About Pillow-
The pillow, also called a cushion, is designed to provide support and comfort to the body and head. They are made up of memory foam, rubber, and cotton. There are various types of pillows, including throw pillows, body pillows, decorative pillows, and many more. Pillows also serve aesthetic purposes in home decor. The Pillow market is growing and expected as of smart pillow technology such as, senor technology, heart rate measurements, built-in speakers, sleep tracking sensors, and adjustable firmness controlled through mobile apps.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PLUTO BRAND INC. (United States), Emma Sleep (Germany), Shumsky Therapeutic Pillows (United States), Tempur Sealy International, Inc. (United States), Novosbed (Canada), Dunlopillo International Ltd. (United Kingdom), Hypnos Beds (United Kingdom), Auping b.v. (Netherlands), Mlily (Japan), Molecule (United States), Nishikawa Sangyo Co., Ltd. (Japan), Amorepacific Corporation (South Korea), Saatva Latex Hybrid (United States), Helix Sleep (United States), FMP mattress factory (Germany) and Casper (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Pillow- market by and Region.
On the basis of geography, the market of Pillow- has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Retail Stores will boost the Pillow- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Types, the sub-segment i.e. Down Pillow will boost the Pillow- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Memory Foam will boost the Pillow- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Shapes, the sub-segment i.e. Standard/Regular Pillows will boost the Pillow- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Residential/Home will boost the Pillow- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing demand for smart pillow such as, sensors that track sleep patterns, heart rate
Market Growth Drivers:
Growing emphasis on pillows that cater to specific health concerns, such as neck pain, snoring, and allergies and The increasing awareness of the importance of quality sleep for overall health and well-being
Challenges:
Quality issue is the significant challenge of pillow market
Restraints:
The prices of raw materials such as cotton, Polyester and latex
Opportunities:
Develop pillows made from recycled materials, organic fillings, or biodegradable components. and Advancement in materials, such as gel-infused foam, and natural fibres, have allowed for the creation of pillows with enhanced comfort, breathability, and durability.
Market Leaders and their expansionary development strategies
In June 2020, Shumsky Therapeutic Pillows, innovators behind the unique therapeutic pillows provided by hospitals nationwide for surgery patients, acquired ASP Global, experts in direct sourcing, cost management and clinician-led product innovation. The acquisition present that the expand product portfolio and therapeutic products that help aid patients in their recovery.
In March 2023, Vispring, the British luxury mattress and bed manufacturer, has launched a new collection of four sumptuous pillows, The new collection of pillows is handcrafted and featuring the finest natural blends of feather and down alongside 100% authentic British traceable wool. and In July 2021, Pluto pillow has launched the new body pillow, the puff. The PUFF was designed to be the ultimate body pillow for everybody. It’s the galaxy’s comfiest body pillow. The PUFF is filled with Cosmofluff: a superfine, supersoft polyfill fiber that’s also hypoallergenic.
Key Target Audience
Supplier, Manufacturer, Research organization, Government Regulatory, End-User Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.