Industry Background:
Athleisure is a term used to describe clothing that combines sportswear with casual wear. It is designed to be comfortable and functional for both exercise and everyday wear. It is a form of fashion that gives the full comfort of a sportswear and the ability to style your everyday look. The athleisure trend shows no signs of slowing down and is expected to continue dominating the fashion industry. Athleisure wear is not just confined to yoga pants and a top but comprises various clothing items that include leggings, sneakers, shorts, sweatpants, tights, gym tanks, etc.
According to AMA Research, the market for Athleisure- is expected to register a CAGR of 6.6% during the forecast period to 2030. This growth is primarily driven by Increased Sports Participation and Flourishing Demand for Sports Apparel
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Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Consumer Goods sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Adidas AG (Germany), Nike Inc. (United States), Under Armour Inc. (United States), New Balance Athletics Inc. (United States), Columbia Sportswear Company (United States), ASICS Corporation (Japan), Puma SE (Germany), VF Corporation (United States), Wolverine Worldwide Inc.(United States) and Lululemon Athletica Inc. (Canada), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In October 2023, Anta Sports acquired a majority stake in the female athleisure brand Maia Active, purchasing 75.13 percent of the start-up for an undisclosed amount Maia Active, which was founded in 2016 in Shanghai and sells premium-priced activewear designed especially for Asian females, will serve as a valuable addition to the group’s female business segment
In October 2023, Bata India, has announced the expansion of its product portfolio in activewear and athleisure clothing with the launch of ‘Power Acti-Wear’. With a focus on comfort and contemporary style, the clothing range aims to offer latest innovation and technology to fitness enthusiasts under Bata’s flagship athleisure brand ‘Power.The athleisure market is highly competitive and fragmented. Major market players are focusing on developing a diversified product portfolio, which is intensifying the competition in the market.
Influencing Trend:
Increasing Demand of Fashion Industry and Foot were Industry and Increased Demand of Sports Participation and Flourishing Apparel
Market Growth Drivers:
Increased Sports Participation and Flourishing Demand for Sports Apparel and Rising Innovation in Athleisure Products
Challenges:
increase in consumer fitness and health consciousness
Restraints:
The presence of counterfeit and cheap products, premium or good quality products are High expensive and Penetration of Counterfeit Products
Opportunities:
increasing popularity and demand for athleisure products and Influence of social media and innovative market
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Athleisure- Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Athleisure- Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Athleisure- players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Athleisure- Study Sheds Light on
The Athleisure- Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Athleisure- industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Athleisure- industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.