About Microgreens
Global microgreens market is expected to increase significantly, driven by rising consumer awareness of healthy eating and demand for nutrient-dense foods. The food and beverage sector is an important application area, with consumers increasingly interested in functional foods and beverages. The trend toward organic and sustainable agriculture accelerates market growth since microgreens are frequently grown using environmentally friendly technologies such as hydroponics and vertical farming systems. Furthermore, advancements in indoor farming technology, such as LED illumination, aeroponics, and AI-based systems, enable year-round microgreen production while lowering costs and boosting output quality.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The key players are targeting the innovations of the Solutions with better quality, and better technical characteristics. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking about mergers and acquisitions to maintain their presence in the market. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Microgreens market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
AeroFarms (United States), Farmbox Greens (United States), Metro Microgreens (United States), Goodleaf Farms (Canada), Living Earth Farm (Canada), IRA Microgreens (India), 2bfresh (Israel), Gotham Greens (United States), Infinite Harvest, Inc. (United States), Fresh Origins (United States) and The Chef's Garden (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Microgreens market by Type (Mustard Greens, Broccoli, Kale, Arugula, Spinach, Radish Greens, Watercress, Peas, Cabbage, Basil and Others), Application (Household, Food & Beverage Industry, Cosmetic & Personal Care, Nutraceutical and Others) and Region.
On the basis of geography, the market of Microgreens has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. B2B will boost the Microgreens market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Farming Method, the sub-segment i.e. Indoor Vertical Farming will boost the Microgreens market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Development of New Hybrid Microgreen Seeds With Improved Traits and Development of Advanced Farming Methods That Enable Efficient Use of Space, Water, and Nutrients
Market Growth Drivers:
Rising Health Consciousness and Demand for Nutrient-Rich Diets, Growing Popularity of Vertical Farming Method to Grow Microgreens and Increasing Adoption of Microgreens in the Food & Beverage Sector
Challenges:
Price Sensitivity and Competition from Traditional Leafy Greens
Restraints:
Short Shelf Life, Challenges in the Supply Chain, and Limited Availability Compared to Conventional Vegetables
Opportunities:
Government Funding and Incentives for Sustainable Agriculture and Rising Demand for Fresh and Organic Produce in Urban Areas
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Microgreen Growers, Suppliers & Distributors, Nutrient and Fertilizer Providers, Government Regulatory Bodies, Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.