Global Whey Protein- Market Overview:
Whey protein is a type of protein derived from whey, which is the liquid part of milk that separates during cheese production. It is considered a complete protein as it contains all nine essential amino acids that the body cannot produce on its own and must obtain from the diet. Whey protein is widely used as a dietary supplement, particularly among athletes, bodybuilders, and fitness enthusiasts, due to its high protein content and ability to promote muscle growth and recovery. It is available in various forms, including whey protein concentrate, whey protein isolate, and whey protein hydrolysate, each with different levels of protein concentration and processing methods. With an increasing focus on health and wellness, consumers are seeking protein-rich foods and supplements to support muscle growth, weight management, and overall well-being
As per latest study released by AMA Research, the Global Whey Protein- market is expected to see growth rate of 8.2%Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Billion) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Rising Trend Towards Organic and Gluten-Free Products
Market Growth Drivers:
Shifts towards Health-Conscious Lifestyles and Wellness and The Growing Fitness and Sports Nutrition Industry
Challenges:
Compliance with Regulations and Standards of Whey Protein Products Can Pose a Challenge
Restraints:
Consumption of supplements sometimes leads to digestive discomfort.
Opportunities:
Investment in Research and Development to Innovate New Protein Products
Competitive Landscape:
In recent years, there has been a proliferation of new entrants and niche players offering specialized formulations, such as organic, grass-fed, or sustainably sourced whey protein, to target specific consumer segments seeking premium and ethically sourced products. Additionally, the market is witnessing increasing competition from plant-based protein alternatives, as consumers become more conscious of sustainability and environmental impact, prompting whey protein manufacturers to adapt and expand their product portfolios to meet evolving consumer demands. Overall, the competitive landscape of the whey protein market is dynamic and evolving, driven by innovation, consumer trends, and regulatory developments.
Some of the key players profiled in the report are Abbott Laboratories (United States), Amway (United States), DYMATIZE ENTERPRISES, LLC. (United States), Glanbia plc (Ireland), Herbalife International of America, Inc. (United States), Makers Nutrition, LLC. (United States), Nestlé S.A (Switzerland), QuestNutrition & WorldPantry.comŽ LLC. (United States), Weider Global Nutrition (United States) and MuscleBlaze (India). Additionally, following companies can also be profiled that are part of our coverage like Avvatar (India), Ultimate Nutrition (United States), Optimum Nutrition (United Kingdom), Nutrition Planet (India) and MELTING POT CONCEPTS PRIVATE LIMITED (India). Analyst at AMA Research see United States Players to retain maximum share of Global Whey Protein- market by 2030. Considering Market by Nature, the sub-segment i.e. Organic will boost the Whey Protein- market. Considering Market by Distribution Channel, the sub-segment i.e. Supermarkets/Hypermarkets will boost the Whey Protein- market. Considering Market by Price Range, the sub-segment i.e. Premium will boost the Whey Protein- market. Considering Market by Form, the sub-segment i.e. Solid will boost the Whey Protein- market.
Latest Market Insights:
In July 2023, Marico acquired a 58% stake in D2C brand Juizo Advisory Pvt Ltd, the parent company of 'The Plant Fix-Plix' brand, which operates in the health and wellness sector, specializing in plant-based products. The company has strategic expansion into the plant-based products market.
In February 2023, Fast & Up, an Indian active nutrition brand, has introduced a distinctive combination of whey protein and plant protein named Fast & Up Fusion Tech Protein, distinguishing itself as the sole brand globally to develop this innovative blend, catering to the evolving needs of fitness enthusiasts. and In February 2024, Vivici, a Netherlands-based producer of animal-free dairy proteins, commercially released its nature-identical whey protein produced through precision fermentation, marking a significant milestone in sustainable protein innovation.
The Food Safety and Standards Authority of India (FSSAI) has incorporated regulations for milk protein concentrates, whey protein concentrates, colostrum, and colostrum products into the Food Safety and Standards Regulations , including guidelines concerning food additives.
What Can be Explored with the Whey Protein- Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Whey Protein- Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Whey Protein-
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Whey Protein- market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Whey Protein- market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Manufacturers, Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory, Research Organizations and End-Use Industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.