United States Wall Covering- Market

Wall Covering- Comprehensive Study by Type (Wall Panel, Tiles, Metal Wall, Wallpaper, Others), End Users (Residential, Commercial Source, Specialty Store, Home Center, Furniture Store, Mass Merchandizer, E-commerce, Others) Players and Region - United States Market Outlook to 2030

Wall Covering- Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 6.6%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Wall Covering-
Wall covering is a general term to is the materials used to cover or protect interior walls. Wallcoverings are a type of finishing that can be used in both commercial and residential spaces. They are often heavily textured and may even be woven, as is grass cloth, which is made from natural fibers. Cloth fabric is often used as a backing for vinyl-coated wall coverings. Wallcovering products are typically used in high-traffic areas such as lobbies, corridors, hotel suites, schools and healthcare facilities.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)
CAGR6.6%


The wall covering the market is quite fragmented and consists of several players. The companies in the market tend to partner with international designers to make the wall coverings aesthetically pleasant to the eye, and manage to incorporated latest designs and punchy colors and to perfectly enhance the home interiors, shops, hotels, cafés, and restaurants, as well as exhibition stands and public buildings. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to United States Wall Covering- market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Brewster Home Fashion (United States), Adfors (United States), Ahlstrom-Munksjö Oyj (Sweden), Asian Paints Ltd (India), Benjamin Moore & Co.(United Stated), A.S. Création Tapeten AG (Germany), J. Josephson Inc.(United States) and Walker Greenbank PLC (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Grandeco Wallfashion Group (France) and York Wallcoverings Inc. (United States).

Segmentation Overview
AMA Research has segmented the market of United States Wall Covering- market by Type (Wall Panel, Tiles, Metal Wall, Wallpaper and Others) and Region.



On the basis of geography, the market of Wall Covering- has been segmented into United States. If we see Market by End Users, the sub-segment i.e. Residential will boost the Wall Covering- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
increasing demand for eco-friendly and sustainable products and Increasing investment in infrastructure, including residential and non-residential

Market Growth Drivers:
Increasing demand for Decorative walls and improving coating and wallpaper and Urbanization and awareness of interior design will increase demand for wallcovering products

Challenges:
Panits and coating products increasing demand of market and Handmade wall covering are high demand because consumers are looking for distinctive home decor goods

Restraints:
Covering paper are high cost market

Opportunities:
Increasing Demand is developing new material and Manufacturers are experimenting with sustainable materials

In November 2023, Fameed Khalique has launched his latest collection of handcrafted wood veneer wall coverings. Coinciding with the 15th anniversary of his eponymous studio, this new collection includes six sustainable and cost-effective designs.


Key Target Audience
Manufacturing, Providers, Suppliers and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Wall Panel
  • Tiles
  • Metal Wall
  • Wallpaper
  • Others
By End Users
  • Residential
  • Commercial Source
  • Specialty Store
  • Home Center
  • Furniture Store
  • Mass Merchandizer
  • E-commerce
  • Others

