About Southeast Asia Online CRM Software
The Southeast Asian Customer Relationship Management is a technology for managing all the companies and interaction with customer and potential customers. This goal is improve business relationships. A CRM System helps companies to stay connected to customers, streamline process and improve profitability. CRM software helps you focus on your organization's relationships with individual people including customers, service users, colleagues, or suppliers throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship. Southeast Asia has witnessed an uptake in midmarket and enterprise companies moving to more modern business software applications to enhance their business processes and enrich the customer experience. E-commerce, ERP, and Customer Relationship Management (CRM) applications have all been at the forefront of this software technology adoption. The recent outbreak of COVID-19 has pushed organizations to undertake all necessary steps to ensure the safety of their employees and the community. Despite the crisis, the companies need to strive for pursuing opportunities, closing the sales, and resolving the issues of the customers. Following the mandate of work from home (WFH), there is an increasing need for the companies to collaborate with the clients in the remote working environment.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 4.4% |
The Southeast Asia CRM analytics market is competitive and consists of global and local players. These companies are leveraging product enhancements and partnerships initiatives to strengthen their market share and increase profitability. These competitive landscape are characterized by merger and acquisition, partnership and new product launch to gain the competitive edges. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Southeast Asia Southeast Asia Online CRM Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PTT Global Chemicals (Thailand), Thai Beverage (Thailand), Indofood Sukses Makmur (Indonesia), Maybank (Malaysia), Sime Darby (Malaysia), Wilmar International (Singapore), Olam International (Singapore), salesforce.com Inc (United States), Microsoft Dynamics (United States) and Oracle Siebel (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are SAP SE (Germany), IBM Corporation (United Staes), Zoho Corporation (India), Barantum (Indonesia) and Infusion Software Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Southeast Asia Southeast Asia Online CRM Software market by Type (Operational, Analytical, Collaborative and Strategic) and Region.
On the basis of geography, the market of Southeast Asia Online CRM Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry verticles, the sub-segment i.e. Retail will boost the Southeast Asia Online CRM Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Small Enterprises will boost the Southeast Asia Online CRM Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Development, the sub-segment i.e. Cloud Based will boost the Southeast Asia Online CRM Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Use of Artificial Intelligence in Customer Relationship Management (CRM)
Market Growth Drivers:
Rising Significant customer Experiences and Rising Demand of Data Analytics
Challenges:
Lack of IT Expertise and Cultural barrier
Restraints:
Data Privacy and Security Concern
Opportunities:
Rising Demand of Customer Relationship Management (CRM) and Growing importance of data Security
Market Leaders and their expansionary development strategies
In November 2023, SAP has entered into the partnership with NTT Data these partnership aims to provide businesses in the region with access to NTT DATA's expertise and resources, enabling them to effectively implement and utilize SAP's CRM solutions for their specific needs.
In October 2023, Freshworks launched New CRM Software for small business in Southeast Asia Freshsales Go. These are a simple and affordable CRM solution that offers a wide range of features, including lead management, contact management, sales pipeline management, and customer support.
Key Target Audience
Industries, Business, E Commerce, Potential Investors, Research Centers, Customers, Market Reseach & Consultancy Firm and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.