corp (United States), Ralph Lauren (New York), H & M Hennes & Mauritz AB (Sweden), LVMH (France), Myntra (India), Zalando SE (Germany), ASOS (London), BERSHKA (Spain) and NIYARA India (India) etc.
    The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
    "Subscription services that deliver curated assortments of apparel and accessories on a regular basis are gaining popularity. " is seen as one of major influencing trends for E-Commerce Apparel Market during projected period 2023-2030.
    The E-Commerce Apparel market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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