About Alkaline Batteries-
The alkaline battery is a primary battery that provides direct electric current from electrochemical zinc and manganese dioxide. Alkaline batteries are used in various applications, such as portable devices such as power tools, radios, toys, remote controls, etc. There are a wide range of advantages, including having a higher energy density than rechargeable secondary cells. High specific energy, long storage times (low self-discharge), etc. Ongoing research and development efforts to improve battery technology, including longer battery life, enhanced performance, and environmental sustainability, can stimulate market growth, and the fact that alkaline batteries have the ability to power day-to-day gadgets such as alarm clocks, electric shavers, remote controls, radios, etc. may be a key factor in accelerating market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition in the alkaline battery market is intense, with companies vying for market share through product innovation, marketing strategies, and cost efficiency. The industry is subject to constant changes driven by technological advancements, environmental considerations, and shifts in consumer preferences. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Energizer (United States), FUJIAN NANPING NANFU BATTERY CO., LTD. (China), GP Batteries International Limited. (India), Duracell Inc (United States), jiaxing minimoon battery co. ltd (China), Panasonic Corporation (Japan), VARTA AG (Germany), Focus Technology Co., Ltd (China), RAYOVAC (United Kingdom), Dongguan Large Electronics Co., Ltd (China), FDK CORPORATION (Japan), Komatsu (Japan), Geti.eu, (Germany), Maxell (Japan) and Thermo Fisher Scientific Inc. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Alkaline Batteries- market by , Application (Toys, Portable Device, Radios, Hearing Aids, MP3 Players, CD Players, Digital Cameras and Others) and Region.
On the basis of geography, the market of Alkaline Batteries- has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Electronics Store will boost the Alkaline Batteries- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Types, the sub-segment i.e. AAA battery will boost the Alkaline Batteries- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Anode will boost the Alkaline Batteries- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Incresed demand of premium alkaline batteries that offer longer life and higher performance.
Market Growth Drivers:
The increasing adoption of electronic devices in emerging markets contributes to the growth of the alkaline battery
Challenges:
The increasing awareness of environmental issues has led to a demand for more sustainable and eco-friendly battery options, posing a challenge to traditional alkaline batteries.
Restraints:
Limited rechargeability in alkaline batteries.
Opportunities:
Technological development in alkaline batteries such as separator technology, Gas recombination and Focus on Innovations in manufacturing techniques, and advanced assembly methods in alkaline batteries.
Market Leaders and their expansionary development strategies
In March 2021, AURELIUS acquired Panasonic’s European Consumer Battery Business Units Panasonic. The acquisition will ensure that the future stand-alone business can capitalise on the opportunities to expand its leading position in the European market.
In April 2023, Eveready Industries India Ltd. launched their new and improved range of Ultima Alkaline batteries. The new range comprises of the AA/AAA Eveready Ultima batteries, which present an impressive 400% longer-lasting claim, as well as the AA/AAA/D Eveready Ultima Pro, which boasts a remarkable 800% longer-lasting claim and is the most POWERFUL battery with Alkaline Technology. and In September 2023, GP – one of the world’s leading battery manufacturers and innovator launched a new and improved Alkaline battery range powered by G-TECH, a breakthrough innovation that increases battery power by up to 200%. And its new sustainable paper pack design helps minimize plastic and for easy storage. The new Alkaline range is all about giving people more power and more time to make memories.
Key Target Audience
Supplier, Manufacturer, Research organization, Government Regulatory, End-User Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.