What is Chlorella Powder Market?
Chlorella is a bright green algae which is used as a food supplement in Japan. Also, it is taken as a dietary supplement in the West. Chlorella is explored as an alternative food source since 1940 when it was found that the dried algae was consists of 50% protein. Chlorella is rich in iron, fibre, B vitamins, complex carbohydrates, polyunsaturated fats, and antioxidants like lutein and vitamin C. Now, chlorella is being marketed as a "super food" and sold in supplement form for the treatment of a wide range of health conditions.
The market study is being classified by Type (Organic Chlorella Powder and General Chlorella Powder) and major geographies with country level break-up.
Green Foods Corporation (United States), NOW Foods (United States), Swanson Health Products (United States), Rainforest Foods (United Kingdom), TOOTSI IMPEX Inc. (Canada), FEMICO (Taiwan), Taiwan Chlorella (Taiwan), Vedan (China), Febico (Taiwan) and Wilson (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Sun Chlorella (United States) and King Dnarmsa (Canada).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Chlorella Powder market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Chlorella Powder market by Type, Application and Region.
On the basis of geography, the market of Chlorella Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Health Benefits Such as Boost Immunity, Detoxification of Cells and Others
- Increasing Demand of Organic Skin and Hair Care Products
Market Trend
- Change in Lifestyle of Individuals
- Increasing Health Consciousness Among the Consumers
Restraints
- Availability of Substitute Products
Opportunities
- Increasing Focus of Consumers on Health and Fitness
- Growing Preference of Organic Beauty and Personal Care
Challenges
- Side Effects Such as Flatulence, Nausea, Diarrhoea, and Stomach Cramps
Market Leaders and some development strategies
In September 2019, NOW has acquired Super Nutrition supplement company which offers a unique brand multivitamins skus which are high potency, scientifically formulated and targeted by need.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organisations and Others