About Packaged Salads
Packaged salad is a pre-bagged salad that is made from a combination of raw or cooked vegetables and fruits. It is typically seasoned with oil, vinegar, and other dressings and is sometimes served with meat, fish, or other ingredients. The main types of packaged salad are packaged greens and packaged kits. The market is driven by the increasing adoption of salad among consumers owing to rising concern for health. Further, the increasing availability of products in various combinations, such as veggies and eggs, veggies and meat or seafood, along with additional sauces and toppings has increased the popularity of salads. The demand for vegan salads is significantly growing owing to the rising vegan population across the world. Further, increasing food intolerance and allergies towards seafood and certain vegetables are expected to boost the demand for vegan salad in the coming years.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The packaged salad industry is a dynamic market with intense competition. Companies need to be innovative, cater to evolving consumer preferences, and offer high-quality, convenient, and healthy products to stay ahead in the game. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Packaged Salads market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Dole Food Company (Ireland), Nestlé (Switzerland), Huansheng Ecommerce (Shanghai) Co., Ltd (China), Restaurant Brands International Inc. (Canada), Mann Packing Co. (United States), BrightFarms. (United States), VegPro International (Canada), Natural Way Food Group (United States), BONDUELLE (France) and Earthbound Farm (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Church Brother Farm (United States), Apio Inc. (United States), Louis Dreyfus Company (Netherland), Mitsubishi Corporation (Japan) and Wilmar International Ltd (Singapore).
Segmentation Overview
AMA Research has segmented the market of Global Packaged Salads market by Type (Vegetarian, Vegan and Non-Vegetarian) and Region.
On the basis of geography, the market of Packaged Salads has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/ Hypermarket will boost the Packaged Salads market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by State, the sub-segment i.e. Frozen will boost the Packaged Salads market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Packaged Green will boost the Packaged Salads market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Organic will boost the Packaged Salads market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Interest in healthy and plant-based diets
Market Growth Drivers:
Increasing demand of Ready-to-eat Food and Rising Demand for Specific Diets
Challenges:
Short Shelf life of Packaged Salads
Restraints:
More preference to conventional method to prepare salads
Opportunities:
Develop meal kits with pre-portioned ingredients and Cater to dietary restrictions such as Gluten free, low Carb, etc.
Market Leaders and their expansionary development strategies
In September 2023, P.F. Chang’s and Mann Packing Co. announced partnership to launch two salad kits based on the restaurant’s menu to be sold in grocery store aisles. These include an Asian Caesar Salad Kit and a Mandarin Crunch Salad Kit. The success of these salad kits could pave the way for more restaurant chains to introduce grocery store products.
In July 2023, Fresh Express launched its newest salad kit, French Blue Cheese, and three new offerings in its line of best-selling chopped salad kits: French Bistro, Smokehouse, and Twisted Caesar Enchilada. Fresh Express aimed to expand their product offerings by catering to adventurous taste buds while maintaining their core value of convenience.
Key Target Audience
Health-Conscious Consumers, Dieters and Weight Watchers, Market Research & Consultancy Firm, Potential Investors, Government & Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.