About Primer Paint
Primer paint is a surface coating used when painting a surface to prepare the material being painted for the paint layer. A primer is composed of synthetic resin, solvent, and additive agents. Primer paints also contain special pigments that help seal and protect the surface, making it more resistant to moisture and mold. Primer paint is used to increase the adherence of the paint layer to the substrate. Additionally, primers can help tone down a wall when going from light to dark, reducing the total number of paint layers needed. The growing construction and infrastructure development activities, particularly in emerging economies, are increasing the demand for primers.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.3% |
Competition among existing players is due to the Primer paint market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Primer paint Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Primer Paint market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Sherwin-Williams Company (United States), Weiss Chemie + Technik GmbH & Co. KG (Germany), Technima (France), IPEX (Canada), PPG (United States), AkzoNobel (Netherland), Nippon paints holding co. (Japan), RPM International Inc. (United States), Kansai Paints (Japan), Axalta (United States), BASF (Germany), Asian paints limited (India) and Jotun paints (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Masterchem Industries LLC (United States), Benjamin Moore & Co. (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Primer Paint market by Type (Oil-based primer, Latex primer, Epoxy primer, Conversion Primer, Shellac Primer and Others) and Region.
On the basis of geography, the market of Primer Paint has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology, the sub-segment i.e. Water Borne will boost the Primer Paint market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Specialty Stores will boost the Primer Paint market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Surface Type, the sub-segment i.e. Wood will boost the Primer Paint market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Automotive will boost the Primer Paint market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing demand for effective surface preparation and paint. and Increasing demand for paints is the expanding construction sector.
Market Growth Drivers:
Increasing demand for high-performance primers that offer excellent bonding properties. and Growing construction & infrastructure development activity.
Challenges:
Fluctuating raw material prices.
Restraints:
Stringent environmental regulation regarding volatile organic compound.
Opportunities:
Shifting consumer preference. and Product innovation in primer paint.
Market Leaders and their expansionary development strategies
In December 2023, Nippon Paint announced a 100 per cent acquisition of VIBGYOR Paints and Chemicals, a major supplier of paints and coatings in South India. Through the strategic acquisition, Nippon Paint will gain a strong foothold in the growing industrial coatings portfolio especially focusing on Railways. VIBGYOR Paints and Chemicals has become a division of Nippon Paint India, leveraging its resources and reach to further its growth and market leadership.
In February 2024, AkzoNobel has launched a new 2K solvent-borne primer in conductive and dark grey for automotive OEM exterior plastic parts, which are increasingly presenting adhesion challenges for its customers, new multi-substrate ESP-950 primer belongs to a new technology family developed by AkzoNobel and will provide adherence to a broader range of automotive substrates, including polypropylene grades (> 20% talc) and polycarbonate blends.
Key Target Audience
Manufacturers Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory, Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.