By Regions
  • United States
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing demand for Decorative walls and improving coating and wallpaper
      • 3.2.2. Urbanization and awareness of interior design will increase demand for wallcovering products
    • 3.3. Market Challenges
      • 3.3.1. Panits and coating products increasing demand of market
      • 3.3.2. Handmade wall covering are high demand because consumers are looking for distinctive home decor goods
    • 3.4. Market Trends
      • 3.4.1. Increasing demand for eco-friendly and sustainable products
      • 3.4.2. Increasing investment in infrastructure, including residential and non-residential
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. United States Wall Covering-, by Type, End Users and Region (value, volume and price ) (2018-2023)
    • 5.1. Introduction
    • 5.2. United States Wall Covering- (Value)
      • 5.2.1. United States Wall Covering- by: Type (Value)
        • 5.2.1.1. Wall Panel
        • 5.2.1.2. Tiles
        • 5.2.1.3. Metal Wall
        • 5.2.1.4. Wallpaper
        • 5.2.1.5. Others
      • 5.2.2. United States Wall Covering- by: End Users (Value)
        • 5.2.2.1. Residential
        • 5.2.2.2. Commercial Source
        • 5.2.2.3. Specialty Store
        • 5.2.2.4. Home Center
        • 5.2.2.5. Furniture Store
        • 5.2.2.6. Mass Merchandizer
        • 5.2.2.7. E-commerce
        • 5.2.2.8. Others
      • 5.2.3. United States Wall Covering- Region
        • 5.2.3.1. United States
    • 5.3. United States Wall Covering- (Volume)
      • 5.3.1. United States Wall Covering- by: Type (Volume)
        • 5.3.1.1. Wall Panel
        • 5.3.1.2. Tiles
        • 5.3.1.3. Metal Wall
        • 5.3.1.4. Wallpaper
        • 5.3.1.5. Others
      • 5.3.2. United States Wall Covering- by: End Users (Volume)
        • 5.3.2.1. Residential
        • 5.3.2.2. Commercial Source
        • 5.3.2.3. Specialty Store
        • 5.3.2.4. Home Center
        • 5.3.2.5. Furniture Store
        • 5.3.2.6. Mass Merchandizer
        • 5.3.2.7. E-commerce
        • 5.3.2.8. Others
      • 5.3.3. United States Wall Covering- Region
        • 5.3.3.1. United States
    • 5.4. United States Wall Covering- (Price)
      • 5.4.1. United States Wall Covering- by: Type (Price)
  • 6. Wall Covering-: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Brewster Home Fashion (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Adfors (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Ahlstrom-Munksjö Oyj (Sweden)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Asian Paints Ltd (India)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Benjamin Moore & Co.(United Stated)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. A.S. Création Tapeten AG (Germany)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. J. Josephson Inc.(United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Walker Greenbank PLC (United Kingdom)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
  • 7. United States Wall Covering- Sale, by Type, End Users and Region (value, volume and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. United States Wall Covering- (Value)
      • 7.2.1. United States Wall Covering- by: Type (Value)
        • 7.2.1.1. Wall Panel
        • 7.2.1.2. Tiles
        • 7.2.1.3. Metal Wall
        • 7.2.1.4. Wallpaper
        • 7.2.1.5. Others
      • 7.2.2. United States Wall Covering- by: End Users (Value)
        • 7.2.2.1. Residential
        • 7.2.2.2. Commercial Source
        • 7.2.2.3. Specialty Store
        • 7.2.2.4. Home Center
        • 7.2.2.5. Furniture Store
        • 7.2.2.6. Mass Merchandizer
        • 7.2.2.7. E-commerce
        • 7.2.2.8. Others
      • 7.2.3. United States Wall Covering- Region
        • 7.2.3.1. United States
    • 7.3. United States Wall Covering- (Volume)
      • 7.3.1. United States Wall Covering- by: Type (Volume)
        • 7.3.1.1. Wall Panel
        • 7.3.1.2. Tiles
        • 7.3.1.3. Metal Wall
        • 7.3.1.4. Wallpaper
        • 7.3.1.5. Others
      • 7.3.2. United States Wall Covering- by: End Users (Volume)
        • 7.3.2.1. Residential
        • 7.3.2.2. Commercial Source
        • 7.3.2.3. Specialty Store
        • 7.3.2.4. Home Center
        • 7.3.2.5. Furniture Store
        • 7.3.2.6. Mass Merchandizer
        • 7.3.2.7. E-commerce
        • 7.3.2.8. Others
      • 7.3.3. United States Wall Covering- Region
        • 7.3.3.1. United States
    • 7.4. United States Wall Covering- (Price)
      • 7.4.1. United States Wall Covering- by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Wall Covering-: by Type(USD Million)
  • Table 2. Wall Covering- Wall Panel , by Region USD Million (2018-2023)
