About Hairstyling Products
The hairstyling products market encompasses a diverse array of hair care items designed to aid in shaping, managing, and enhancing the appearance and health of hair. These products include a wide range of formulations such as gels, waxes, pomades, mousses, serums, sprays, creams, and styling tools such as combs, brushes, and hairdryers. They cater to various hair types, textures, and styling needs, offering solutions for volumizing, straightening, curling, smoothing, and nourishing hair. This market is fueled by evolving fashion trends, consumer preferences for specific hairstyles, and the increasing demand for products infused with natural, sustainable, or specialized ingredients. Additionally, technological advancements in product formulations, alongside innovative packaging and marketing strategies, continually shape this competitive industry, influencing consumer choices and driving the growth of the hairstyling products market globally.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.15% |
Competition among existing players is due to the stiff market share occupied by leading players. The industry leader is engaged in offering innovative and superior-quality products to cater to the ever-growing demand for Hairstyling Products. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hairstyling Products market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L'Oréal (France), Procter & Gamble (P&G) (United States), Unilever (United Kingdom), Henkel (Germany), Revlon (United States), Estée Lauder Companies (United States), Kao Corporation (Japan), Coty Inc. (United States), Shiseido (Japan), Coty Professional Beauty (United States), Amorepacific Corporation (South Korea), LVMH Moët Hennessy Louis Vuitton (France) and Eva NYC (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Olaplex (United States), Living Proof (United States), Biolage (by Matrix) (United States), Alterna Haircare (United States), Oribe (United States) and Bumble and bumble (United States).
Segmentation Overview
AMA Research has segmented the market of Global Hairstyling Products market by Type (Hair Sprays, Gels, Mousses, Waxes, Serums, Creams, Pomades, Styling Tools (Straighteners, Curlers, and Hairdryers, Others) and Accessories (Brushes, Combs, and Hair Clips, Others).) and Region.
On the basis of geography, the market of Hairstyling Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online(Company Websites, E-Commerce) will boost the Hairstyling Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Organic will boost the Hairstyling Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Hair Type, the sub-segment i.e. Curly Hair will boost the Hairstyling Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Salons will boost the Hairstyling Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Consumers seek eco-friendly and natural formulations, prompting brands to focus on sustainable ingredients. and Increased focus on men's hairstyling products, driven by changing grooming norms.
Market Growth Drivers:
Increasing purchasing power allows consumers to spend more on premium hair care products. and Innovations in formulations and tools lead to more effective and efficient hairstyling solutions.
Challenges:
Adhering to stringent regulations concerning product safety and ingredients poses a challenge
Restraints:
Diverse cultural perceptions of beauty and hair care practices might impact product adoption
Opportunities:
Untapped markets in developing countries present opportunities for market penetration and growth. and Introducing new and specialized products to cater to niche segments fosters market expansion.
Market Leaders and their expansionary development strategies
In January 2023, P&G Beauty acquired Mielle Organics, a leading Black-owned haircare brand, to expand its offerings in the multicultural haircare market. and In June 2022, Unilever acquired Nutrafol, a hair growth supplement company, to strengthen its presence in the hair wellness category.
October 2022: Oribe Hair Products, a Kao Corporation brand, launched a limited edition dry texturizing spray. This limited edition design spray provides instant style and polish, builds in rough-luxe texture & volume, and absorbs oil and dirt to extend the time between hair washes.
Key Target Audience
Manufacturers Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory and Research Organizations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.