About Digital Signage Devices
Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images. It can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. It’s a powerful way to influence customer behavior and decision-making, while also enhancing consumer experiences through interactive screens. The digital signage device market is a promising one with strong growth potential. Businesses that are able to capitalize on the trends driving this growth are well-positioned to succeed in the years to come.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 7.4% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Signage Devices market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Samsung Electronics Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), NEC Display Solutions, Ltd. (Japan), Sharp Corporation (Japan), Planar Systems, Inc. (United States), Sony Corporation (Japan), AU Optronics Corporation (Taiwan), Panasonic Corporation (Japan), Adflow Networks (Canada) and Omnivex Corporation (Canada) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Broadsign International LLC (Canada), BenQ Corporation (Taiwan), Cisco Systems Inc. (United States), Shenzhen Liantronics Co., Ltd. (China) and E ink Holdings, Inc. (Taiwan).
Segmentation Overview
AMA Research has segmented the market of Global Digital Signage Devices market by Type (Dynamic, Automated, Advertising and Interactive), Application (Retail, Corporate, Healthcare and Others) and Region.
On the basis of geography, the market of Digital Signage Devices has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Mounting Hardware will boost the Digital Signage Devices market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Display Size, the sub-segment i.e. Small will boost the Digital Signage Devices market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology, the sub-segment i.e. LCD will boost the Digital Signage Devices market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing attractiveness for interacting capabilities of digital signage
Market Growth Drivers:
Increasing availability of cost-effective displays and Growing applicability as helps in recognition of brands easily
Challenges:
High initial investment
Restraints:
Complexity of installation and maintenance
Opportunities:
Increasing attraction for visual display advertising with more technical features and Growing Digitization in every sector
Market Leaders and their expansionary development strategies
In May 2023, Samsung partnered with Raydiant, a provider of digital signage software and content, to offer a new line of digital menu boards for the restaurant industry. The menu boards are powered by Raydiant's software, which allows restaurants to easily create and update their menus.
In November 2023, Christie Announces the "Christie Terra UHD Core Series" LED displays for a more affordable entry point into high-resolution LED video walls.
Key Target Audience
Hospitality, Educational institutions, Healthcare facilities, Government agencies, Homeowners, Potential Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.