  • Table 3. Wall Covering- Tiles , by Region USD Million (2018-2023)
  • Table 4. Wall Covering- Metal Wall , by Region USD Million (2018-2023)
  • Table 5. Wall Covering- Wallpaper , by Region USD Million (2018-2023)
  • Table 6. Wall Covering- Others , by Region USD Million (2018-2023)
  • Table 7. Wall Covering-: by End Users(USD Million)
  • Table 8. Wall Covering- Residential , by Region USD Million (2018-2023)
  • Table 9. Wall Covering- Commercial Source , by Region USD Million (2018-2023)
  • Table 10. Wall Covering- Specialty Store , by Region USD Million (2018-2023)
  • Table 11. Wall Covering- Home Center , by Region USD Million (2018-2023)
  • Table 12. Wall Covering- Furniture Store , by Region USD Million (2018-2023)
  • Table 13. Wall Covering- Mass Merchandizer , by Region USD Million (2018-2023)
  • Table 14. Wall Covering- E-commerce , by Region USD Million (2018-2023)
  • Table 15. Wall Covering- Others , by Region USD Million (2018-2023)
  • Table 16. United States Wall Covering-, by Type USD Million (2018-2023)
  • Table 17. United States Wall Covering-, by End Users USD Million (2018-2023)
  • Table 18. Wall Covering- Sales: by Type(K Units)
  • Table 19. Wall Covering- Sales Wall Panel , by Region K Units (2018-2023)
  • Table 20. Wall Covering- Sales Tiles , by Region K Units (2018-2023)
  • Table 21. Wall Covering- Sales Metal Wall , by Region K Units (2018-2023)
  • Table 22. Wall Covering- Sales Wallpaper , by Region K Units (2018-2023)
  • Table 23. Wall Covering- Sales Others , by Region K Units (2018-2023)
  • Table 24. Wall Covering- Sales: by End Users(K Units)
  • Table 25. Wall Covering- Sales Residential , by Region K Units (2018-2023)
  • Table 26. Wall Covering- Sales Commercial Source , by Region K Units (2018-2023)
  • Table 27. Wall Covering- Sales Specialty Store , by Region K Units (2018-2023)
  • Table 28. Wall Covering- Sales Home Center , by Region K Units (2018-2023)
  • Table 29. Wall Covering- Sales Furniture Store , by Region K Units (2018-2023)
  • Table 30. Wall Covering- Sales Mass Merchandizer , by Region K Units (2018-2023)
  • Table 31. Wall Covering- Sales E-commerce , by Region K Units (2018-2023)
  • Table 32. Wall Covering- Sales Others , by Region K Units (2018-2023)
  • Table 33. United States Wall Covering- Sales, by Type K Units (2018-2023)
  • Table 34. United States Wall Covering- Sales, by End Users K Units (2018-2023)
  • Table 35. Wall Covering-: by Type(USD/Units)
  • Table 36. Company Basic Information, Sales Area and Its Competitors
  • Table 37. Company Basic Information, Sales Area and Its Competitors
  • Table 38. Company Basic Information, Sales Area and Its Competitors
  • Table 39. Company Basic Information, Sales Area and Its Competitors
  • Table 40. Company Basic Information, Sales Area and Its Competitors
  • Table 41. Company Basic Information, Sales Area and Its Competitors
  • Table 42. Company Basic Information, Sales Area and Its Competitors
  • Table 43. Company Basic Information, Sales Area and Its Competitors
  • Table 44. Wall Covering-: by Type(USD Million)
  • Table 45. Wall Covering- Wall Panel , by Region USD Million (2025-2030)
  • Table 46. Wall Covering- Tiles , by Region USD Million (2025-2030)
  • Table 47. Wall Covering- Metal Wall , by Region USD Million (2025-2030)
  • Table 48. Wall Covering- Wallpaper , by Region USD Million (2025-2030)
  • Table 49. Wall Covering- Others , by Region USD Million (2025-2030)
  • Table 50. Wall Covering-: by End Users(USD Million)
  • Table 51. Wall Covering- Residential , by Region USD Million (2025-2030)
  • Table 52. Wall Covering- Commercial Source , by Region USD Million (2025-2030)
  • Table 53. Wall Covering- Specialty Store , by Region USD Million (2025-2030)
  • Table 54. Wall Covering- Home Center , by Region USD Million (2025-2030)
  • Table 55. Wall Covering- Furniture Store , by Region USD Million (2025-2030)
  • Table 56. Wall Covering- Mass Merchandizer , by Region USD Million (2025-2030)
  • Table 57. Wall Covering- E-commerce , by Region USD Million (2025-2030)
  • Table 58. Wall Covering- Others , by Region USD Million (2025-2030)
  • Table 59. United States Wall Covering-, by Type USD Million (2025-2030)
  • Table 60. United States Wall Covering-, by End Users USD Million (2025-2030)
  • Table 61. Wall Covering- Sales: by Type(K Units)
  • Table 62. Wall Covering- Sales Wall Panel , by Region K Units (2025-2030)
  • Table 63. Wall Covering- Sales Tiles , by Region K Units (2025-2030)
  • Table 64. Wall Covering- Sales Metal Wall , by Region K Units (2025-2030)
  • Table 65. Wall Covering- Sales Wallpaper , by Region K Units (2025-2030)
  • Table 66. Wall Covering- Sales Others , by Region K Units (2025-2030)
  • Table 67. Wall Covering- Sales: by End Users(K Units)
  • Table 68. Wall Covering- Sales Residential , by Region K Units (2025-2030)
  • Table 69. Wall Covering- Sales Commercial Source , by Region K Units (2025-2030)
  • Table 70. Wall Covering- Sales Specialty Store , by Region K Units (2025-2030)
  • Table 71. Wall Covering- Sales Home Center , by Region K Units (2025-2030)
  • Table 72. Wall Covering- Sales Furniture Store , by Region K Units (2025-2030)
  • Table 73. Wall Covering- Sales Mass Merchandizer , by Region K Units (2025-2030)
  • Table 74. Wall Covering- Sales E-commerce , by Region K Units (2025-2030)
  • Table 75. Wall Covering- Sales Others , by Region K Units (2025-2030)
  • Table 76. United States Wall Covering- Sales, by Type K Units (2025-2030)
  • Table 77. United States Wall Covering- Sales, by End Users K Units (2025-2030)
  • Table 78. Wall Covering-: by Type(USD/Units)
  • Table 79. Research Programs/Design for This Report
  • Table 80. Key Data Information from Secondary Sources
  • Table 81. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. United States Wall Covering-: by Type USD Million (2018-2023)
  • Figure 5. United States Wall Covering-: by End Users USD Million (2018-2023)
  • Figure 6. United States Wall Covering-: by Type K Units (2018-2023)
  • Figure 7. United States Wall Covering-: by End Users K Units (2018-2023)
  • Figure 8. United States Wall Covering-: by Type USD/Units (2018-2023)
  • Figure 9. United States Wall Covering- share by Players 2023 (%)
  • Figure 10. United States Wall Covering- share by Players (Top 3) 2023(%)
  • Figure 11. United States Wall Covering- share by Players (Top 5) 2023(%)
  • Figure 12. BCG Matrix for key Companies
  • Figure 13. Brewster Home Fashion (United States) Revenue, Net Income and Gross profit
  • Figure 14. Brewster Home Fashion (United States) Revenue: by Geography 2023
  • Figure 15. Adfors (United States) Revenue, Net Income and Gross profit
  • Figure 16. Adfors (United States) Revenue: by Geography 2023
  • Figure 17. Ahlstrom-Munksjö Oyj (Sweden) Revenue, Net Income and Gross profit
  • Figure 18. Ahlstrom-Munksjö Oyj (Sweden) Revenue: by Geography 2023
  • Figure 19. Asian Paints Ltd (India) Revenue, Net Income and Gross profit
  • Figure 20. Asian Paints Ltd (India) Revenue: by Geography 2023
  • Figure 21. Benjamin Moore & Co.(United Stated) Revenue, Net Income and Gross profit
  • Figure 22. Benjamin Moore & Co.(United Stated) Revenue: by Geography 2023
  • Figure 23. A.S. Création Tapeten AG (Germany) Revenue, Net Income and Gross profit
  • Figure 24. A.S. Création Tapeten AG (Germany) Revenue: by Geography 2023
  • Figure 25. J. Josephson Inc.(United States) Revenue, Net Income and Gross profit
  • Figure 26. J. Josephson Inc.(United States) Revenue: by Geography 2023
  • Figure 27. Walker Greenbank PLC (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 28. Walker Greenbank PLC (United Kingdom) Revenue: by Geography 2023
  • Figure 29. United States Wall Covering-: by Type USD Million (2025-2030)
  • Figure 30. United States Wall Covering-: by End Users USD Million (2025-2030)
  • Figure 31. United States Wall Covering-: by Type K Units (2025-2030)
  • Figure 32. United States Wall Covering-: by End Users K Units (2025-2030)
  • Figure 33. United States Wall Covering-: by Type USD/Units (2025-2030)
List of companies from research coverage that are profiled in the study
  • Brewster Home Fashion (United States)
  • Adfors (United States)
  • Ahlstrom-Munksjö Oyj (Sweden)
  • Asian Paints Ltd (India)
  • Benjamin Moore & Co.(United Stated)
  • A.S. Création Tapeten AG (Germany)
  • J. Josephson Inc.(United States)
  • Walker Greenbank PLC (United Kingdom)
Additional players considered in the study are as follows:
Grandeco Wallfashion Group (France) , York Wallcoverings Inc. (United States)
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Feb 2024 235 Pages 82 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Brewster Home Fashion (United States), Adfors (United States), Ahlstrom-Munksjö Oyj (Sweden), Asian Paints Ltd (India), Benjamin Moore & Co.(United Stated), A.S. Création Tapeten AG (Germany), J. Josephson Inc.(United States) and Walker Greenbank PLC (United Kingdom) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"increasing demand for eco-friendly and sustainable products " is seen as one of major influencing trends for Wall Covering- Market during projected period 2023-2030.
The Wall Covering- market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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